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  5. Dolly and Dotty

Brand page · Clothing · United Kingdom

Dolly and Dotty Top 5% worldwide Top 5% in the United Kingdom Top 5% in Clothing Top 5% in Clothing in the United Kingdom
dollyanddotty.co.uk·🇬🇧 Brighton, United Kingdom· Shopify·Since 2014

Dolly and Dotty traffic, ads & competitors 107k visits a month, 235 active Meta ads, Gravity score 658.

Dolly and Dotty — Dolly and Dotty is a UK-based clothing brand specializing in vintage reproduction dresses and clothing inspired by 1950s fashion, with a modern flattering cut available in UK sizes 8 to 26. In September 2026 dollyanddotty.co.uk drew an estimated 107k visits, down 21% on the month before. It ranks #493 of 19,668 Clothing brands in the United Kingdom and holds a 4.8 Trustpilot rating over 7,953 reviews.

dollyanddotty.co.uk@dollyanddotty 42.7kYouTube 127FacebookTrustpilot 4.8Meta Ad Library 235

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
107k
−21% vs. August 2026
Instagram followers
42.7k
5,584 posts · @dollyanddotty
Trustpilot
4.8
7,953 reviews · 42 in 12 months
Meta ads
235
active · on Google since 2023
Products
58%
in stock · 82 collections
Rank in the United Kingdom
#493
of 19,668 in Clothing
LinkedIn
—
Data not available
Earned media value
€2.2k
per month, Instagram

Gravity score

658/ 1000 · 10 of 10 indicators rated
Brand Power580
Momentum644
Performance751

Percentiles within 484 peers: Clothing brands in the United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Dolly and Dotty is a UK-based clothing brand specializing in vintage reproduction dresses and clothing inspired by 1950s fashion, with a modern flattering cut available in UK sizes 8 to 26.

01 · Traffic

Dolly and Dotty website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Dolly and Dotty drew an estimated 107k visits in September 2026, down 21% on the month before and up 8% over three months.

  • Worldwide#88,880of 4.5m sites · Top 5%
  • In United Kingdom#4,597of 192k sites · Top 5%
  • Clothing, worldwide#8,442of 459,295 brands · Top 5%
  • Clothing, United Kingdom#493of 19,668 brands · Top 5%
Monthly visitssource Sept 2026

107k

estimated visits in September

1 mo ▼ −21.2%4 mo ▲ +8.5%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Dolly and Dotty reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Dolly and Dotty holds 4.8 out of 5 on Trustpilot over 7,953 reviews, 42 of them in the last twelve months: 88% of customers give five stars and 2% one star. That volume places Dolly and Dotty in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%. On Google, Dolly and Dotty scores 5.0 over 12 reviews.

Trustpilotclaimed page · read 20 Oct 2026
4.8TrustScore · 7,953 reviews · 42 in 12 months
Top 5% review volumeTop 5% rating quality
5 ★88%
4 ★7%
3 ★2%
2 ★1%
1 ★2%

Women's Clothing Store Dance Store Fashion Accessories Store Headwear Store

Google reviewsread 20 Oct 2026
5.012 reviews on the Google business profile
5 ★92%
4 ★8%
3 ★0%
2 ★0%
1 ★0%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Dolly and Dotty best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Dolly and Dotty sells on Shopify, 58% of its catalogue in stock. The best seller is Soft & Fluffy White Petticoat 25.5 Inches, at £45.00, followed by Soft & Fluffy Black Petticoat 25.5 Inches and Tess Sleeved Formal Lace Dress in Black.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Dresses72%
Skirts5%
Clothing Tops2%
Hair Accessories2%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing95%
Clothing Accessories2%
Handbags, Wallets & Cases1%
Tote Bags1%
Shopping Totes1%

The dominant category places Dolly and Dotty in its comparison group.

