Brand page · Personal Care
divain: 98K visits a month, 241 active Meta ads.
divain — divain UK sells designer-inspired perfumes and perfume dupes, offering alternatives to premium fragrances at lower prices. In September 2026 divainparfums.co.uk drew an estimated 98K visits, up 40% on the month before. It ranks #190 of 8,226 Personal Care brands and holds a 3.5 Trustpilot rating over 81,819 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
divain UK sells designer-inspired perfumes and perfume dupes, offering alternatives to premium fragrances at lower prices.
01 · Traffic
How much traffic divain gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
divain drew an estimated 98K visits in September 2026, up 40% on the month before and up 37% over three months.
- Worldwide#95,340of 4.5M sites · Top 5%
- In United Kingdom#4,957of 192K sites · Top 5%
- Personal Care, worldwide#4,710of 215,119 brands · Top 5%
- Personal Care, United Kingdom#190of 8,226 brands · Top 5%
98K
estimated visits in September
1 mo ▲ +40.4%4 mo ▲ +37.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about divain.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
divain holds 3.5 out of 5 on Trustpilot over 81,819 reviews, 864 of them in the last twelve months: 76% of customers give five stars and 7% one star. That volume places divain in the top 1 % of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics and Perfumes Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What divain sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
divain sells on Shopify, 93% of its catalogue in stock. The best seller is TIAGO - Delicate Cherry Hand Cream 35g, at £2.95, followed by divain.228 and divain.655.
#1TIAGO - Delicate Cherry Hand Cream 35gdivain£2.95In stock
#2divain.228divain£18.57In stock
#3divain.655divain£17.97In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places divain in its comparison group.
- Average rating
- 4.47 / 5
- Rated products
- 100% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$20.49
- Currency
- GBP
04 · Ads
What divain is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
divain runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2026 (image, text, video).
Todos os perfumes a 16 €Divain Parfums.13 Oct 2026image
Tous les parfums à 16 €Divain Parfums.13 Oct 2026image
Todos los perfumes a 16 €Divain Parfums.13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026DIVAIN TEAM LTDverified
Text ad20 Oct 2026DIVAIN TEAM LTDverified
Text ad20 Oct 2026DIVAIN TEAM LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about divain.
The creators who tag @divain_parfums on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @divain_parfums on Instagram, led by Mariam Tchintcharashvili (11.9K followers, 1.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMariam Tchintcharashvili@tchintchara · INTL | Beauty cosmetics skincare Creator | 11.9K | 1.6% | 2 | Tagged @divain_parfums |
06 · Competitors according to Gravity
Who divain competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for divain among Personal Care brands. The closest is Zidances, then Zawina Morocco, AXIS-Y, LF PRO, Figs®, Doonails Netherlands.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Zidanceszidances.com | |||||||
| Zawina Moroccozawinamorocco.com | |||||||
| AXIS-Yaxis-y.com | |||||||
| LF PROlfpro.com.br | |||||||
| Figs®joinfigs.com | |||||||
| Doonails Netherlandsnl.doonails.com |
07 · Company
The company behind divain.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
divain is an e-commerce brand, on a domain registered in June 2018.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 6 Jun 2018
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- divainparfums.co.uk · Shopify · GBP
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about divain
What people ask Google about divain.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is divain a legit company?
According to Gravity by Benchr, divain is a brand: its website has existed since June 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 58,948 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
divain reviews
Customers rate divain 3.5 out of 5 on Trustpilot over 81,819 reviews, 864 of them in the last twelve months: 76% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does divain sell?
divain UK sells designer-inspired perfumes and perfume dupes, offering alternatives to premium fragrances at lower prices. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 95% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is divain expensive?
divain's best seller, TIAGO - Delicate Cherry Hand Cream 35g, sells £2.95 on divainparfums.co.uk. 93% of the catalogue is in stock. Gravity does not track prices daily: check divainparfums.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
divain promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: divain advertises on Facebook and Instagram and on Google, where its offers often run. Check divainparfums.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy divain?
divain sells on its own website, divainparfums.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns divain?
Gravity by Benchr records a company, whose domain was registered in 2018. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is divain growing?
Yes. Gravity by Benchr estimates about 98,000 visits to divainparfums.co.uk in September 2026, up 40% in a month and up 37% over three months. divain ranks #190 of 8,226 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does divain use?
Gravity by Benchr identifies divainparfums.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2026. Source: Gravity by Benchr platform and advertising records.
What is divain's ad budget?
Gravity by Benchr does not publish a spend figure for divain on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, divain ranks #190 of 8,226 by estimated traffic. Its closest competitors on the same market are Zidances, Zawina Morocco, AXIS-Y, LF PRO, Figs®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with divain.