Brand page · Circuit Boards & Components · United States
DigiKey traffic, ads & competitors 7.6m visits a month, 39 active Meta ads.
DigiKey — DigiKey is a global distributor of electronic components and automation products, offering a wide selection of parts and components for design to production needs. In September 2026 digikey.com drew an estimated 7.6m visits, up 9% on the month before. It ranks #1 of 396 Circuit Boards & Components brands in the United States and holds a 1.7 Trustpilot rating over 121 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
DigiKey is a global distributor of electronic components and automation products, offering a wide selection of parts and components for design to production needs.
01 · Traffic
DigiKey website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
DigiKey drew an estimated 7.6m visits in September 2026, up 9% on the month before and up 12% over three months.
- Worldwide#2,969of 4.5m sites · Top 1%
- In United States#1,041of 1.2m sites · Top 1%
- Circuit Boards & Components, worldwide#1of 3,953 brands · Top 1%
- Circuit Boards & Components, United States#1of 396 brands · Top 1%
7.6m
estimated visits in September
1 mo ▲ +9.2%4 mo ▲ +11.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
DigiKey reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
DigiKey holds 1.7 out of 5 on Trustpilot over 121 reviews, 25 of them in the last twelve months: 24% of customers give five stars and 61% one star. That volume places DigiKey in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Construction & Manufacturing
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
DigiKey best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read DigiKey's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places DigiKey in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
DigiKey ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
DigiKey runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2021 (image, text, video).
Enabling intelligent systemsDigiKey14 Oct 2026image
Embedded security solutions to help meet your compliance requirements.DigiKey13 Oct 2026image
Embedded security solutions to help meet your compliance requirements.DigiKey13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Digi-Key Corporationverified
Text ad19 Oct 2026Digi-Key Corporationverified
Text ad19 Oct 2026Digi-Key Corporationverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
DigiKey influencers
The creators who tag @digikey on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @digikey on Instagram, led by Memory Protection Devices (26.9k followers, 1.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMemory Protection Devices@mpdinc · 🇺🇸 US | Tech gadgets innovation Creator | 26.9k | 1.9% | 2 | Tagged @digikey |
06 · Competitors according to Gravity
DigiKey competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for DigiKey among Circuit Boards & Components brands in the United States. The closest is TTI Europe, then Farnell, Future Electronics, mouser.com, LCSC Electronics, newark.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| TTI Europettieurope.com | |||||||
| Farnellfarnell.com | |||||||
| Future Electronicsfutureelectronics.com | |||||||
| mouser.commouser.com | |||||||
| LCSC Electronicslcsc.com | |||||||
| newark.comnewark.com |
07 · Company
Who is behind DigiKey?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
DigiKey is a company based in United States, founded in 1972 according to LinkedIn, on a domain registered in April 1995. It employs about 2,693 people.
- Entity country
- 🇺🇸 United States
- Founded
- 1972, per LinkedIn
- Domain registered
- 18 Apr 1995
- Employees
- 2,693 on LinkedIn
- Own store
- digikey.com
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about DigiKey
What people ask Google about DigiKey.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is DigiKey legit or a scam?
According to Gravity by Benchr, DigiKey is a brand based in the United States: its website has existed since April 1995, its Trustpilot profile is claimed by the brand, it employs 2,693 people on LinkedIn, it has 72,463 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
DigiKey reviews: is it worth it?
Customers rate DigiKey 1.7 out of 5 on Trustpilot over 121 reviews, 25 of them in the last twelve months: 24% give five stars, 61% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is DigiKey known for?
DigiKey is a global distributor of electronic components and automation products, offering a wide selection of parts and components for design to production needs. Gravity by Benchr classifies it under Circuit Boards & Components. Source: Gravity by Benchr product classification.
Does DigiKey have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: DigiKey advertises on Facebook and Instagram and on Google, where its offers often run. Check digikey.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind DigiKey?
Gravity by Benchr records a company based in United States, founded in 1972 according to LinkedIn, on a domain registered in 1995, with 2,693 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is DigiKey doing well?
Yes. Gravity by Benchr estimates about 7,600,900 visits to digikey.com in September 2026, up 9% in a month and up 12% over three months. DigiKey ranks #1 of 396 Circuit Boards & Components brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is DigiKey's ad budget?
Gravity by Benchr does not publish a spend figure for DigiKey on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Circuit Boards & Components brands in the United States?
Among Circuit Boards & Components brands in the United States in the Gravity by Benchr index, DigiKey ranks #1 of 396 by estimated traffic. Its closest competitors on the same market are TTI Europe, Farnell, Future Electronics, mouser.com and LCSC Electronics. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with DigiKey.