Brand page · Food Items · United Kingdom
DoughGirl: 201k visits a month, 102 active Meta ads, Gravity score 503.
DoughGirl — DoughGirl is a bakery that specializes in handmade, gourmet cookies, cookie pies, and indulgent desserts. They create thick, gooey, and utterly irresistible sweet treats using premium ingredients. In September 2026 doughgirl.co.uk drew an estimated 201k visits, down 6% on the month before. It ranks #50 of 5,144 Food Items brands in United Kingdom and holds a 4.2 Trustpilot rating over 1,504 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 80 peers: Food Items brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
DoughGirl is a bakery that specializes in handmade, gourmet cookies, cookie pies, and indulgent desserts. They create thick, gooey, and utterly irresistible sweet treats using premium ingredients.
01 · Traffic
How much traffic DoughGirl gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
DoughGirl drew an estimated 201k visits in September 2026, down 6% on the month before and up 10% over three months.
- Worldwide#52,203of 4.5m sites · Top 5%
- In United Kingdom#2,644of 192k sites · Top 5%
- Food Items, worldwide#1,233of 260,714 brands · Top 1%
- Food Items, United Kingdom#50of 5,144 brands · Top 1%
201k
estimated visits in September
1 mo ▼ −5.5%4 mo ▲ +9.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about DoughGirl.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
DoughGirl holds 4.2 out of 5 on Trustpilot over 1,504 reviews, 1,432 of them in the last twelve months: 68% of customers give five stars and 14% one star. That volume places DoughGirl in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Bakery
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What DoughGirl sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
DoughGirl sells on Shopify, 87% of its catalogue in stock. The best seller is Cookie Pie Slice with Kinder Bueno White, at £4.75, followed by Cookie Pie Slice with Biscoff and Cookie Pie Slice with Milkybar.
#1Cookie Pie Slice with Kinder Bueno WhiteDoughGirl£4.75In stock
#3Cookie Pie Slice with BiscoffDoughGirl£4.75In stock
Cookie Pie Slice with MilkybarDoughGirl£4.75In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places DoughGirl in its comparison group.
- Average rating
- 4.94 / 5
- Rated products
- 95% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$26.46
- Currency
- GBP
04 · Ads
What DoughGirl is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
DoughGirl runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2025 (image, text, video).
Cookie Pie SlicesDoughGirl6 Oct 2026video
Halloween CookiesDoughGirl3 Oct 2026image
Cookie Cravings Sorted 🍪DoughGirl2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026The Chuckling Cheese Companyverified
Text ad20 Oct 2026The Chuckling Cheese Companyverified
Text ad20 Oct 2026The Chuckling Cheese Companyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about DoughGirl.
The creators who tag @doughgirluk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @doughgirluk on Instagram, led by TikTok Shop UK (38.3k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTikTok Shop UK@tiktokshop_uk · 🇬🇧 GB | Fashion style luxury Creator | 38.3k | 0.2% | 1 | Tagged @doughgirluk |
06 · Competitors according to Gravity
Who DoughGirl competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for DoughGirl among Food Items brands in United Kingdom. The closest is David's Cookies, then Crumbl Cookies, Crave Cookies, BROOKI, Tiff's Treats Cookie Delivery, Levain Bakery.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| David's Cookiesdavidscookies.com | |||||||
| Crumbl Cookiescrumbl.com | |||||||
| Crave Cookiescravecookies.com | |||||||
| BROOKIbrookibakehouse.com | |||||||
| Tiff's Treats Cookie Deliverycookiedelivery.com | |||||||
| Levain Bakerylevainbakery.com |
07 · Company
The company behind DoughGirl.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
DoughGirl is a company based in United Kingdom, founded in 2025 according to LinkedIn, on a domain registered in February 2025. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 2025, per LinkedIn
- Domain registered
- 7 Feb 2025
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- doughgirl.co.uk · Shopify · GBP
- Catalogue
- 19 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about DoughGirl
What people ask Google about DoughGirl.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is DoughGirl legit or a scam?
According to Gravity by Benchr, DoughGirl is a brand based in United Kingdom: its website has existed since February 2025, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 15,152 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about DoughGirl?
Customers rate DoughGirl 4.2 out of 5 on Trustpilot over 1,504 reviews, 1,432 of them in the last twelve months: 68% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is DoughGirl?
DoughGirl is a bakery that specializes in handmade, gourmet cookies, cookie pies, and indulgent desserts. They create thick, gooey, and utterly irresistible sweet treats using premium ingredients. Gravity by Benchr classifies it under Food Items, with Bakery making up 98% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is DoughGirl expensive?
DoughGirl's best seller, Cookie Pie Slice with Kinder Bueno White, sells £4.75 on doughgirl.co.uk. 87% of the catalogue is in stock. Gravity does not track prices daily: check doughgirl.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a DoughGirl discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: DoughGirl advertises on Facebook and Instagram and on Google, where its offers often run. Check doughgirl.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy DoughGirl?
DoughGirl sells on its own website, doughgirl.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns DoughGirl?
Gravity by Benchr records a company based in United Kingdom, founded in 2025 according to LinkedIn, on a domain registered in 2025, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is DoughGirl doing well?
Yes. Gravity by Benchr estimates about 201,100 visits to doughgirl.co.uk in September 2026, down 6% in a month and up 10% over three months. DoughGirl ranks #50 of 5,144 Food Items brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does DoughGirl use?
Gravity by Benchr identifies doughgirl.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does DoughGirl spend on Meta ads?
Gravity by Benchr does not publish a spend figure for DoughGirl on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in United Kingdom?
Among Food Items brands in United Kingdom in the Gravity by Benchr index, DoughGirl ranks #50 of 5,144 by estimated traffic. Its closest competitors on the same market are David's Cookies, Crumbl Cookies, Crave Cookies, BROOKI and Tiff's Treats Cookie Delivery. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with DoughGirl.