Brand page · Personal Care · Belgium
Colruyt: 2.7M visits a month, 49 active Meta ads.
Colruyt — Colruyt is a supermarket chain offering a wide range of products at low prices. They provide shopping tips, recipes, and a store locator service. In September 2026 colruyt.be drew an estimated 2.7M visits, down 15% on the month before. It ranks #2 of 609 Personal Care brands in Belgium and holds a 1.6 Trustpilot rating over 572 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Colruyt is a supermarket chain offering a wide range of products at low prices. They provide shopping tips, recipes, and a store locator service.
01 · Traffic
How much traffic Colruyt gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Colruyt drew an estimated 2.7M visits in September 2026, down 15% on the month before and down 6% over three months.
- Worldwide#6,469of 4.5M sites · Top 1%
- In Belgium#33of 36.5K sites · Top 1%
- Personal Care, worldwide#193of 215,119 brands · Top 1%
- Personal Care, Belgium#2of 609 brands · Top 1%
2.7M
estimated visits in September
1 mo ▼ −15.4%4 mo ▼ −5.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Colruyt.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Colruyt holds 1.6 out of 5 on Trustpilot over 572 reviews, 127 of them in the last twelve months: 11% of customers give five stars and 64% one star. That volume places Colruyt in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Supermarket
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Colruyt sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Colruyt's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Colruyt in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Colruyt is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Colruyt runs Meta ads on Facebook, Instagram, and has advertised on Google since March 2026 (image, text, video).
TOP promo gespot! Pak hem nu!Colruyt Laagste Prijzen - Meilleurs Prix7 Oct 2026image
Scoor nu spinazie in promo!Colruyt Laagste Prijzen - Meilleurs Prix7 Oct 2026image
Soupe savoureuse aux meilleurs prixColruyt Laagste Prijzen - Meilleurs Prix7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Colruyt.
The creators who tag @colruyt_be on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @colruyt_be on Instagram, led by Greenway | No meat. No nonsense. (12.5K followers, 6.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGreenway | No meat. No nonsense.@greenway_foods · 🇧🇪 BE | Food cooking nutrition Creator | 12.5K | 6.8% | 3 | Tagged @colruyt_be |
06 · Competitors according to Gravity
Who Colruyt competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Colruyt among Personal Care brands in Belgium. The closest is Tesco, then aldi.de, ah.nl, Dirk, DekaMarkt, plus.nl.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Tescotesco.sk | |||||||
| aldi.dealdi.de | |||||||
| ah.nlah.nl | |||||||
| Dirkdirk.nl | |||||||
| DekaMarktdekamarkt.nl | |||||||
| plus.nlplus.nl |
07 · Company
The company behind Colruyt.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Colruyt is a company based in Belgium. It employs about 11,530 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇧🇪 Belgium
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11,530 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- colruyt.be
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Colruyt
What people ask Google about Colruyt.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Colruyt legit?
According to Gravity by Benchr, Colruyt is a brand based in Belgium: it employs 11,530 people on LinkedIn, it has 52,191 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Colruyt reviews: is it worth it?
Customers rate Colruyt 1.6 out of 5 on Trustpilot over 572 reviews, 127 of them in the last twelve months: 11% give five stars, 64% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Colruyt?
Colruyt is a supermarket chain offering a wide range of products at low prices. They provide shopping tips, recipes, and a store locator service. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Colruyt discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Colruyt advertises on Facebook and Instagram and on Google, where its offers often run. Check colruyt.be for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Colruyt?
Gravity by Benchr records a company based in Belgium, with 11,530 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Colruyt doing well?
Not at the moment. Gravity by Benchr estimates about 2,707,100 visits to colruyt.be in September 2026, down 15% in a month and down 6% over three months. Colruyt ranks #2 of 609 Personal Care brands in Belgium in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Colruyt's ad budget?
Gravity by Benchr does not publish a spend figure for Colruyt on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Belgium?
Among Personal Care brands in Belgium in the Gravity by Benchr index, Colruyt ranks #2 of 609 by estimated traffic. Its closest competitors on the same market are Tesco, aldi.de, ah.nl, Dirk, DekaMarkt. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Colruyt.