Brand page · Clothing · United States
DonaJo traffic, ads & competitors 35.6k visits a month, 29 active Meta ads, Gravity score 518.
DonaJo — DonaJo is a brand that sells premium activewear for women with bold prints, specializing in skirts, leggings, tops, and sports bras made with environmentally conscious performance fabrics. In September 2026 donajobrand.com drew an estimated 35.6k visits, up 69% on the month before. It ranks #3,619 of 97,158 Clothing brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 2787 peers: Clothing brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
DonaJo is a brand that sells premium activewear for women with bold prints, specializing in skirts, leggings, tops, and sports bras made with environmentally conscious performance fabrics.
01 · Traffic
DonaJo website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
DonaJo drew an estimated 35.6k visits in September 2026, up 69% on the month before and down 14% over three months.
- Worldwide#227,164of 4.5m sites · Top 10%
- In United States#71,416of 1.2m sites · Top 10%
- Clothing, worldwide#21,699of 459,295 brands · Top 5%
- Clothing, United States#3,619of 97,158 brands · Top 5%
35.6k
estimated visits in September
1 mo ▲ +68.9%4 mo ▼ −13.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
DonaJo reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
DonaJo holds 2.7 out of 5 on Trustpilot over 4 reviews, 4 of them in the last twelve months: 0% of customers give five stars and 75% one star.
Women's Clothing Store Clothing Store Sportswear Store Lingerie Store Activewear Store Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
DonaJo best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
DonaJo sells on Shopify, 99% of its catalogue in stock. The best seller is JoJo Skirt / Skort (Black Polka Dot) 14.5", at US$53.30, followed by Ultimate Skirt / Skort (Black) 17" and Ultimate Skirt / Skort (Black Polka Dot) 17".
#1JoJo Skirt / Skort (Black Polka Dot) 14.5"DonaJoUS$53.30In stock
#2Ultimate Skirt / Skort (Black) 17"DonaJoUS$53.30In stock
#3Ultimate Skirt / Skort (Black Polka Dot) 17"DonaJoUS$53.30In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places DonaJo in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 67% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$53.30
- Currency
- USD
04 · Ads
DonaJo ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
DonaJo runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2023 (image, text, video).
Ultimate Skirt / Skort (Flourish) 17"Dona Jo3 Oct 2026video
Endurance Top (Black)Dona Jo2 Oct 2026image
Skirt Styles Up to 64% OffDona Jo30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Dona Jo, Incverified
Text ad20 Oct 2026Dona Jo, Incverified
Text ad20 Oct 2026Dona Jo, Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
DonaJo influencers
The creators who tag @donajobrand on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @donajobrand on Instagram, led by Reese Kennedy Alvarado (12.5k followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RReese Kennedy Alvarado@reesealvarado · 🇺🇸 US | Photography visual arts Creator | 12.5k | 1.1% | 1 | Tagged @donajobrand |
06 · Competitors according to Gravity
DonaJo competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for DonaJo among Clothing brands in the United States. The closest is Birdie & Ace, then Shop Fancy, rockgirllyfe, DUC CORPORATION, Thrive Societe, Glyder.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Birdie & Acebirdieandace.com | |||||||
| Shop Fancyshopfancy.com | |||||||
| rockgirllyferockgirllyfe.com | |||||||
| DUC CORPORATIONducsport.com | |||||||
| Thrive Societethrivesociete.com | |||||||
| Glyderglyderapparel.com |
07 · Company
Who is behind DonaJo?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
DonaJo is a company based in Fort Myers, United States, founded in 2013 according to LinkedIn, on a domain registered in September 2017. It employs about 27 people.
- Entity country
- 🇺🇸 United States · Fort Myers
- Founded
- 2013, per LinkedIn
- Domain registered
- 19 Sept 2017
- Status
- Operating
- Employees
- 27 on LinkedIn
- Own store
- donajobrand.com · Shopify · USD
- Catalogue
- 800 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about DonaJo
What people ask Google about DonaJo.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is DonaJo legit or a scam?
According to Gravity by Benchr, DonaJo is a brand based in Fort Myers, United States: its website has existed since September 2017, it sells on a Shopify store, it employs 27 people on LinkedIn, it has 56,525 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is DonaJo?
DonaJo is a brand that sells premium activewear for women with bold prints, specializing in skirts, leggings, tops, and sports bras made with environmentally conscious performance fabrics. Gravity by Benchr classifies it under Clothing, with Skorts making up 28% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does DonaJo cost?
DonaJo's best seller, JoJo Skirt / Skort (Black Polka Dot) 14.5", sells US$53.30 on donajobrand.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check donajobrand.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a DonaJo discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: DonaJo advertises on Facebook and Instagram and on Google, where its offers often run. Check donajobrand.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy DonaJo?
DonaJo sells on its own website, donajobrand.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns DonaJo?
Gravity by Benchr records a company based in Fort Myers, United States, founded in 2013 according to LinkedIn, on a domain registered in 2017, with 27 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is DonaJo growing?
Not at the moment. Gravity by Benchr estimates about 35,600 visits to donajobrand.com in September 2026, up 69% in a month and down 14% over three months. DonaJo ranks #3,619 of 97,158 Clothing brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does DonaJo use?
Gravity by Benchr identifies donajobrand.com as a Shopify store (Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is DonaJo's ad budget?
Gravity by Benchr does not publish a spend figure for DonaJo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United States?
Among Clothing brands in the United States in the Gravity by Benchr index, DonaJo ranks #3,619 of 97,158 by estimated traffic. Its closest competitors on the same market are Birdie & Ace, Shop Fancy, rockgirllyfe, DUC CORPORATION and Thrive Societe. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with DonaJo.