Prices and ratingsstore data
Average rating
4.76 / 5
Rated products
27% of the catalogue
In stock
58%
Upper price quartile
US$59.56
Currency
GBP

05 · Influencers

Dolly and Dotty influencers

The creators who tag @dollyanddotty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @dollyanddotty on Instagram, led by 𝐃𝐚𝐫𝐢𝐚 | Créatrice visuelle (21.5k followers, 2.0% engagement).

Influencersaccounts tagging @dollyanddotty · Instagram
AccountProfileFollowersEngagementTagsRelationship
�𝐃𝐚𝐫𝐢𝐚 | Créatrice visuelle@daria_slow_diary · 🇫🇷 FRFashion style luxury Creator21.5k2.0%3Tagged @dollyanddotty
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Dolly and Dotty competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Dolly and Dotty among Clothing brands in the United Kingdom. The closest is Dressmezee, then AX Paris, Jolie Moi, Chi Chi London, Lace & Beads, Aria Cove.

CompetitorsClothing · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Dressmezeedressmezee.com
AX Parisus.axparis.com
Jolie Moijoliemoi.co.uk
Chi Chi Londonchichiclothing.com
Lace & Beadslaceandbeads.co.uk
Aria Coveariacove.com
Competitors Gravity finds for Dolly and Dotty. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Dolly and Dotty with Dressmezee

07 · Company

Who is behind Dolly and Dotty?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Dolly and Dotty is a company based in Brighton, United Kingdom, on a domain registered in February 2014.

Legal entityGravity index, Nov 2026
Entity country
🇬🇧 United Kingdom · Brighton
Domain registered
9 Feb 2014
Status
Operating
DistributionGravity index, Nov 2026
Own store
dollyanddotty.co.uk · Shopify · GBP
Catalogue
82 collections

08 · What people ask about Dolly and Dotty

What people ask Google about Dolly and Dotty.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Dolly and Dotty legit or a scam?

According to Gravity by Benchr, Dolly and Dotty is a brand based in Brighton, United Kingdom: its website has existed since February 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 42,710 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Dolly and Dotty?

Customers rate Dolly and Dotty 4.8 out of 5 on Trustpilot over 7,953 reviews, 42 of them in the last twelve months: 88% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Dolly and Dotty scores 5.0 over 12 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Dolly and Dotty sell?

Dolly and Dotty is a UK-based clothing brand specializing in vintage reproduction dresses and clothing inspired by 1950s fashion, with a modern flattering cut available in UK sizes 8 to 26. Gravity by Benchr classifies it under Clothing, with Dresses making up 72% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Dolly and Dotty prices: how much is it?

Dolly and Dotty's best seller, Soft & Fluffy White Petticoat 25.5 Inches, sells £45.00 on dollyanddotty.co.uk. 58% of the catalogue is in stock. Gravity does not track prices daily: check dollyanddotty.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Dolly and Dotty promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Dolly and Dotty advertises on Facebook and Instagram and on Google, where its offers often run. Check dollyanddotty.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Dolly and Dotty?

Dolly and Dotty sells on its own website, dollyanddotty.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Dolly and Dotty?

Gravity by Benchr records a company based in Brighton, United Kingdom, whose domain was registered in 2014. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Dolly and Dotty doing well?

Yes. Gravity by Benchr estimates about 106,500 visits to dollyanddotty.co.uk in September 2026, down 21% in a month and up 8% over three months. Dolly and Dotty ranks #493 of 19,668 Clothing brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Dolly and Dotty use?

Gravity by Benchr identifies dollyanddotty.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Dolly and Dotty's ad budget?

Gravity by Benchr does not publish a spend figure for Dolly and Dotty on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in the United Kingdom?

Among Clothing brands in the United Kingdom in the Gravity by Benchr index, Dolly and Dotty ranks #493 of 19,668 by estimated traffic. Its closest competitors on the same market are Dressmezee, AX Paris, Jolie Moi, Chi Chi London and Lace & Beads. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dolly and Dotty.