Brand page · Clothing · United States
Everything But Water: 163K visits a month, 86 active Meta ads, Gravity score 501.
Everything But Water — EVERYTHING BUT WATER is a swimwear retailer that sells designer swimsuits, resortwear, and accessories for women. In September 2026 everythingbutwater.com drew an estimated 163K visits, down 32% on the month before. It ranks #938 of 97,158 Clothing brands in United States and holds a 1.9 Trustpilot rating over 12 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
EVERYTHING BUT WATER is a swimwear retailer that sells designer swimsuits, resortwear, and accessories for women.
01 · Traffic
How much traffic Everything But Water gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Everything But Water drew an estimated 163K visits in September 2026, down 32% on the month before and down 51% over three months.
- Worldwide#62,303of 4.5M sites · Top 5%
- In United States#20,505of 1.2M sites · Top 5%
- Clothing, worldwide#5,748of 459,295 brands · Top 5%
- Clothing, United States#938of 97,158 brands · Top 1%
163K
estimated visits in September
1 mo ▼ −32.3%4 mo ▼ −50.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Everything But Water.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Everything But Water holds 1.9 out of 5 on Trustpilot over 12 reviews, 4 of them in the last twelve months: 0% of customers give five stars and 92% one star.
Swimwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Everything But Water sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Everything But Water's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Everything But Water in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Everything But Water is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Everything But Water runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2023 (image, text, video).
Designer Swimwear & ResortwearEverything But Water4 Oct 2026image
Designer Swimwear & ResortwearEverything But Water21 Sept 2026image
Vacation Style Starts HereEverything But Water16 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Orlando Bathing Suit LLCverified
Text ad21 Oct 2026Orlando Bathing Suit LLCverified
Text ad21 Oct 2026Orlando Bathing Suit LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Everything But Water.
The creators who tag @everythingbutwater on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @everythingbutwater on Instagram, led by Reem | Dubai Travel Blogger ✈ (23.6K followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RReem | Dubai Travel Blogger ✈@trimmed.and.traveled · 🇪🇸 ES | Travel tourism exploration Creator | 23.6K | 1.3% | 3 | Tagged @everythingbutwater |
06 · Competitors according to Gravity
Who Everything But Water competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Everything But Water among Clothing brands in United States. The closest is Lolé Swim, then VIKINI VENDER, Cupshe, BERLOOK, DOLL, Triangl.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lolé Swimloleswim.com | |||||||
| VIKINI VENDERvikinivender.com | |||||||
| Cupshecupshe.com | |||||||
| BERLOOKberlook.com | |||||||
| DOLLdoll.com | |||||||
| Triangltriangl.com |
07 · Company
The company behind Everything But Water.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Everything But Water is a company based in United States, on a domain registered in February 1998. It employs about 428 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 27 Feb 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 428 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- everythingbutwater.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Everything But Water
What people ask Google about Everything But Water.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Everything But Water a legit company?
According to Gravity by Benchr, Everything But Water is a brand based in United States: its website has existed since February 1998, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 428 people on LinkedIn, it has 364,623 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Everything But Water?
Customers rate Everything But Water 1.9 out of 5 on Trustpilot over 12 reviews, 4 of them in the last twelve months: 0% give five stars, 92% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Everything But Water known for?
EVERYTHING BUT WATER is a swimwear retailer that sells designer swimsuits, resortwear, and accessories for women. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Everything But Water discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Everything But Water advertises on Facebook and Instagram and on Google, where its offers often run. Check everythingbutwater.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Everything But Water?
Everything But Water sells on its own website, everythingbutwater.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Everything But Water?
Gravity by Benchr records a company based in United States, whose domain was registered in 1998, with 428 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Everything But Water doing well?
Not at the moment. Gravity by Benchr estimates about 162,500 visits to everythingbutwater.com in September 2026, down 32% in a month and down 51% over three months. Everything But Water ranks #938 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Everything But Water use?
Gravity by Benchr identifies everythingbutwater.com as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Everything But Water spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Everything But Water on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Everything But Water ranks #938 of 97,158 by estimated traffic. Its closest competitors on the same market are Lolé Swim, VIKINI VENDER, Cupshe, BERLOOK, DOLL. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Everything But Water.