Brand page · Beds & Accessories · Italy
Dorelan: 924K visits a month, 165 active Meta ads.
Dorelan — Dorelan is an Italian company that produces and sells sleep products including mattresses, pillows, bed bases, and accessories, focusing on quality and technological innovation for better sleep and wellbeing. In September 2026 dorelan.com drew an estimated 924K visits, up 541% on the month before. It ranks #1 of 81 Beds & Accessories brands in Italy and holds a 4.2 Trustpilot rating over 7,809 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Dorelan is an Italian company that produces and sells sleep products including mattresses, pillows, bed bases, and accessories, focusing on quality and technological innovation for better sleep and wellbeing.
01 · Traffic
How much traffic Dorelan gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Dorelan drew an estimated 924K visits in September 2026, up 541% on the month before and up 17% over three months.
- Worldwide#15,405of 4.5M sites · Top 1%
- In Italy#412of 138K sites · Top 1%
- Beds & Accessories, worldwide#37of 14,534 brands · Top 1%
- Beds & Accessories, Italy#1of 81 brands · Top 5%
924K
estimated visits in September
1 mo ▲ +540.6%4 mo ▲ +16.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Dorelan.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Dorelan holds 4.2 out of 5 on Trustpilot over 7,809 reviews, 2,903 of them in the last twelve months: 68% of customers give five stars and 12% one star. That volume places Dorelan in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, Dorelan scores 3.9 over 16 reviews.
Mattress Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Dorelan sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Dorelan sells on Shopify, 58% of its catalogue in stock. The best seller is GUANCIALE RE:EVOLUTION, at €84.00, followed by GUANCIALE RE:ACTIVE and GUANCIALE RE:GENERATION.
#1GUANCIALE RE:EVOLUTIONDorelan€84.00In stock
#2GUANCIALE RE:ACTIVEDorelan€127.00In stock
#3GUANCIALE RE:GENERATIONDorelan€127.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Dorelan in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 10% of the catalogue
- In stock
- 58%
- Upper price quartile
- US$1,581.78
- Currency
- EUR
04 · Ads
What Dorelan is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Dorelan runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since November 2024 (image, text, video).
Scopri i Letti ContenitoreDorelan8 Oct 2026video
Scopri la Signature CollectionDorelan7 Oct 2026image
Scopri la Signature CollectionDorelan7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026double soxverified
Text ad20 Oct 2026B&T S.p.A.verified
Video ad20 Oct 2026B&T S.p.A.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Dorelan.
The creators who tag @dorelan on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dorelan on Instagram, led by Jiyeon "Fire Fist" Kim 김지연 (22.3K followers, 4.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJiyeon "Fire Fist" Kim 김지연@champyoni · 🇰🇷 KR | Fitness sport bodybuilding Creator | 22.3K | 4.9% | 1 | Tagged @dorelan |
06 · Competitors according to Gravity
Who Dorelan competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Dorelan among Beds & Accessories brands in Italy. The closest is Dormeo, then SAMPUR, sleepworld.be, leroidumatelas.fr, ProSpánek SE, lematelas.fr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Dormeodormeo.hu | |||||||
| SAMPURsampur.com | |||||||
| sleepworld.besleepworld.be | |||||||
| leroidumatelas.frleroidumatelas.fr | |||||||
| ProSpánek SEprospanek.cz | |||||||
| lematelas.frlematelas.fr |
07 · Company
The company behind Dorelan.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Dorelan is a company based in Forlì, Italy, founded in 1968 according to LinkedIn, on a domain registered in October 2002. It employs about 289 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy · Forlì
- Founded
- 1968, per LinkedIn
- Domain registered
- 28 Oct 2002
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 289 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- dorelan.com · Shopify · EUR
- Catalogue
- 96 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Dorelan
What people ask Google about Dorelan.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Dorelan legit?
According to Gravity by Benchr, Dorelan is a brand based in Forlì, Italy: its website has existed since October 2002, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 289 people on LinkedIn, it has 75,110 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Dorelan reviews: is it worth it?
Customers rate Dorelan 4.2 out of 5 on Trustpilot over 7,809 reviews, 2,903 of them in the last twelve months: 68% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Dorelan scores 3.9 over 16 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Dorelan?
Dorelan is an Italian company that produces and sells sleep products including mattresses, pillows, bed bases, and accessories, focusing on quality and technological innovation for better sleep and wellbeing. Gravity by Benchr classifies it under Beds & Accessories, with Beds & Accessories making up 31% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Dorelan expensive?
Dorelan's best seller, GUANCIALE RE:EVOLUTION, sells €84.00 on dorelan.com. 58% of the catalogue is in stock. Gravity does not track prices daily: check dorelan.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Dorelan have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Dorelan advertises on Facebook and Instagram and on Google, where its offers often run. Check dorelan.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Dorelan?
Dorelan sells on its own website, dorelan.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Dorelan?
Gravity by Benchr records a company based in Forlì, Italy, founded in 1968 according to LinkedIn, on a domain registered in 2002, with 289 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Dorelan growing?
Yes. Gravity by Benchr estimates about 923,500 visits to dorelan.com in September 2026, up 541% in a month and up 17% over three months. Dorelan ranks #1 of 81 Beds & Accessories brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Dorelan use?
Gravity by Benchr identifies dorelan.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2024. Source: Gravity by Benchr platform and advertising records.
How much does Dorelan spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Dorelan on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beds & Accessories brands in Italy?
Among Beds & Accessories brands in Italy in the Gravity by Benchr index, Dorelan ranks #1 of 81 by estimated traffic. Its closest competitors on the same market are Dormeo, SAMPUR, sleepworld.be, leroidumatelas.fr, ProSpánek SE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dorelan.