Brand page · Vehicle Parts & Accessories · United States
Donaldson traffic, ads & competitors 834k visits a month, 17 active Meta ads, Gravity score 670.
Donaldson — Donaldson Company is a global leader in technology-led filtration products and solutions, serving a broad range of industries and advanced markets with engine and industrial air, oil and liquid filtration technologies. In September 2026 donaldson.com drew an estimated 834k visits, up 6% on the month before. It ranks #21 of 15,945 Vehicle Parts & Accessories brands in the United States.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 316 peers: Vehicle Parts & Accessories brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Donaldson Company is a global leader in technology-led filtration products and solutions, serving a broad range of industries and advanced markets with engine and industrial air, oil and liquid filtration technologies.
01 · Traffic
Donaldson website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Donaldson drew an estimated 834k visits in September 2026, up 6% on the month before and up 4% over three months.
- Worldwide#16,699of 4.5m sites · Top 1%
- In United States#5,508of 1.2m sites · Top 1%
- Vehicle Parts & Accessories, worldwide#147of 167,964 brands · Top 1%
- Vehicle Parts & Accessories, United States#21of 15,945 brands · Top 1%
834k
estimated visits in September
1 mo ▲ +5.6%4 mo ▲ +4.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Donaldson reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Donaldson holds 3.7 out of 5 on Trustpilot over 1 review: 100% of customers give five stars and 0% one star.
Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Donaldson best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Donaldson's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Donaldson in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Donaldson ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Donaldson runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2022 (image, text, video).
Free tips. No fluff.Donaldson6 Oct 2026image
Free tips. No fluff.Donaldson2 Oct 2026image
Free tips. No fluff.Donaldson16 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Donaldson Company, Inc.verified
Text ad21 Oct 2026DONALDSONverified
Text ad21 Oct 2026Donaldson Companyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Donaldson influencers
The creators who tag @donaldson.official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @donaldson.official on Instagram, led by ابن عمير احمد العمير (10.5k followers, 9.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| اابن عمير احمد العمير@ibn_3meair · 🇸🇦 SA | Automotive mobility Creator | 10.5k | 9.0% | 1 | Tagged @donaldson.official |
06 · Competitors according to Gravity
Donaldson competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Donaldson among Vehicle Parts & Accessories brands in the United States. The closest is HYDAC, then Camfil, Parker Hannifin, HIFI FILTER, sf-filter.com, Sakura Filter.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| HYDAChydac.com | |||||||
| Camfilcamfil.com | |||||||
| Parker Hannifinparker.com | |||||||
| HIFI FILTERhifi-filter.com | |||||||
| sf-filter.comsf-filter.com | |||||||
| Sakura Filtersakurafilter.com |
07 · Company
Who is behind Donaldson?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Donaldson is a company based in United States, founded in 1915 according to LinkedIn, on a domain registered in December 1995. It employs about 8,091 people.
- Entity country
- 🇺🇸 United States
- Founded
- 1915, per LinkedIn
- Domain registered
- 28 Dec 1995
- Employees
- 8,091 on LinkedIn
- Own store
- donaldson.com
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Donaldson
What people ask Google about Donaldson.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Donaldson legit?
According to Gravity by Benchr, Donaldson is a brand based in the United States: its website has existed since December 1995, it employs 8,091 people on LinkedIn, it has 3,940 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Donaldson known for?
Donaldson Company is a global leader in technology-led filtration products and solutions, serving a broad range of industries and advanced markets with engine and industrial air, oil and liquid filtration technologies. Gravity by Benchr classifies it under Vehicle Parts & Accessories. Source: Gravity by Benchr product classification.
Is there a Donaldson discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Donaldson advertises on Facebook and Instagram and on Google, where its offers often run. Check donaldson.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Donaldson?
Gravity by Benchr records a company based in United States, founded in 1915 according to LinkedIn, on a domain registered in 1995, with 8,091 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Donaldson doing well?
Yes. Gravity by Benchr estimates about 834,400 visits to donaldson.com in September 2026, up 6% in a month and up 4% over three months. Donaldson ranks #21 of 15,945 Vehicle Parts & Accessories brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Donaldson spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Donaldson on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Vehicle Parts & Accessories brands in the United States?
Among Vehicle Parts & Accessories brands in the United States in the Gravity by Benchr index, Donaldson ranks #21 of 15,945 by estimated traffic. Its closest competitors on the same market are HYDAC, Camfil, Parker Hannifin, HIFI FILTER and sf-filter.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Donaldson.