Brand page · Beds & Accessories · Belgium
Sleepworld: 119K visits a month, 114 active Meta ads.
Sleepworld — Sleepworld is a Belgian retailer specializing in sleep products including boxsprings, mattresses, pillows, and bedding items. In September 2026 sleepworld.be drew an estimated 119K visits, down 14% on the month before. It ranks #1 of 28 Beds & Accessories brands in Belgium and holds a 4.8 Trustpilot rating over 19,510 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Sleepworld is a Belgian retailer specializing in sleep products including boxsprings, mattresses, pillows, and bedding items.
01 · Traffic
How much traffic Sleepworld gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sleepworld drew an estimated 119K visits in September 2026, down 14% on the month before and up 60% over three months.
- Worldwide#81,163of 4.5M sites · Top 5%
- In Belgium#398of 36.5K sites · Top 5%
- Beds & Accessories, worldwide#285of 14,534 brands · Top 5%
- Beds & Accessories, Belgium#1of 28 brands · Top 5%
119K
estimated visits in September
1 mo ▼ −14.4%4 mo ▲ +59.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sleepworld.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sleepworld holds 4.8 out of 5 on Trustpilot over 19,510 reviews, 2,245 of them in the last twelve months: 80% of customers give five stars and 1% one star. That volume places Sleepworld in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %. On Google, Sleepworld scores 5.0 over 36 reviews.
Bedding Store Bedroom Furniture Store Bed Shop Mattress Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sleepworld sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sleepworld's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Sleepworld in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Sleepworld is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sleepworld runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
2-in-1 ligcomfortSleepworld7 Oct 2026image
Hotelbox + accessoiresSleepworld7 Oct 2026image
Voor een betere nachtrustSleepworld6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Slaapadvies BVBAverified
Text ad21 Oct 2026Slaapadvies BVBAverified
Text ad21 Oct 2026Slaapadvies BVBAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sleepworld.
The creators who tag @sleepworld_be on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Sleepworld competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sleepworld among Beds & Accessories brands in Belgium. The closest is beterbed.nl, then SAMPUR, Dormeo, Drømmeland, lematelas.fr, swisssense.nl.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| beterbed.nlbeterbed.nl | |||||||
| SAMPURsampur.com | |||||||
| Dormeodormeo.ro | |||||||
| Drømmelanddroemmeland.dk | |||||||
| lematelas.frlematelas.fr | |||||||
| swisssense.nlswisssense.nl |
07 · Company
The company behind Sleepworld.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sleepworld is a company based in Belgium, founded in 2007 according to LinkedIn. It employs about 46 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇧🇪 Belgium
- Founded
- 2007, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 46 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sleepworld.be
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sleepworld
What people ask Google about Sleepworld.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sleepworld legit or a scam?
According to Gravity by Benchr, Sleepworld is a brand based in Belgium: its Trustpilot profile is claimed by the brand, it employs 46 people on LinkedIn, it has 3,957 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Sleepworld?
Customers rate Sleepworld 4.8 out of 5 on Trustpilot over 19,510 reviews, 2,245 of them in the last twelve months: 80% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Sleepworld scores 5.0 over 36 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Sleepworld?
Sleepworld is a Belgian retailer specializing in sleep products including boxsprings, mattresses, pillows, and bedding items. Gravity by Benchr classifies it under Beds & Accessories. Source: Gravity by Benchr product classification.
Is there a Sleepworld discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sleepworld advertises on Facebook and Instagram and on Google, where its offers often run. Check sleepworld.be for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Sleepworld?
Gravity by Benchr records a company based in Belgium, founded in 2007 according to LinkedIn, with 46 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Sleepworld doing well?
Yes. Gravity by Benchr estimates about 118,800 visits to sleepworld.be in September 2026, down 14% in a month and up 60% over three months. Sleepworld ranks #1 of 28 Beds & Accessories brands in Belgium in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Sleepworld's ad budget?
Gravity by Benchr does not publish a spend figure for Sleepworld on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beds & Accessories brands in Belgium?
Among Beds & Accessories brands in Belgium in the Gravity by Benchr index, Sleepworld ranks #1 of 28 by estimated traffic. Its closest competitors on the same market are beterbed.nl, SAMPUR, Dormeo, Drømmeland, lematelas.fr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sleepworld.