Brand page · Clothing · United Kingdom
What Katie Did: 63.1K visits a month, 36 active Meta ads, Gravity score 629.
What Katie Did — What Katie Did is a vintage lingerie design house specializing in authentic reproduction lingerie and fashion inspired by the 1940s and 1950s, including bullet bras, corsets, stockings, and dresses. In September 2026 whatkatiedid.com drew an estimated 63.1K visits, up 2% on the month before. It ranks #2,304 of 97,158 Clothing brands in United Kingdom and holds a 4.7 Trustpilot rating over 188 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
What Katie Did is a vintage lingerie design house specializing in authentic reproduction lingerie and fashion inspired by the 1940s and 1950s, including bullet bras, corsets, stockings, and dresses.
01 · Traffic
How much traffic What Katie Did gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
What Katie Did drew an estimated 63.1K visits in September 2026, up 2% on the month before and down 6% over three months.
- Worldwide#139,373of 4.5M sites · Top 5%
- In United States#45,088of 1.2M sites · Top 5%
- Clothing, worldwide#13,477of 459,295 brands · Top 5%
- Clothing, United States#2,304of 97,158 brands · Top 5%
63.1K
estimated visits in September
1 mo ▲ +1.6%4 mo ▼ −6.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about What Katie Did.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
What Katie Did holds 4.7 out of 5 on Trustpilot over 188 reviews, 88 of them in the last twelve months: 88% of customers give five stars and 5% one star. That volume places What Katie Did in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Vintage Clothing Store Lingerie Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What What Katie Did sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
What Katie Did sells on Shopify, 94% of its catalogue in stock. The best seller is Black Seamed Stockings H2044, at £14.00, followed by Contrast Seamed Stockings Champagne with Black H2043 and Glamour Waspie Cincher L3034.
#1Black Seamed Stockings H2044What Katie Did£14.00In stock
#2Contrast Seamed Stockings Champagne with Black H2043What Katie Did£14.00In stock
#3Glamour Waspie Cincher L3034What Katie Did£46.75In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places What Katie Did in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 90% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$72.80
- Currency
- GBP
04 · Ads
What What Katie Did is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
What Katie Did runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2026 (text).
Going to Goodwood Revival? Make sure your lingerie is dressed for the occasion.What Katie Did4 Oct 2026video
Complete Your Autumn Look🍂What Katie Did2 Oct 2026image
Complete Your Autumn Look🍂What Katie Did1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026what katie didverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about What Katie Did.
The creators who tag @whatkatiediduk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @whatkatiediduk on Instagram, led by Lady Wilhelmina Af Fera / Willem af Fera (29.5K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLady Wilhelmina Af Fera / Willem af Fera@wilhelminaaffera · INTL | Fashion style luxury Creator | 29.5K | 0.5% | 6 | Tagged @whatkatiediduk |
06 · Competitors according to Gravity
Who What Katie Did competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for What Katie Did among Clothing brands in United Kingdom. The closest is Dora Larsen, then Lemonade Dolls, Heist, Bluebella, Empress Mimi, CorsetsIsland.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Dora Larsendoralarsen.com | |||||||
| Lemonade Dollslemonadedolls.com | |||||||
| Heistheist-studios.com | |||||||
| Bluebellabluebella.com.au | |||||||
| Empress Mimiempressmimi.com | |||||||
| CorsetsIslandcorsetsisland.com |
07 · Company
The company behind What Katie Did.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
What Katie Did is a company based in Pangbourne, United Kingdom, founded in 1999 according to LinkedIn, on a domain registered in July 1999. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Pangbourne
- Founded
- 1999, per LinkedIn
- Domain registered
- 5 Jul 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- whatkatiedid.com · Shopify · GBP
- Catalogue
- 60 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about What Katie Did
What people ask Google about What Katie Did.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is What Katie Did legit or a scam?
According to Gravity by Benchr, What Katie Did is a brand based in Pangbourne, United Kingdom: its website has existed since July 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 212,345 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What Katie Did reviews
Customers rate What Katie Did 4.7 out of 5 on Trustpilot over 188 reviews, 88 of them in the last twelve months: 88% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is What Katie Did?
What Katie Did is a vintage lingerie design house specializing in authentic reproduction lingerie and fashion inspired by the 1940s and 1950s, including bullet bras, corsets, stockings, and dresses. Gravity by Benchr classifies it under Clothing, with Lingerie making up 81% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
What Katie Did prices: how much is it?
What Katie Did's best seller, Black Seamed Stockings H2044, sells £14.00 on whatkatiedid.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check whatkatiedid.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
What Katie Did promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: What Katie Did advertises on Facebook and Instagram and on Google, where its offers often run. Check whatkatiedid.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy What Katie Did?
What Katie Did sells on its own website, whatkatiedid.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind What Katie Did?
Gravity by Benchr records a company based in Pangbourne, United Kingdom, founded in 1999 according to LinkedIn, on a domain registered in 1999, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is What Katie Did growing?
Not at the moment. Gravity by Benchr estimates about 63,100 visits to whatkatiedid.com in September 2026, up 2% in a month and down 6% over three months. What Katie Did ranks #2,304 of 97,158 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does What Katie Did use?
Gravity by Benchr identifies whatkatiedid.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is What Katie Did's ad budget?
Gravity by Benchr does not publish a spend figure for What Katie Did on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, What Katie Did ranks #2,304 of 97,158 by estimated traffic. Its closest competitors on the same market are Dora Larsen, Lemonade Dolls, Heist, Bluebella, Empress Mimi. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with What Katie Did.