Brand page · Cameras · China
DJI: 14m visits a month, 480 active Meta ads.
DJI — DJI is a global leader in developing and manufacturing innovative drone and camera technology for commercial and recreational use, including consumer drones, handheld products, and specialized equipment. In September 2026 dji.com drew an estimated 14m visits, down 8% on the month before. It ranks #1 of 67 Cameras brands in China and holds a 2.2 Trustpilot rating over 3,523 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
DJI is a global leader in developing and manufacturing innovative drone and camera technology for commercial and recreational use, including consumer drones, handheld products, and specialized equipment.
01 · Traffic
How much traffic DJI gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
DJI drew an estimated 14m visits in September 2026, down 8% on the month before and down 3% over three months.
- Worldwide#1,572of 4.5m sites · Top 1%
- In China#25of 3.4k sites · Top 1%
- Cameras, worldwide#3of 5,953 brands · Top 1%
- Cameras, China#1of 67 brands · Top 5%
14m
estimated visits in September
1 mo ▼ −8.0%4 mo ▼ −3.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about DJI.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
DJI holds 2.2 out of 5 on Trustpilot over 3,523 reviews, 432 of them in the last twelve months: 36% of customers give five stars and 54% one star. That volume places DJI in the top 5% of the 270,321 Trustpilot pages in the Gravity index.
Hobbies & Crafts
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What DJI sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read DJI's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places DJI in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What DJI is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
DJI runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2023 (image, text, video).
A whole night sky, bent into a single tiny planet. 🌌 #Osmo360II holds the stars in motion, each trail curving around in one continuous 360°DJI13 Oct 2026video
Aloe gel on acrylic, a flower seen through a flower. 🌸 #OsmoPocket4P turned this simple trick into something closer to an abstract painting.DJI13 Oct 2026video
Light finds its way through, one beam at a time. 🌲✨ #OsmoMobile8P holds the frame steady as the forest glows from within, every ray cuttingDJI13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026iFlight Technology Company Limitedverified
Text ad19 Oct 2026iFlight Technology Company Limitedverified
Text ad19 Oct 2026IFLIGHT TECHNOLOGY COMPANY LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about DJI.
The creators who tag @djiglobal on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @djiglobal on Instagram, led by Michael Currie (29.3k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMichael Currie@wingitmichael · 🇺🇸 US | Photography visual arts Creator | 29.3k | 0.7% | 27 | Tagged @djiglobal |
06 · Competitors according to Gravity
Who DJI competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for DJI among Cameras brands in China. The closest is DJIUSA, then DJI Hasselblad, DJI Store México, D1 Store, dji-rus.ru, NOTDrones.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| DJIUSAdjiusa.com | |||||||
| DJI Hasselbladdji-retail.co.uk | |||||||
| DJI Store Méxicodjistoremexico.com | |||||||
| D1 Stored1store.com.au | |||||||
| dji-rus.rudji-rus.ru | |||||||
| NOTDronesnotdrones.com |
07 · Company
The company behind DJI.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
DJI is a company based in China, founded in 2006 according to LinkedIn, on a domain registered in January 1996. It employs about 5,666 people and is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇳 China
- Founded
- 2006, per LinkedIn
- Domain registered
- 16 Jan 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5,666 on LinkedIn
- Funding stage
- Private equity · last deal: secondary market
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- dji.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about DJI
What people ask Google about DJI.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is DJI legit or a scam?
According to Gravity by Benchr, DJI is a brand based in China: its website has existed since January 1996, its Trustpilot profile is claimed by the brand, it employs 5,666 people on LinkedIn, it has 6,750,793 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
DJI reviews: is it worth it?
Customers rate DJI 2.2 out of 5 on Trustpilot over 3,523 reviews, 432 of them in the last twelve months: 36% give five stars, 54% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is DJI?
DJI is a global leader in developing and manufacturing innovative drone and camera technology for commercial and recreational use, including consumer drones, handheld products, and specialized equipment. Gravity by Benchr classifies it under Cameras. Source: Gravity by Benchr product classification.
DJI promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: DJI advertises on Facebook and Instagram and on Google, where its offers often run. Check dji.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns DJI?
Gravity by Benchr records a company based in China, founded in 2006 according to LinkedIn, on a domain registered in 1996, with 5,666 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is DJI growing?
Not at the moment. Gravity by Benchr estimates about 14,025,500 visits to dji.com in September 2026, down 8% in a month and down 3% over three months. DJI ranks #1 of 67 Cameras brands in China in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is DJI's ad budget?
Gravity by Benchr does not publish a spend figure for DJI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Cameras brands in China?
Among Cameras brands in China in the Gravity by Benchr index, DJI ranks #1 of 67 by estimated traffic. Its closest competitors on the same market are DJIUSA, DJI Hasselblad, DJI Store México, D1 Store and dji-rus.ru. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with DJI.