Brand page · Plumbing · United Kingdom
Doulton Water Filters: 103k visits a month, 46 active Meta ads, Gravity score 660.
Doulton Water Filters — Doulton Water Filters Limited is a company that manufactures ceramic water filter systems, including British Berkefeld, and sells them worldwide. In September 2026 doulton.com drew an estimated 103k visits, up 10% on the month before. It ranks #17 of 820 Plumbing brands in United Kingdom and holds a 4.6 Trustpilot rating over 1,555 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 18 peers: Plumbing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Doulton Water Filters Limited is a company that manufactures ceramic water filter systems, including British Berkefeld, and sells them worldwide.
01 · Traffic
How much traffic Doulton Water Filters gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Doulton Water Filters drew an estimated 103k visits in September 2026, up 10% on the month before.
- Worldwide#91,718of 4.5m sites · Top 5%
- In United Kingdom#4,778of 192k sites · Top 5%
- Plumbing, worldwide#364of 39,496 brands · Top 1%
- Plumbing, United Kingdom#17of 820 brands · Top 5%
103k
estimated visits in September
1 mo ▲ +10.3%4 mo ▲ +0.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Doulton Water Filters.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Doulton Water Filters holds 4.6 out of 5 on Trustpilot over 1,555 reviews, 1,247 of them in the last twelve months: 84% of customers give five stars and 6% one star. That volume places Doulton Water Filters in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Doulton Water Filters scores 4.1 over 42 reviews.
Drinking Water Fountain Water Filter Supplier Water Purification Company Appliance Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Doulton Water Filters sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Doulton Water Filters sells on Shopify, 100% of its catalogue in stock. The best seller is British Berkefeld® Ultra Sterasyl® (8674), at £23.95–£86.95, followed by British Berkefeld® Stainless Steel Gravity System + Ultra Sterasyl Ceramic Filters and British Berkefeld® Stainless Steel Gravity Tap.
#1British Berkefeld® Ultra Sterasyl® (8674)Doulton Water Filters£23.95–£86.95In stock
#2British Berkefeld® Stainless Steel Gravity System + Ultra Sterasyl Ceramic FiltersDoulton Water Filters£124.95–£219.95In stock
#3British Berkefeld® Stainless Steel Gravity TapDoulton Water Filters£25.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Doulton Water Filters in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 50% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$165.38
- Currency
- GBP
04 · Ads
What Doulton Water Filters is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Doulton Water Filters runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2024 (image, text, video).
Doulton Water FiltersDoulton Water Filters7 Oct 2026image
Better Tasting Water Starts Here 💧Doulton Water Filters7 Oct 2026image
Better Tasting Water Starts Here 💧Doulton Water Filters7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Fairey Industrial Ceramics Limitedverified
Text ad21 Oct 2026Fairey Industrial Ceramics Limitedverified
Text ad21 Oct 2026Fairey Industrial Ceramics Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Doulton Water Filters.
The creators who tag @doultonwater on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @doultonwater on Instagram, led by Becky (17.5k followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBecky@beckybarnesblog · 🇬🇧 GB | Fashion style luxury Creator | 17.5k | 1.0% | 1 | Tagged @doultonwater |
06 · Competitors according to Gravity
Who Doulton Water Filters competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Doulton Water Filters among Plumbing brands in United Kingdom. The closest is Phoenix Gravity Water Filters France, then Phoenix Gravity Water Filters, Culligan Harvey, Monarch Water, Water Softener Salt Online, Hommix UK.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Phoenix Gravity Water Filters Francephoenixwaterfilters.fr | |||||||
| Phoenix Gravity Water Filtersphoenixwaterfilters.co.uk | |||||||
| Culligan Harveyshop.harvey.co.uk | |||||||
| Monarch Watermonarchwatershop.co.uk | |||||||
| Water Softener Salt Onlinewatersoftener-salt.co.uk | |||||||
| Hommix UKhommix.co.uk |
07 · Company
The company behind Doulton Water Filters.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Doulton Water Filters is a company based in Newcastle-under-Lyme, United Kingdom, founded in 1826 according to LinkedIn, on a domain registered in February 1996. It employs about 68 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Newcastle-under-Lyme
- Founded
- 1826, per LinkedIn
- Domain registered
- 22 Feb 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 68 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- doulton.com · Shopify · GBP
- Catalogue
- 24 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Doulton Water Filters
What people ask Google about Doulton Water Filters.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Doulton Water Filters legit?
According to Gravity by Benchr, Doulton Water Filters is a brand based in Newcastle-under-Lyme, United Kingdom: its website has existed since February 1996, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 68 people on LinkedIn, it has 5,250 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Doulton Water Filters reviews
Customers rate Doulton Water Filters 4.6 out of 5 on Trustpilot over 1,555 reviews, 1,247 of them in the last twelve months: 84% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. On Google, Doulton Water Filters scores 4.1 over 42 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Doulton Water Filters?
Doulton Water Filters Limited is a company that manufactures ceramic water filter systems, including British Berkefeld, and sells them worldwide. Gravity by Benchr classifies it under Plumbing, with Water Dispensing & Filtration making up 59% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Doulton Water Filters prices: how much is it?
Doulton Water Filters' best seller, British Berkefeld® Ultra Sterasyl® (8674), sells from £23.95 to £86.95 on doulton.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check doulton.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Doulton Water Filters have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Doulton Water Filters advertises on Facebook and Instagram and on Google, where its offers often run. Check doulton.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Doulton Water Filters?
Doulton Water Filters sells on its own website, doulton.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Doulton Water Filters?
Gravity by Benchr records a company based in Newcastle-under-Lyme, United Kingdom, founded in 1826 according to LinkedIn, on a domain registered in 1996, with 68 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Doulton Water Filters doing well?
Yes. Gravity by Benchr estimates about 102,700 visits to doulton.com in September 2026, up 10% in a month and up 0% over three months. Doulton Water Filters ranks #17 of 820 Plumbing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Doulton Water Filters use?
Gravity by Benchr identifies doulton.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Doulton Water Filters' ad budget?
Gravity by Benchr does not publish a spend figure for Doulton Water Filters on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Plumbing brands in United Kingdom?
Among Plumbing brands in United Kingdom in the Gravity by Benchr index, Doulton Water Filters ranks #17 of 820 by estimated traffic. Its closest competitors on the same market are Phoenix Gravity Water Filters France, Phoenix Gravity Water Filters, Culligan Harvey, Monarch Water and Water Softener Salt Online. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Doulton Water Filters.