Brand page · Food Items · Netherlands
Dirk: 2M visits a month, 49 active Meta ads, Gravity score 698.
Dirk — Dirk van den Broek is a Dutch supermarket chain offering quality discount groceries. The company operates over 130 stores across various provinces in the Netherlands. In September 2026 dirk.nl drew an estimated 2M visits, down 3% on the month before. It ranks #3 of 960 Food Items brands in Netherlands and holds a 1.6 Trustpilot rating over 748 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Food Items brands in Netherlands with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Dirk van den Broek is a Dutch supermarket chain offering quality discount groceries. The company operates over 130 stores across various provinces in the Netherlands.
01 · Traffic
How much traffic Dirk gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Dirk drew an estimated 2M visits in September 2026, down 3% on the month before and up 10% over three months.
- Worldwide#8,344of 4.5M sites · Top 1%
- In Netherlands#86of 78.6K sites · Top 1%
- Food Items, worldwide#201of 260,714 brands · Top 1%
- Food Items, Netherlands#3of 960 brands · Top 1%
2M
estimated visits in September
1 mo ▼ −3.2%4 mo ▲ +9.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Dirk.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Dirk holds 1.6 out of 5 on Trustpilot over 748 reviews, 157 of them in the last twelve months: 7% of customers give five stars and 79% one star. That volume places Dirk in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Supermarket
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Dirk sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Dirk's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Dirk in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Dirk is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Dirk runs Meta ads on Facebook, Instagram, Audience Network, and has advertised on Google since August 2026 (image, video).
Calvé pindakaasDirk van den Broek8 Oct 2026video
De nieuwe folder van DirkDirk van den Broek8 Oct 2026video
Dirk van den BroekDirk van den Broek7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Dirk.
The creators who tag @dirksupermarkten on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dirksupermarkten on Instagram, led by Budgetvondsten van Nanda (48.8K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBudgetvondsten van Nanda@budgetvondsten · 🇳🇱 NL | Decoration garden diy Creator | 48.8K | 0.3% | 3 | Tagged @dirksupermarkten |
06 · Competitors according to Gravity
Who Dirk competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Dirk among Food Items brands in Netherlands. The closest is Hoogvliet, then ah.nl, jumbo.com, ALDI Nederland, colruyt.be, DekaMarkt.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Hoogvliethoogvliet.com | |||||||
| ah.nlah.nl | |||||||
| jumbo.comjumbo.com | |||||||
| ALDI Nederlandaldi.nl | |||||||
| colruyt.becolruyt.be | |||||||
| DekaMarktdekamarkt.nl |
07 · Company
The company behind Dirk.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Dirk is a company based in Netherlands, founded in 1942 according to LinkedIn, on a domain registered in December 1998. It employs about 3,147 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 1942, per LinkedIn
- Domain registered
- 22 Dec 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3,147 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- dirk.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Dirk
What people ask Google about Dirk.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Dirk legit?
According to Gravity by Benchr, Dirk is a brand based in Netherlands: its website has existed since December 1998, its Trustpilot profile is claimed by the brand, it employs 3,147 people on LinkedIn, it has 36,397 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Dirk reviews: is it worth it?
Customers rate Dirk 1.6 out of 5 on Trustpilot over 748 reviews, 157 of them in the last twelve months: 7% give five stars, 79% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Dirk?
Dirk van den Broek is a Dutch supermarket chain offering quality discount groceries. The company operates over 130 stores across various provinces in the Netherlands. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Dirk promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Dirk advertises on Facebook and Instagram and on Google, where its offers often run. Check dirk.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Dirk?
Gravity by Benchr records a company based in Netherlands, founded in 1942 according to LinkedIn, on a domain registered in 1998, with 3,147 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Dirk doing well?
Yes. Gravity by Benchr estimates about 1,973,400 visits to dirk.nl in September 2026, down 3% in a month and up 10% over three months. Dirk ranks #3 of 960 Food Items brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Dirk spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Dirk on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Netherlands?
Among Food Items brands in Netherlands in the Gravity by Benchr index, Dirk ranks #3 of 960 by estimated traffic. Its closest competitors on the same market are Hoogvliet, ah.nl, jumbo.com, ALDI Nederland, colruyt.be. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dirk.