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  5. DMR Bikes

Brand page · Outdoor Recreation · United Kingdom

DMR Bikes Top 5% worldwide Top 5% in the United Kingdom Top 5% in Outdoor Recreation Top 10% in Outdoor Recreation in the United Kingdom
dmrbikes.com·🇬🇧 Partridge Green, United Kingdom· Shopify·Since 1998

DMR Bikes traffic, ads & competitors 50.2k visits a month, 9 active Meta ads, Gravity score 629.

DMR Bikes — DMR Bikes is a UK-based company that designs and develops mountain bikes, dirt jump bikes, and MTB components. They manufacture products including pedals, frames, grips, and other bicycle parts. In September 2026 dmrbikes.com drew an estimated 50.2k visits, up 34% on the month before. It ranks #175 of 3,414 Outdoor Recreation brands in the United Kingdom.

dmrbikes.com@dmrbikes 80.4kFacebookTrustpilot 3.2Meta Ad Library 9

Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
50.2k
+34% vs. August 2026
Instagram followers
80.4k
1,718 posts · @dmrbikes
Trustpilot
3.2
8 reviews · 1 in 12 months
Meta ads
9
active · on Google since 2025
Products
82%
in stock · 68 collections
Rank in the United Kingdom
#175
of 3,414 in Outdoor Recreation
LinkedIn
—
Data not available
Earned media value
€290.0k
per month, Instagram

Gravity score

629/ 1000 · 10 of 10 indicators rated
Brand Power637
Momentum581
Performance671

Percentiles within 211 peers: Outdoor Recreation brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

DMR Bikes is a UK-based company that designs and develops mountain bikes, dirt jump bikes, and MTB components. They manufacture products including pedals, frames, grips, and other bicycle parts.

01 · Traffic

DMR Bikes website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

DMR Bikes drew an estimated 50.2k visits in September 2026, up 34% on the month before and up 31% over three months.

  • Worldwide#169,503of 4.5m sites · Top 5%
  • In United Kingdom#8,909of 192k sites · Top 5%
  • Outdoor Recreation, worldwide#3,646of 101,136 brands · Top 5%
  • Outdoor Recreation, United Kingdom#175of 3,414 brands · Top 10%
Monthly visitssource Sept 2026

50.2k

estimated visits in September

1 mo ▲ +33.6%4 mo ▲ +30.6%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

DMR Bikes reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

DMR Bikes holds 3.2 out of 5 on Trustpilot over 8 reviews, 1 of them in the last twelve months: 75% of customers give five stars and 0% one star.

Trustpilotclaimed page · read 21 Oct 2026
3.2TrustScore · 8 reviews · 1 in 12 months
5 ★75%
4 ★13%
3 ★0%
2 ★13%
1 ★0%

Bike Accessories Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

DMR Bikes best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

DMR Bikes sells on Shopify, 82% of its catalogue in stock. The best seller is DMR Deathgrip2 Flange Grips, at £24.00, followed by DMR Deathgrip Flange Grips and DMR Deathgrip2 Flangeless Grips.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cycling99%
Clothing Tops1%
Riding Toys0%

Share of the catalogue by product family.

Activity mixdominant: Outdoor Recreation
Outdoor Recreation99%
Clothing1%
Toys0%

The dominant category places DMR Bikes in its comparison group.

Prices and ratingsstore data
Average rating
4.77 / 5
Rated products
7% of the catalogue
In stock
82%
Upper price quartile
US$72.80
Currency
GBP

05 · Influencers

DMR Bikes influencers

The creators who tag @dmrbikes on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @dmrbikes on Instagram, led by Olly Wilkins (111k followers, 15.9% engagement).

Influencersaccounts tagging @dmrbikes · Instagram
AccountProfileFollowersEngagementTagsRelationship
OOlly Wilkins@odub_23 · 🇬🇧 GBFitness sport bodybuilding Creator111k15.9%16Tagged @dmrbikes
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

DMR Bikes competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for DMR Bikes among Outdoor Recreation brands in the United Kingdom. The closest is Gorilla Brakes, then MuckyNutz, MagCAD Designs, Ride Decals, Ascend Components, Prestacycle LLC.

CompetitorsOutdoor Recreation · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Gorilla Brakesgorillabrakes.com
MuckyNutzmuckynutz.com
MagCAD Designsmagcad-designs.com
Ride Decalsridedecals.co.uk
Ascend Componentsascendcomponents.com
Prestacycle LLCprestacycle.co.uk
Competitors Gravity finds for DMR Bikes. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare DMR Bikes with Gorilla Brakes

07 · Company

Who is behind DMR Bikes?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

DMR Bikes is a company based in Partridge Green, United Kingdom, on a domain registered in November 1998.

Legal entityGravity index, Nov 2026
Entity country
🇬🇧 United Kingdom · Partridge Green
Domain registered
8 Nov 1998
DistributionGravity index, Nov 2026
Own store
dmrbikes.com · Shopify · GBP
Catalogue
68 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about DMR Bikes

What people ask Google about DMR Bikes.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is DMR Bikes legit?

According to Gravity by Benchr, DMR Bikes is a brand based in Partridge Green, United Kingdom: its website has existed since November 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 80,446 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is DMR Bikes known for?

DMR Bikes is a UK-based company that designs and develops mountain bikes, dirt jump bikes, and MTB components. They manufacture products including pedals, frames, grips, and other bicycle parts. Gravity by Benchr classifies it under Outdoor Recreation, with Cycling making up 99% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

DMR Bikes prices: how much is it?

DMR Bikes' best seller, DMR Deathgrip2 Flange Grips, sells £24.00 on dmrbikes.com. 82% of the catalogue is in stock. Gravity does not track prices daily: check dmrbikes.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

DMR Bikes promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: DMR Bikes advertises on Facebook and Instagram and on Google, where its offers often run. Check dmrbikes.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy DMR Bikes?

DMR Bikes sells on its own website, dmrbikes.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns DMR Bikes?

Gravity by Benchr records a company based in Partridge Green, United Kingdom, whose domain was registered in 1998. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is DMR Bikes growing?

Yes. Gravity by Benchr estimates about 50,200 visits to dmrbikes.com in September 2026, up 34% in a month and up 31% over three months. DMR Bikes ranks #175 of 3,414 Outdoor Recreation brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does DMR Bikes use?

Gravity by Benchr identifies dmrbikes.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

What is DMR Bikes' ad budget?

Gravity by Benchr does not publish a spend figure for DMR Bikes on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Outdoor Recreation brands in the United Kingdom?

Among Outdoor Recreation brands in the United Kingdom in the Gravity by Benchr index, DMR Bikes ranks #175 of 3,414 by estimated traffic. Its closest competitors on the same market are Gorilla Brakes, MuckyNutz, MagCAD Designs, Ride Decals and Ascend Components. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with DMR Bikes.