Brand page · Personal Care · Belgium
Douglas: 501k visits a month, 37 active Meta ads, Gravity score 677.
Douglas — Douglas is a leading international perfume and cosmetics retail chain with stores across Europe, offering premium beauty products including perfume, makeup, skincare, hair care, and lifestyle items. In September 2026 douglas.be drew an estimated 501k visits, down 4% on the month before. It ranks #4 of 609 Personal Care brands in Belgium and holds a 3.4 Trustpilot rating over 778 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 11 peers: Personal Care brands in Belgium with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Douglas is a leading international perfume and cosmetics retail chain with stores across Europe, offering premium beauty products including perfume, makeup, skincare, hair care, and lifestyle items.
01 · Traffic
How much traffic Douglas gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Douglas drew an estimated 501k visits in September 2026, down 4% on the month before and up 2% over three months.
- Worldwide#24,807of 4.5m sites · Top 1%
- In Belgium#113of 36.5k sites · Top 1%
- Personal Care, worldwide#939of 215,119 brands · Top 1%
- Personal Care, Belgium#4of 609 brands · Top 1%
501k
estimated visits in September
1 mo ▼ −3.9%4 mo ▲ +2.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Douglas.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Douglas holds 3.4 out of 5 on Trustpilot over 778 reviews, 215 of them in the last twelve months: 51% of customers give five stars and 37% one star. That volume places Douglas in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Douglas sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Douglas's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Douglas in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Douglas is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Douglas runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since July 2025 (text, video).
Laat je opnieuw verrassen door beauty. ❤️Parfumerie Douglas België8 Oct 2026image
Laat je opnieuw verrassen door beauty. ❤️Parfumerie Douglas België5 Oct 2026image
Beauty, zoals jij die voelt. ❤️Parfumerie Douglas België2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Douglas Cosmetics Belgiumverified
Text ad21 Oct 2026Douglas Cosmetics Belgiumverified
Text ad21 Oct 2026Douglas Cosmetics Belgiumverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Douglas.
The creators who tag @douglas_belgium on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @douglas_belgium on Instagram, led by Raja ✨ (11.6k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRaja ✨@love_for_perfume · 🇫🇷 FR | Beauty cosmetics skincare Creator | 11.6k | 0.3% | 2 | Tagged @douglas_belgium |
06 · Competitors according to Gravity
Who Douglas competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Douglas among Personal Care brands in Belgium. The closest is parfumdo.com, then makeup.fr, COSMA PARFUMERIES, notino.ie, Parfumdreams, allbeauty.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| parfumdo.comparfumdo.com | |||||||
| makeup.frmakeup.fr | |||||||
| COSMA PARFUMERIEScosma-parfumeries.com | |||||||
| notino.ienotino.ie | |||||||
| Parfumdreamsparfumdreams.ch | |||||||
| allbeautyallbeauty.com |
07 · Company
The company behind Douglas.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Douglas is a company based in Belgium. It employs about 17 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇧🇪 Belgium
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 17 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- douglas.be
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Douglas
What people ask Google about Douglas.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Douglas legit?
According to Gravity by Benchr, Douglas is a brand based in Belgium: its Trustpilot profile is claimed by the brand, it employs 17 people on LinkedIn, it has 50,826 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Douglas?
Customers rate Douglas 3.4 out of 5 on Trustpilot over 778 reviews, 215 of them in the last twelve months: 51% give five stars, 37% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Douglas known for?
Douglas is a leading international perfume and cosmetics retail chain with stores across Europe, offering premium beauty products including perfume, makeup, skincare, hair care, and lifestyle items. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Douglas discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Douglas advertises on Facebook and Instagram and on Google, where its offers often run. Check douglas.be for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Douglas?
Gravity by Benchr records a company based in Belgium, with 17 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Douglas doing well?
Yes. Gravity by Benchr estimates about 500,800 visits to douglas.be in September 2026, down 4% in a month and up 2% over three months. Douglas ranks #4 of 609 Personal Care brands in Belgium in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Douglas' ad budget?
Gravity by Benchr does not publish a spend figure for Douglas on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Belgium?
Among Personal Care brands in Belgium in the Gravity by Benchr index, Douglas ranks #4 of 609 by estimated traffic. Its closest competitors on the same market are parfumdo.com, makeup.fr, COSMA PARFUMERIES, notino.ie and Parfumdreams. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Douglas.