Brand page · Clothing · France
DIM: 341K visits a month, 21 active Meta ads.
DIM — Retrouvez toutes les collections de lingerie, collants et sous-vêtements femme, homme et enfants DIM sur la boutique officielle. In September 2026 dim.fr drew an estimated 341K visits, up 4% on the month before. It ranks #25 of 5,763 Clothing brands in France and holds a 3.6 Trustpilot rating over 745 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Retrouvez toutes les collections de lingerie, collants et sous-vêtements femme, homme et enfants DIM sur la boutique officielle
01 · Traffic
How much traffic DIM gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
DIM drew an estimated 341K visits in September 2026, up 4% on the month before and down 13% over three months.
- Worldwide#33,786of 4.5M sites · Top 1%
- In France#1,308of 166K sites · Top 1%
- Clothing, worldwide#2,882of 459,295 brands · Top 1%
- Clothing, France#25of 5,763 brands · Top 1%
341K
estimated visits in September
1 mo ▲ +3.6%4 mo ▼ −13.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about DIM.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
DIM holds 3.6 out of 5 on Trustpilot over 745 reviews, 92 of them in the last twelve months: 18% of customers give five stars and 74% one star. That volume places DIM in the top 10 % of the 270,321 Trustpilot pages in the Gravity index. On Google, DIM scores 4.7 over 29 reviews.
Lingerie Store Underwear Store Men's Clothing Store Clothing Store Women's Clothing Store Swimwear Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What DIM sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
DIM sells on Shopify, 92% of its catalogue in stock. The best seller is Lot de 3 boxers homme microfibre thermorégulateur Bleu Dim Sport, at €37.99, followed by Lot de 3 boxers homme Noir Gris ceinture contrastée Dim Coton Stretch and Culotte menstruelle coton bio Noir Flux très abondant Dim My Protect.
#1Lot de 3 boxers homme microfibre thermorégulateur Bleu Dim SportDIM€37.99In stock
#2Lot de 3 boxers homme Noir Gris ceinture contrastée Dim Coton StretchDIM€33.99In stock
#3Culotte menstruelle coton bio Noir Flux très abondant Dim My ProtectDIM€19.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places DIM in its comparison group.
- Average rating
- 4.23 / 5
- Rated products
- 85% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$36.95
- Currency
- EUR
04 · Ads
What DIM is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
DIM runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2024 (image, text, video).
DIM® Days promo !Dim1 Oct 2026image
DIM® Days promo !Dim30 Sept 2026image
Lot de 3 socquettes transparentes noires Beauty Resist 20DDim28 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Dim France SASverified
Video ad19 Oct 2026Dim France SASverified
Text ad19 Oct 2026Dim France SASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about DIM.
The creators who tag @dim on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dim on Instagram, led by Salon International de la Lingerie (31.7K followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSalon International de la Lingerie@saloninternationaldelalingerie · 🇫🇷 FR | Beauty cosmetics skincare Creator | 31.7K | 0.9% | 3 | Tagged @dim |
06 · Competitors according to Gravity
Who DIM competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for DIM among Clothing brands in France. The closest is Understatement, then duloren.com.br, demillus.com.br, Femina, hunkemoller.com, DeMillus.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Understatementshopunderstatement.com | |||||||
| duloren.com.brduloren.com.br | |||||||
| demillus.com.brdemillus.com.br | |||||||
| Feminafemina.co.il | |||||||
| hunkemoller.comhunkemoller.com | |||||||
| DeMillusvestemuitomelhor.com.br |
07 · Company
The company behind DIM.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
DIM is a company based in France, on a domain registered in April 1997. It employs about 1,228 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France
- Founded
- Data not available
- Domain registered
- 14 Apr 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,228 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- dim.fr · Shopify · EUR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about DIM
What people ask Google about DIM.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is DIM legit or a scam?
According to Gravity by Benchr, DIM is a brand based in France: its website has existed since April 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 1,228 people on LinkedIn, it has 78,479 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
DIM reviews
Customers rate DIM 3.6 out of 5 on Trustpilot over 745 reviews, 92 of them in the last twelve months: 18% give five stars, 74% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. On Google, DIM scores 4.7 over 29 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does DIM sell?
Retrouvez toutes les collections de lingerie, collants et sous-vêtements femme, homme et enfants DIM sur la boutique officielle Gravity by Benchr classifies it under Clothing, with Lingerie making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is DIM expensive?
DIM's best seller, Lot de 3 boxers homme microfibre thermorégulateur Bleu Dim Sport, sells €37.99 on dim.fr. 92% of the catalogue is in stock. Gravity does not track prices daily: check dim.fr before buying. Source: Gravity by Benchr catalogue reading, October 2026.
DIM promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: DIM advertises on Facebook and Instagram and on Google, where its offers often run. Check dim.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy DIM?
DIM sells on its own website, dim.fr, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns DIM?
Gravity by Benchr records a company based in France, whose domain was registered in 1997, with 1,228 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is DIM doing well?
Not at the moment. Gravity by Benchr estimates about 341,200 visits to dim.fr in September 2026, up 4% in a month and down 13% over three months. DIM ranks #25 of 5,763 Clothing brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does DIM use?
Gravity by Benchr identifies dim.fr as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records.
How much does DIM spend on Meta ads?
Gravity by Benchr does not publish a spend figure for DIM on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in France?
Among Clothing brands in France in the Gravity by Benchr index, DIM ranks #25 of 5,763 by estimated traffic. Its closest competitors on the same market are Understatement, duloren.com.br, demillus.com.br, Femina, hunkemoller.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with DIM. Version française.