- Gravity
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- Personal Care
- Divi Official
Brand page · Personal Care · United States
Divi Official traffic, ads & competitors 70.2k visits a month, 215 active Meta ads, Gravity score 691.
Divi Official — Divi is a haircare brand that offers vegan, science-backed formulas for women's hair growth and scalp health, providing complete care routines to address hair loss, thinning, and everyday hair challenges. In September 2026 diviofficial.com drew an estimated 70.2k visits, up 44% on the month before. It ranks #1,057 of 33,626 Personal Care brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Divi is a haircare brand that offers vegan, science-backed formulas for women's hair growth and scalp health, providing complete care routines to address hair loss, thinning, and everyday hair challenges.
01 · Traffic
Divi Official website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Divi Official drew an estimated 70.2k visits in September 2026, up 44% on the month before and down 3% over three months.
- Worldwide#127,162of 4.5m sites · Top 5%
- In United States#41,296of 1.2m sites · Top 5%
- Personal Care, worldwide#6,356of 215,119 brands · Top 5%
- Personal Care, United States#1,057of 33,626 brands · Top 5%
70.2k
estimated visits in September
1 mo ▲ +44.4%4 mo ▼ −3.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Divi Official reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Divi Official holds 2.8 out of 5 on Trustpilot over 3 reviews: 0% of customers give five stars and 100% one star.
Vitamin and Supplements Store Pharmacy Hair Product Store Online Pharmacy
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Divi Official best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Divi Official sells on Shopify, 87% of its catalogue in stock. The best seller is 30ml Scalp Serum, at US$48.00, followed by 30ml Scalp Serum Trio and 100ml Scalp Serum.
#130ml Scalp SerumDivi OfficialUS$48.00In stock
#230ml Scalp Serum TrioDivi OfficialUS$136.00In stock
#3100ml Scalp SerumDivi OfficialUS$136.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Divi Official in its comparison group.
- Average rating
- 4.59 / 5
- Rated products
- 84% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$77.25
- Currency
- USD
04 · Ads
Divi Official ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Divi Official runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since June 2024 (image, text, video).
Meet the Hairspray Your Routine Has Been MissingDivi6 Oct 2026image
Exclusive Offer! Use code SCALP30 to claim 30% offDivi4 Oct 2026video
Meet the Hairspray Your Routine Has Been MissingDivi2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Divi Official, LLCverified
Text ad20 Oct 2026Divi Official, LLCverified
Text ad20 Oct 2026Divi Official, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Divi Official influencers
The creators who tag @diviofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @diviofficial on Instagram, led by Kat Cowan (13.8k followers, 4.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKat Cowan@kats.kurlz · 🇺🇸 US | Beauty cosmetics skincare Creator | 13.8k | 4.2% | 9 | Tagged @diviofficial |
06 · Competitors according to Gravity
Divi Official competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Divi Official among Personal Care brands in the United States. The closest is Better Not Younger, then Brazilian Blowout, FOXYBAE, Ekmiveda, RŌZ, L'ANZA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Better Not Youngerbetter-notyounger.com | |||||||
| Brazilian Blowoutbrazilianblowout.com | |||||||
| FOXYBAEfoxybae.com | |||||||
| Ekmivedaekmiveda.com | |||||||
| RŌZrozhair.com | |||||||
| L'ANZAlanza.com |
07 · Company
Who is behind Divi Official?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Divi Official is a company based in Irving, United States, on a domain registered in May 2021. It employs about 113 people.
- Entity country
- 🇺🇸 United States · Irving
- Domain registered
- 5 May 2021
- Status
- Operating
- Employees
- 113 on LinkedIn
- Own store
- diviofficial.com · Shopify · USD
- Catalogue
- 55 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Divi Official
What people ask Google about Divi Official.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Divi Official legit or a scam?
According to Gravity by Benchr, Divi Official is a brand based in Irving, United States: its website has existed since May 2021, it sells on a Shopify store, it employs 113 people on LinkedIn, it has 341,726 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Divi Official sell?
Divi is a haircare brand that offers vegan, science-backed formulas for women's hair growth and scalp health, providing complete care routines to address hair loss, thinning, and everyday hair challenges. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 77% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Divi Official cost?
Divi Official's best seller, 30ml Scalp Serum, sells US$48.00 on diviofficial.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check diviofficial.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Divi Official discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Divi Official advertises on Facebook and Instagram and on Google, where its offers often run. Check diviofficial.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Divi Official?
Divi Official sells on its own website, diviofficial.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Divi Official?
Gravity by Benchr records a company based in Irving, United States, whose domain was registered in 2021, with 113 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Divi Official doing well?
Not at the moment. Gravity by Benchr estimates about 70,200 visits to diviofficial.com in September 2026, up 44% in a month and down 3% over three months. Divi Official ranks #1,057 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Divi Official use?
Gravity by Benchr identifies diviofficial.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Divi Official's ad budget?
Gravity by Benchr does not publish a spend figure for Divi Official on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United States?
Among Personal Care brands in the United States in the Gravity by Benchr index, Divi Official ranks #1,057 of 33,626 by estimated traffic. Its closest competitors on the same market are Better Not Younger, Brazilian Blowout, FOXYBAE, Ekmiveda and RŌZ. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Divi Official.