Brand page · Sofas · Italy
Divani.Store: 345K visits a month, 81 active Meta ads, Gravity score 547.
Divani.Store — Divani.Store is an Italian online store that sells sofas, beds, and armchairs made in Italy, including sofa beds, corner sofas, and modular designs. In September 2026 divani.store drew an estimated 345K visits, up 6% on the month before. It ranks #1 of 37 Sofas brands in Italy and holds a 4.1 Trustpilot rating over 2,092 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Sofas brands in Italy with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Divani.Store is an Italian online store that sells sofas, beds, and armchairs made in Italy, including sofa beds, corner sofas, and modular designs.
01 · Traffic
How much traffic Divani.Store gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Divani.Store drew an estimated 345K visits in September 2026, up 6% on the month before and up 62% over three months.
- Worldwide#33,527of 4.5M sites · Top 1%
- In Italy#880of 138K sites · Top 1%
- Sofas, worldwide#64of 7,681 brands · Top 1%
- Sofas, Italy#1of 37 brands · Top 5%
345K
estimated visits in September
1 mo ▲ +6.2%4 mo ▲ +61.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Divani.Store.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Divani.Store holds 4.1 out of 5 on Trustpilot over 2,092 reviews, 338 of them in the last twelve months: 67% of customers give five stars and 13% one star. That volume places Divani.Store in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, Divani.Store scores 4.7 over 31 reviews.
Sofa Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Divani.Store sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Divani.Store sells on Shopify, 100% of its catalogue in stock. The best seller is Rete, at €139.00, followed by Meccanismo and Personalizzazione in T11 JAZZ.
ReteDivani.Store€139.00In stock- MeccanismoDivani.Store€95.00In stock
Personalizzazione in T11 JAZZDivani.Store€35.00–€270.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Divani.Store in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 94% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$1,936.56
- Currency
- EUR
04 · Ads
What Divani.Store is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Divani.Store runs Meta ads on Facebook, Instagram, Messenger, and has advertised on Google since February 2024 (image, text, video).
Approfitta della PromoDivani.Store12 Oct 2026video
Approfitta della PromoDivani.Store11 Oct 2026video
Approfitta della PromoDivani.Store10 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026HOMIT S.R.L.verified
Text ad20 Oct 2026HOMIT S.R.L.verified
Text ad20 Oct 2026HOMIT S.R.L.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Divani.Store.
The creators who tag @divani.store_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @divani.store_official on Instagram, led by DINO BITETTA🔹Interior Designer (56.9K followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDINO BITETTA🔹Interior Designer@dino.homestylist · 🇮🇹 IT | Decoration garden diy Creator | 56.9K | 1.0% | 1 | Tagged @divani.store_official |
06 · Competitors according to Gravity
Who Divani.Store competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Divani.Store among Sofas brands in Italy. The closest is sofini, then dondisalotti.com, DFS, scs.co.uk, Sofology, OPTISOFA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| sofinisofini.pl | |||||||
| dondisalotti.comdondisalotti.com | |||||||
| DFSdfs.ie | |||||||
| scs.co.ukscs.co.uk | |||||||
| Sofologysofology.co.uk | |||||||
| OPTISOFAoptisofa.com |
07 · Company
The company behind Divani.Store.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Divani.Store is a company based in Corropoli, Italy, founded in 2019 according to LinkedIn, on a domain registered in July 2020. It employs about 16 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy · Corropoli
- Founded
- 2019, per LinkedIn
- Domain registered
- 9 Jul 2020
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 16 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- divani.store · Shopify · EUR
- Catalogue
- 194 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Divani.Store
What people ask Google about Divani.Store.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Divani.Store legit?
According to Gravity by Benchr, Divani.Store is a brand based in Corropoli, Italy: its website has existed since July 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 16 people on LinkedIn, it has 50,860 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Divani.Store reviews
Customers rate Divani.Store 4.1 out of 5 on Trustpilot over 2,092 reviews, 338 of them in the last twelve months: 67% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. On Google, Divani.Store scores 4.7 over 31 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Divani.Store sell?
Divani.Store is an Italian online store that sells sofas, beds, and armchairs made in Italy, including sofa beds, corner sofas, and modular designs. Gravity by Benchr classifies it under Sofas, with Sofas making up 44% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Divani.Store expensive?
Divani.Store's best seller, Rete, sells €139.00 on divani.store. 100% of the catalogue is in stock. Gravity does not track prices daily: check divani.store before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Divani.Store have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Divani.Store advertises on Facebook and Instagram and on Google, where its offers often run. Check divani.store for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Divani.Store?
Divani.Store sells on its own website, divani.store, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Divani.Store?
Gravity by Benchr records a company based in Corropoli, Italy, founded in 2019 according to LinkedIn, on a domain registered in 2020, with 16 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Divani.Store growing?
Yes. Gravity by Benchr estimates about 344,700 visits to divani.store in September 2026, up 6% in a month and up 62% over three months. Divani.Store ranks #1 of 37 Sofas brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Divani.Store use?
Gravity by Benchr identifies divani.store as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Divani.Store spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Divani.Store on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Sofas brands in Italy?
Among Sofas brands in Italy in the Gravity by Benchr index, Divani.Store ranks #1 of 37 by estimated traffic. Its closest competitors on the same market are sofini, dondisalotti.com, DFS, scs.co.uk, Sofology. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Divani.Store.