Brand page · Linens & Bedding · United States
Dormify traffic, ads & competitors 83.3k visits a month, 35 active Meta ads, Gravity score 488.
Dormify — Dormify designs and curates stylish, space-saving solutions for small-space living, offering quality bedding, functional furniture and stylish decor for dorm rooms. In September 2026 dormify.com drew an estimated 83.3k visits, down 59% on the month before. It ranks #135 of 5,362 Linens & Bedding brands in the United States and holds a 1.7 Trustpilot rating over 18 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 193 peers: Linens & Bedding brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Dormify designs and curates stylish, space-saving solutions for small-space living, offering quality bedding, functional furniture and stylish decor for dorm rooms.
01 · Traffic
Dormify website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Dormify drew an estimated 83.3k visits in September 2026, down 59% on the month before and down 4% over three months.
- Worldwide#109,739of 4.5m sites · Top 5%
- In United States#35,823of 1.2m sites · Top 5%
- Linens & Bedding, worldwide#538of 24,680 brands · Top 5%
- Linens & Bedding, United States#135of 5,362 brands · Top 5%
83.3k
estimated visits in September
1 mo ▼ −59.1%4 mo ▼ −3.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Dormify reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Dormify holds 1.7 out of 5 on Trustpilot over 18 reviews: 0% of customers give five stars and 89% one star. That volume places Dormify in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Bedroom Furniture Store Furniture Manufacturer Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Dormify best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Dormify's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Dormify in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Dormify ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Dormify runs Meta ads on Facebook, Instagram, Messenger, and has advertised on Google since April 2026 (image, text, video).
MVP(TM) 2-Drawer Storage CartDormify5 Oct 2026image
Your Space, Dormified.Dormify1 Oct 2026video
Your Space, Dormified.Dormify29 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Williams-Sonoma, Inc.verified
Text ad21 Oct 2026Williams-Sonoma, Inc.verified
Text ad21 Oct 2026Williams-Sonoma, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Dormify influencers
The creators who tag @dormify on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dormify on Instagram, led by Alexandra Wilkis Wilson (17.2k followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAlexandra Wilkis Wilson@awilkiswilson · 🇺🇸 US | Parenting family Creator | 17.2k | 1.1% | 1 | Tagged @dormify |
06 · Competitors according to Gravity
Dormify competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Dormify among Linens & Bedding brands in the United States. The closest is Princess Interiør, then EMI, Sklep Room99, JYSK, homescapesonline.com, HIMLA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Princess Interiørprincessbutikken.no | |||||||
| EMIemi.sk | |||||||
| Sklep Room99room99.pl | |||||||
| JYSKjysk.com | |||||||
| homescapesonline.comhomescapesonline.com | |||||||
| HIMLAhimla.com |
07 · Company
Who is behind Dormify?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Dormify is a company based in United States, on a domain registered in July 2009. It employs about 31 people.
- Entity country
- 🇺🇸 United States
- Domain registered
- 13 Jul 2009
- Status
- Operating
- Employees
- 31 on LinkedIn
- Own store
- dormify.com · Shopify
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Dormify
What people ask Google about Dormify.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Dormify legit or a scam?
According to Gravity by Benchr, Dormify is a brand based in the United States: its website has existed since July 2009, it sells on a Shopify store, it employs 31 people on LinkedIn, it has 270,653 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Dormify reviews: is it worth it?
Customers rate Dormify 1.7 out of 5 on Trustpilot over 18 reviews: 0% give five stars, 89% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Dormify?
Dormify designs and curates stylish, space-saving solutions for small-space living, offering quality bedding, functional furniture and stylish decor for dorm rooms. Gravity by Benchr classifies it under Linens & Bedding. Source: Gravity by Benchr product classification.
Does Dormify have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Dormify advertises on Facebook and Instagram and on Google, where its offers often run. Check dormify.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Dormify?
Dormify sells on its own website, dormify.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Dormify?
Gravity by Benchr records a company based in United States, whose domain was registered in 2009, with 31 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Dormify growing?
Not at the moment. Gravity by Benchr estimates about 83,300 visits to dormify.com in September 2026, down 59% in a month and down 4% over three months. Dormify ranks #135 of 5,362 Linens & Bedding brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Dormify use?
Gravity by Benchr identifies dormify.com as a Shopify store (standard plan, not Shopify Plus). It advertises through Meta and on Google since April 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Dormify's ad budget?
Gravity by Benchr does not publish a spend figure for Dormify on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in the United States?
Among Linens & Bedding brands in the United States in the Gravity by Benchr index, Dormify ranks #135 of 5,362 by estimated traffic. Its closest competitors on the same market are Princess Interiør, EMI, Sklep Room99, JYSK and homescapesonline.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dormify.