Brand page · Clothing · United Kingdom

Dora Larsen Top 5% worldwide Top 5% in United Kingdom Top 5% in Clothing Top 5% in Clothing in United Kingdom
doralarsen.com·🇬🇧 London, United Kingdom· Shopify·Since 2015

Dora Larsen: 89.5K visits a month, 21 active Meta ads, Gravity score 490.

Dora Larsen — Dora Larsen is a lingerie, sleepwear and swimwear brand that creates colourful designs using sustainable luxury materials and contemporary shapes for sizes A to F cup. In September 2026 doralarsen.com drew an estimated 89.5K visits, up 3% on the month before. It ranks #592 of 19,668 Clothing brands in United Kingdom and holds a 3.7 Trustpilot rating over 30 reviews.

doralarsen.com@doralarsenlingerie 138KFacebookLinkedIn 2KTrustpilot 3.7Meta Ad Library 21

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
89.5K
+3% vs. August 2026
Instagram followers
138K
2,905 posts · @doralarsenlingerie
Trustpilot
3.7
30 reviews · 10 in 12 months
Meta ads
21
active · on Google since 2022
Products
89%
in stock · 270 collections
Rank in United Kingdom
#592
of 19,668 in Clothing
LinkedIn
2K
followers · 5 employees
Earned media value
€3.4k
per month, Instagram

Gravity score

490/ 1000 · 10 of 10 indicators rated
Brand Power474
Momentum481
Performance514

Percentiles within 1008 peers: Clothing brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Dora Larsen is a lingerie, sleepwear and swimwear brand that creates colourful designs using sustainable luxury materials and contemporary shapes for sizes A to F cup.

01 · Traffic

How much traffic Dora Larsen gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Dora Larsen drew an estimated 89.5K visits in September 2026, up 3% on the month before and down 9% over three months.

  • Worldwide#103,081of 4.5M sites · Top 5%
  • In United Kingdom#5,357of 192K sites · Top 5%
  • Clothing, worldwide#9,872of 459,295 brands · Top 5%
  • Clothing, United Kingdom#592of 19,668 brands · Top 5%
Monthly visitssource Sept 2026

89.5K

estimated visits in September

1 mo ▲ +3.4%4 mo ▼ −8.5%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Dora Larsen.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Dora Larsen holds 3.7 out of 5 on Trustpilot over 30 reviews, 10 of them in the last twelve months: 60% of customers give five stars and 37% one star. That volume places Dora Larsen in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 20 Oct 2026
3.7TrustScore · 30 reviews · 10 in 12 months
Top 50% review volume
5 ★60%
4 ★0%
3 ★3%
2 ★0%
1 ★37%
Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Dora Larsen sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Dora Larsen sells on Shopify, 89% of its catalogue in stock. The best seller is Gift Box, at £4.00, followed by Pippa Clean Tulle Plunge Bra and Polly Clean Tulle Underwire Bra.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Lingerie89%
Swimwear5%
Sleepwear & Loungewear4%
Gift Cards1%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing99%
Gift Cards1%

The dominant category places Dora Larsen in its comparison group.

Prices and ratingsstore data
Average rating
4.88 / 5
Rated products
99% of the catalogue
In stock
89%
Upper price quartile
US$76.77
Currency
GBP

05 · Influencers

Who talks about Dora Larsen.

The creators who tag @doralarsenlingerie on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @doralarsenlingerie on Instagram, led by Astrid Zeegen-Holt (805K followers, 1.3% engagement).

Influencersaccounts tagging @doralarsenlingerie · Instagram
AccountProfileFollowersEngagementTagsRelationship
AAstrid Zeegen-Holt@astridiwantyouinmylife · 🇬🇧 GBFashion style luxury Creator805K1.3%2Tagged @doralarsenlingerie
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Dora Larsen competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Dora Larsen among Clothing brands in United Kingdom. The closest is Lemonade Dolls, then What Katie Did, Simone Pérèle UK, Bluebella, Waist Train, Curvy Kate.

CompetitorsClothing · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Lemonade Dollslemonadedolls.com
What Katie Didwhatkatiedid.com
Simone Pérèle UKuk.simone-perele.com
Bluebellabluebella.com.au
Waist Trainwaisttrain.uk
Curvy Kateus.curvykate.com
Competitors Gravity finds for Dora Larsen. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Dora Larsen with Lemonade Dolls

07 · Company

The company behind Dora Larsen.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Dora Larsen is a company based in London, United Kingdom, founded in 2016 according to LinkedIn, on a domain registered in August 2015. It employs about 5 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇬🇧 United Kingdom · London
Founded
2016, per LinkedIn
Domain registered
26 Aug 2015
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
5 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
doralarsen.com · Shopify · GBP
Catalogue
270 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Dora Larsen

What people ask Google about Dora Larsen.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Dora Larsen legit?

According to Gravity by Benchr, Dora Larsen is a brand based in London, United Kingdom: its website has existed since August 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 137,858 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Dora Larsen reviews

Customers rate Dora Larsen 3.7 out of 5 on Trustpilot over 30 reviews, 10 of them in the last twelve months: 60% give five stars, 37% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Dora Larsen?

Dora Larsen is a lingerie, sleepwear and swimwear brand that creates colourful designs using sustainable luxury materials and contemporary shapes for sizes A to F cup. Gravity by Benchr classifies it under Clothing, with Lingerie making up 89% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Dora Larsen prices: how much is it?

Dora Larsen's best seller, Gift Box, sells £4.00 on doralarsen.com. 89% of the catalogue is in stock. Gravity does not track prices daily: check doralarsen.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Dora Larsen discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Dora Larsen advertises on Facebook and Instagram and on Google, where its offers often run. Check doralarsen.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Dora Larsen?

Dora Larsen sells on its own website, doralarsen.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Dora Larsen?

Gravity by Benchr records a company based in London, United Kingdom, founded in 2016 according to LinkedIn, on a domain registered in 2015, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Dora Larsen doing well?

Not at the moment. Gravity by Benchr estimates about 89,500 visits to doralarsen.com in September 2026, up 3% in a month and down 9% over three months. Dora Larsen ranks #592 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Dora Larsen use?

Gravity by Benchr identifies doralarsen.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Dora Larsen's ad budget?

Gravity by Benchr does not publish a spend figure for Dora Larsen on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in United Kingdom?

Among Clothing brands in United Kingdom in the Gravity by Benchr index, Dora Larsen ranks #592 of 19,668 by estimated traffic. Its closest competitors on the same market are Lemonade Dolls, What Katie Did, Simone Pérèle UK, Bluebella, Waist Train. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dora Larsen.