Brand page · Clothing
DOLL: 117K visits a month, 153 active Meta ads.
DOLL — DOLL Swimwear is a designer swimwear and fashion brand offering bikinis, one-pieces, cover-ups, and resort wear. The company designs, manufactures, and retails women's swim couture and beach apparel. In September 2026 doll.com drew an estimated 117K visits, down 56% on the month before. It ranks #1,304 of 97,158 Clothing brands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
DOLL Swimwear is a designer swimwear and fashion brand offering bikinis, one-pieces, cover-ups, and resort wear. The company designs, manufactures, and retails women's swim couture and beach apparel.
01 · Traffic
How much traffic DOLL gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
DOLL drew an estimated 117K visits in September 2026, down 56% on the month before and down 49% over three months.
- Worldwide#82,377of 4.5M sites · Top 5%
- In United States#27,079of 1.2M sites · Top 5%
- Clothing, worldwide#7,815of 459,295 brands · Top 5%
- Clothing, United States#1,304of 97,158 brands · Top 5%
117K
estimated visits in September
1 mo ▼ −56.1%4 mo ▼ −49.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about DOLL.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
DOLL holds 3.7 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Women's Clothing Store Swimwear Store Clothing Store Beach Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What DOLL sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read DOLL's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places DOLL in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What DOLL is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
DOLL runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
White Classic Bridal Ruffle Lace Bikini BottomDOLL Swimwear4 Oct 2026image
Honeysuckle Olive Green Crochet Micro Scrunch Bikini BottomDOLL Swimwear1 Oct 2026image
Honeysuckle Olive Green Crochet Micro Scrunch Bikini BottomDOLL Swimwear6 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Doll Swimwear, LLCverified
Text ad20 Oct 2026Doll Swimwear, LLCverified
Text ad20 Oct 2026Doll Swimwear, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about DOLL.
The creators who tag @dollswimwear on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dollswimwear on Instagram, led by Mallory (35K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMallory@mallorymitchell · 🇺🇸 US | Parenting family Creator | 35K | 0.1% | 4 | Tagged @dollswimwear |
06 · Competitors according to Gravity
Who DOLL competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for DOLL among Clothing brands. The closest is Lolé Swim, then BERLOOK, Charme Praiano, Everything But Water, VIKINI VENDER, Dippin' Daisy's.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lolé Swimloleswim.com | |||||||
| BERLOOKberlook.com | |||||||
| Charme Praianocharmepraiano.com | |||||||
| Everything But Watereverythingbutwater.com | |||||||
| VIKINI VENDERvikinivender.com | |||||||
| Dippin' Daisy'sdippindaisys.com |
07 · Company
The company behind DOLL.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
DOLL is an e-commerce brand, founded in 2010 according to LinkedIn, on a domain registered in July 1994. It employs about 1 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2010, per LinkedIn
- Domain registered
- 23 Jul 1994
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- doll.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about DOLL
What people ask Google about DOLL.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is DOLL legit?
According to Gravity by Benchr, DOLL is a brand: its website has existed since July 1994, it employs 1 people on LinkedIn, it has 197,554 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is DOLL?
DOLL Swimwear is a designer swimwear and fashion brand offering bikinis, one-pieces, cover-ups, and resort wear. The company designs, manufactures, and retails women's swim couture and beach apparel. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
DOLL promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: DOLL advertises on Facebook and Instagram and on Google, where its offers often run. Check doll.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind DOLL?
Gravity by Benchr records a company, founded in 2010 according to LinkedIn, on a domain registered in 1994, with 1 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is DOLL doing well?
Not at the moment. Gravity by Benchr estimates about 116,700 visits to doll.com in September 2026, down 56% in a month and down 49% over three months. DOLL ranks #1,304 of 97,158 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does DOLL spend on Meta ads?
Gravity by Benchr does not publish a spend figure for DOLL on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, DOLL ranks #1,304 of 97,158 by estimated traffic. Its closest competitors on the same market are Lolé Swim, BERLOOK, Charme Praiano, Everything But Water, VIKINI VENDER. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with DOLL.