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- Donna's Recipe
Brand page · Personal Care · United States
Donna's Recipe: 54k visits a month, 53 active Meta ads, Gravity score 565.
Donna's Recipe — Donna's Recipe is a hair care brand founded by Tabitha Brown that creates natural, clean products for all hair types including coily, curly, wavy, straight, and relaxed hair. In September 2026 donnasrecipe.com drew an estimated 54k visits, up 31% on the month before. It ranks #1,311 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Donna's Recipe is a hair care brand founded by Tabitha Brown that creates natural, clean products for all hair types including coily, curly, wavy, straight, and relaxed hair.
01 · Traffic
How much traffic Donna's Recipe gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Donna's Recipe drew an estimated 54k visits in September 2026, up 31% on the month before and up 223% over three months.
- Worldwide#159,319of 4.5m sites · Top 5%
- In United States#51,237of 1.2m sites · Top 5%
- Personal Care, worldwide#8,049of 215,119 brands · Top 5%
- Personal Care, United States#1,311of 33,626 brands · Top 5%
54k
estimated visits in September
1 mo ▲ +31.0%4 mo ▲ +222.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Donna's Recipe.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Donna's Recipe holds 3.1 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 50% of customers give five stars and 50% one star.
Hair Product Store Health and Beauty Shop Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Donna's Recipe sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Donna's Recipe sells on Shopify, 96% of its catalogue in stock. The best seller is Strength Hair Oil, at US$25.00, followed by Leave-In Conditioner - Sweet Potato Pie Extra Creamy and Shampoo - Sweet Potato Pie Extra Creamy.
#1Strength Hair OilDonna's RecipeUS$25.00In stock
#2Leave-In Conditioner - Sweet Potato Pie Extra CreamyDonna's RecipeUS$15.99In stock
#3Shampoo - Sweet Potato Pie Extra CreamyDonna's RecipeUS$15.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Donna's Recipe in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 100% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$45.00
- Currency
- USD
04 · Ads
What Donna's Recipe is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Donna's Recipe runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2023 (image, text).
Curl Duo Bundle — Now $30Donna's Recipe5 Oct 2026image
Save $5 on Your Hair BundleDonna's Recipe30 Sept 2026image
Save $5 on Your Hair BundleDonna's Recipe28 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Ragina Woodsverified
Text ad20 Oct 2026Ragina Woodsverified
Image ad20 Oct 2026Ragina Woodsverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Donna's Recipe.
The creators who tag @donnasrecipe on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Donna's Recipe competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Donna's Recipe among Personal Care brands in United States. The closest is MoKnowsHair, then tyme, CS THEORY, CURLSMITH, Pure Brazilian, Halovida.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MoKnowsHairmoknowshair.com | |||||||
| tymetymestyle.com | |||||||
| CS THEORYcstheory.co | |||||||
| CURLSMITHca.curlsmith.com | |||||||
| Pure Brazilianpurebrazilian.com | |||||||
| Halovidahalovida.com |
07 · Company
The company behind Donna's Recipe.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Donna's Recipe is a company based in Los Angeles, United States, founded in 2020 according to LinkedIn, on a domain registered in July 2020. It employs about 5 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Los Angeles
- Founded
- 2020, per LinkedIn
- Domain registered
- 23 Jul 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- donnasrecipe.com · Shopify · USD
- Catalogue
- 13 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Donna's Recipe
What people ask Google about Donna's Recipe.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Donna's Recipe legit?
According to Gravity by Benchr, Donna's Recipe is a brand based in Los Angeles, United States: its website has existed since July 2020, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 331,351 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Donna's Recipe known for?
Donna's Recipe is a hair care brand founded by Tabitha Brown that creates natural, clean products for all hair types including coily, curly, wavy, straight, and relaxed hair. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 92% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Donna's Recipe cost?
Donna's Recipe's best seller, Strength Hair Oil, sells US$25.00 on donnasrecipe.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check donnasrecipe.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Donna's Recipe promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Donna's Recipe advertises on Facebook and Instagram and on Google, where its offers often run. Check donnasrecipe.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Donna's Recipe?
Donna's Recipe sells on its own website, donnasrecipe.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Donna's Recipe?
Gravity by Benchr records a company based in Los Angeles, United States, founded in 2020 according to LinkedIn, on a domain registered in 2020, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Donna's Recipe growing?
Yes. Gravity by Benchr estimates about 54,000 visits to donnasrecipe.com in September 2026, up 31% in a month and up 223% over three months. Donna's Recipe ranks #1,311 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Donna's Recipe use?
Gravity by Benchr identifies donnasrecipe.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Donna's Recipe's ad budget?
Gravity by Benchr does not publish a spend figure for Donna's Recipe on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Donna's Recipe ranks #1,311 of 33,626 by estimated traffic. Its closest competitors on the same market are MoKnowsHair, tyme, CS THEORY, CURLSMITH and Pure Brazilian. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Donna's Recipe.