Brand page · Personal Care
Dollar Shave Club: 1.3M visits a month, 428 active Meta ads.
Dollar Shave Club — Dollar Shave Club is a grooming brand that sells razors, skincare products, and personal care essentials. The company offers subscription-based shaving products and other grooming items for both men and women. In September 2026 dollarshaveclub.com drew an estimated 1.3M visits, down 31% on the month before. It ranks #51 of 33,626 Personal Care brands and holds a 1.2 Trustpilot rating over 530 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Dollar Shave Club is a grooming brand that sells razors, skincare products, and personal care essentials. The company offers subscription-based shaving products and other grooming items for both men and women.
01 · Traffic
How much traffic Dollar Shave Club gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Dollar Shave Club drew an estimated 1.3M visits in September 2026, down 31% on the month before and down 17% over three months.
- Worldwide#12,091of 4.5M sites · Top 1%
- In United States#4,020of 1.2M sites · Top 1%
- Personal Care, worldwide#407of 215,119 brands · Top 1%
- Personal Care, United States#51of 33,626 brands · Top 1%
1.3M
estimated visits in September
1 mo ▼ −31.3%4 mo ▼ −16.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Dollar Shave Club.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Dollar Shave Club holds 1.2 out of 5 on Trustpilot over 530 reviews, 66 of them in the last twelve months: 6% of customers give five stars and 79% one star. That volume places Dollar Shave Club in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Barber Supply Store Hair Product Store Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Dollar Shave Club sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Dollar Shave Club sells on Shopify, 96% of its catalogue in stock. The best seller is The Men's Signature 6 Blade Razor, at US$10.00–US$20.00, followed by Men's Shave Butter and The Humble Twin Blade.
#1The Men's Signature 6 Blade RazorDollar Shave ClubUS$10.00–US$20.00In stock
#2Men's Shave ButterDollar Shave ClubUS$2.50–US$8.00In stock
#3The Humble Twin BladeDollar Shave ClubUS$6.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Dollar Shave Club in its comparison group.
- Average rating
- 4.59 / 5
- Rated products
- 60% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$32.24
- Currency
- USD
04 · Ads
What Dollar Shave Club is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Dollar Shave Club runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2024 (image, text, video).
This $4.99 Set Ships FreeDollar Shave Club7 Oct 2026video
A Salute to SharpnessDollar Shave Club6 Oct 2026image
Sorry, No Sparkles.Dollar Shave Club6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Dollar Shave Club, Incverified
Text ad20 Oct 2026Dollar Shave Club, Incverified
Text ad20 Oct 2026Dollar Shave Club, Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Dollar Shave Club.
The creators who tag @dollarshaveclub on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dollarshaveclub on Instagram, led by Athletes First (47K followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAthletes First@athletesfirst · 🇺🇸 US | Pro sports athletes Creator | 47K | 1.2% | 3 | Tagged @dollarshaveclub |
06 · Competitors according to Gravity
Who Dollar Shave Club competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Dollar Shave Club among Personal Care brands. The closest is LetsShave, then NASH, Harry's, myhuevos.com.co, Groomie, Supply.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| LetsShaveletsshave.com | |||||||
| NASHnash.eu | |||||||
| Harry'sharrys.com | |||||||
| myhuevos.com.comyhuevos.com.co | |||||||
| Groomiegroomie.club | |||||||
| Supplysupply.co |
07 · Company
The company behind Dollar Shave Club.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Dollar Shave Club is an e-commerce brand, founded in 2011 according to LinkedIn, on a domain registered in January 2011. It employs about 234 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2011, per LinkedIn
- Domain registered
- 18 Jan 2011
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 234 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- dollarshaveclub.com · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Dollar Shave Club
What people ask Google about Dollar Shave Club.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Dollar Shave Club legit or a scam?
According to Gravity by Benchr, Dollar Shave Club is a brand: its website has existed since January 2011, it sells on a Shopify store, it employs 234 people on LinkedIn, it has 220,275 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Dollar Shave Club reviews: is it worth it?
Customers rate Dollar Shave Club 1.2 out of 5 on Trustpilot over 530 reviews, 66 of them in the last twelve months: 6% give five stars, 79% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Dollar Shave Club?
Dollar Shave Club is a grooming brand that sells razors, skincare products, and personal care essentials. The company offers subscription-based shaving products and other grooming items for both men and women. Gravity by Benchr classifies it under Personal Care, with Shaving & Grooming making up 73% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Dollar Shave Club cost?
Dollar Shave Club's best seller, The Men's Signature 6 Blade Razor, sells from US$10.00 to US$20.00 on dollarshaveclub.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check dollarshaveclub.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Dollar Shave Club have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Dollar Shave Club advertises on Facebook and Instagram and on Google, where its offers often run. Check dollarshaveclub.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Dollar Shave Club?
Dollar Shave Club sells on its own website, dollarshaveclub.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Dollar Shave Club?
Gravity by Benchr records a company, founded in 2011 according to LinkedIn, on a domain registered in 2011, with 234 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Dollar Shave Club doing well?
Not at the moment. Gravity by Benchr estimates about 1,254,400 visits to dollarshaveclub.com in September 2026, down 31% in a month and down 17% over three months. Dollar Shave Club ranks #51 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Dollar Shave Club use?
Gravity by Benchr identifies dollarshaveclub.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since March 2024. Source: Gravity by Benchr platform and advertising records.
How much does Dollar Shave Club spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Dollar Shave Club on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, Dollar Shave Club ranks #51 of 33,626 by estimated traffic. Its closest competitors on the same market are LetsShave, NASH, Harry's, myhuevos.com.co, Groomie. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dollar Shave Club.