Brand page · Personal Care · United States
DIME traffic, ads & competitors 419k visits a month, 150 active Meta ads, Gravity score 642.
DIME — DIME® Beauty is a clean beauty brand that sells skincare, fragrance, and body care products made with healthy ingredients for every skin type. In September 2026 dimebeautyco.com drew an estimated 419k visits, up 28% on the month before. It ranks #178 of 33,626 Personal Care brands in the United States and holds a 2.7 Trustpilot rating over 18 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
DIME® Beauty is a clean beauty brand that sells skincare, fragrance, and body care products made with healthy ingredients for every skin type.
01 · Traffic
DIME website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
DIME drew an estimated 419k visits in September 2026, up 28% on the month before and up 39% over three months.
- Worldwide#28,615of 4.5m sites · Top 1%
- In United States#9,313of 1.2m sites · Top 1%
- Personal Care, worldwide#1,148of 215,119 brands · Top 1%
- Personal Care, United States#178of 33,626 brands · Top 1%
419k
estimated visits in September
1 mo ▲ +28.2%4 mo ▲ +39.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
DIME reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
DIME holds 2.7 out of 5 on Trustpilot over 18 reviews, 8 of them in the last twelve months: 22% of customers give five stars and 67% one star. That volume places DIME in the top 50% of the 270,321 Trustpilot pages in the Gravity index. On Google, DIME scores 4.6 over 11 reviews.
Beauty & Well-being
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
DIME best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
DIME sells on Shopify, 98% of its catalogue in stock. The best seller is Eyelash Boost Serum, at US$48.00, followed by Hyaluronic Acid Serum and 7 Summers® Perfume.
#1Eyelash Boost SerumDIMEUS$48.00In stock
#2Hyaluronic Acid SerumDIMEUS$32.00In stock
#37 Summers® PerfumeDIMEUS$62.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places DIME in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 94% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$44.75
- Currency
- USD
04 · Ads
DIME ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
DIME runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2025 (image, text, video).
Shop DIME Prime Day DealsDIME Beauty6 Oct 2026image
Shop DIME Prime Day DealsDIME Beauty6 Oct 2026image
Shop DIME Prime Day DealsDIME Beauty6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026DIME Beauty Co LLCverified
Text ad20 Oct 2026DIME Beauty Co LLCverified
Text ad20 Oct 2026DIME Beauty Co LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
DIME influencers
The creators who tag @dimebeautyco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dimebeautyco on Instagram, led by WHITNEY SHEPHERD ♡ MAKEUP (154k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| WWHITNEY SHEPHERD ♡ MAKEUP@whitneykshepherd · 🇺🇸 US | Beauty cosmetics skincare Creator | 154k | 0.3% | 3 | Tagged @dimebeautyco |
06 · Competitors according to Gravity
DIME competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for DIME among Personal Care brands in the United States. The closest is demaf.kr, then celimax US, Krème, Dieux, Savor Beauty, Dernier Cosmetics.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| demaf.krdemaf.kr | |||||||
| celimax UScelimax.us | |||||||
| Krèmekreme-paris.com | |||||||
| Dieuxdieuxskin.com | |||||||
| Savor Beautysavorbeauty.com | |||||||
| Dernier Cosmeticsderniercosmetics.com |
07 · Company
Who is behind DIME?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
DIME is a company based in Draper, United States, founded in 2018 according to LinkedIn, on a domain registered in July 2018. It employs about 59 people and is listed at private_equity stage.
- Entity country
- 🇺🇸 United States · Draper
- Founded
- 2018, per LinkedIn
- Domain registered
- 24 Jul 2018
- Status
- Operating
- Employees
- 59 on LinkedIn
- Funding stage
- Private equity · last deal: private equity
- Own store
- dimebeautyco.com · Shopify · USD
- Catalogue
- 426 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about DIME
What people ask Google about DIME.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is DIME a legit company?
According to Gravity by Benchr, DIME is a brand based in Draper, United States: its website has existed since July 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 59 people on LinkedIn, it has 415,030 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about DIME?
Customers rate DIME 2.7 out of 5 on Trustpilot over 18 reviews, 8 of them in the last twelve months: 22% give five stars, 67% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. On Google, DIME scores 4.6 over 11 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is DIME known for?
DIME® Beauty is a clean beauty brand that sells skincare, fragrance, and body care products made with healthy ingredients for every skin type. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 84% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
DIME prices: how much is it?
DIME's best seller, Eyelash Boost Serum, sells US$48.00 on dimebeautyco.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check dimebeautyco.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a DIME discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: DIME advertises on Facebook and Instagram and on Google, where its offers often run. Check dimebeautyco.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy DIME?
DIME sells on its own website, dimebeautyco.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns DIME?
Gravity by Benchr records a company based in Draper, United States, founded in 2018 according to LinkedIn, on a domain registered in 2018, with 59 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is DIME doing well?
Yes. Gravity by Benchr estimates about 419,400 visits to dimebeautyco.com in September 2026, up 28% in a month and up 39% over three months. DIME ranks #178 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does DIME use?
Gravity by Benchr identifies dimebeautyco.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does DIME spend on Meta ads?
Gravity by Benchr does not publish a spend figure for DIME on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United States?
Among Personal Care brands in the United States in the Gravity by Benchr index, DIME ranks #178 of 33,626 by estimated traffic. Its closest competitors on the same market are demaf.kr, celimax US, Krème, Dieux and Savor Beauty. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with DIME.