Brand page · Clothing Accessories · United Kingdom
Drakes traffic, ads & competitors 549k visits a month, 110 active Meta ads, Gravity score 677.
Drakes — Drake's is a British menswear brand that creates classic shirts, ties and accessories with a focus on craftsmanship and enduring style. In September 2026 drakes.com drew an estimated 549k visits, up 11% on the month before. It ranks #47 of 34,142 Clothing Accessories brands in the United Kingdom and holds a 3.8 Trustpilot rating over 356 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 94 peers: Clothing Accessories brands in the United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Drake's is a British menswear brand that creates classic shirts, ties and accessories with a focus on craftsmanship and enduring style.
01 · Traffic
Drakes website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Drakes drew an estimated 549k visits in September 2026, up 11% on the month before and up 16% over three months.
- Worldwide#23,089of 4.5m sites · Top 1%
- In United States#7,583of 1.2m sites · Top 1%
- Clothing Accessories, worldwide#120of 85,207 brands · Top 1%
- Clothing Accessories, United States#47of 34,142 brands · Top 1%
549k
estimated visits in September
1 mo ▲ +11.2%4 mo ▲ +15.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Drakes reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Drakes holds 3.8 out of 5 on Trustpilot over 356 reviews, 41 of them in the last twelve months: 77% of customers give five stars and 13% one star. That volume places Drakes in the top 20% of the 270,321 Trustpilot pages in the Gravity index. On Google, Drakes scores 4.0 over 11 reviews.
Men's Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Drakes best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Drakes sells on Shopify, 61% of its catalogue in stock. The best seller is Bleach Wash 14.2oz Japanese Selvedge Denim Five-Pocket Jeans, at £325.00, followed by White Oxford Cotton Cloth Button-Down Shirt and Navy Herringbone Cotton Espadrilles.
#1Bleach Wash 14.2oz Japanese Selvedge Denim Five-Pocket JeansDrakes£325.00In stock
#2White Oxford Cotton Cloth Button-Down ShirtDrakes£225.00In stock
#3Navy Herringbone Cotton EspadrillesDrakes£75.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Drakes in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 12% of the catalogue
- In stock
- 61%
- Upper price quartile
- US$397.07
- Currency
- GBP
04 · Ads
Drakes ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Drakes runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since April 2023 (image, text, video).
The Autumn Collection: Part TwoDrake's7 Oct 2026video
Double-breasted, in corduroyDrake's7 Oct 2026image
A long weekend in ParisDrake's7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Carrington Hull Associates Limitedverified
Text ad20 Oct 2026Carrington Hull Associates Limitedverified
Video ad20 Oct 2026Carrington Hull Associates Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Drakes influencers
The creators who tag @drakesdiary on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @drakesdiary on Instagram, led by Itsuo Murakami (61k followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IItsuo Murakami@itsuoutfit · 🇯🇵 JP | Fashion style luxury Creator | 61k | 0.8% | 20 | Tagged @drakesdiary |
06 · Competitors according to Gravity
Drakes competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Drakes among Clothing Accessories brands in the United Kingdom. The closest is Dan John, then Todd Snyder, hackett.com, dunhill.com, fr.canali.com, Devred 1902.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Dan Johndanjohn.com | |||||||
| Todd Snydertoddsnyder.com | |||||||
| hackett.comhackett.com | |||||||
| dunhill.comdunhill.com | |||||||
| fr.canali.comfr.canali.com | |||||||
| Devred 1902devred.com |
07 · Company
Who is behind Drakes?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Drakes is a company based in London, United Kingdom, founded in 1977 according to LinkedIn, on a domain registered in September 1999. It employs about 123 people.
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 1977, per LinkedIn
- Domain registered
- 16 Sept 1999
- Status
- Operating
- Employees
- 123 on LinkedIn
- Own store
- drakes.com · Shopify · GBP
- Catalogue
- 226 collections
08 · What people ask about Drakes
What people ask Google about Drakes.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Drakes legit or a scam?
According to Gravity by Benchr, Drakes is a brand based in London, United Kingdom: its website has existed since September 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 123 people on LinkedIn, it has 412,263 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Drakes?
Customers rate Drakes 3.8 out of 5 on Trustpilot over 356 reviews, 41 of them in the last twelve months: 77% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. On Google, Drakes scores 4.0 over 11 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Drakes?
Drake's is a British menswear brand that creates classic shirts, ties and accessories with a focus on craftsmanship and enduring style. Gravity by Benchr classifies it under Clothing Accessories, with Clothing Accessories making up 30% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Drakes expensive?
Drakes' best seller, Bleach Wash 14.2oz Japanese Selvedge Denim Five-Pocket Jeans, sells £325.00 on drakes.com. 61% of the catalogue is in stock. Gravity does not track prices daily: check drakes.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Drakes have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Drakes advertises on Facebook and Instagram and on Google, where its offers often run. Check drakes.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Drakes?
Drakes sells on its own website, drakes.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Drakes?
Gravity by Benchr records a company based in London, United Kingdom, founded in 1977 according to LinkedIn, on a domain registered in 1999, with 123 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Drakes growing?
Yes. Gravity by Benchr estimates about 548,900 visits to drakes.com in September 2026, up 11% in a month and up 16% over three months. Drakes ranks #47 of 34,142 Clothing Accessories brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Drakes use?
Gravity by Benchr identifies drakes.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Drakes' ad budget?
Gravity by Benchr does not publish a spend figure for Drakes on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in the United Kingdom?
Among Clothing Accessories brands in the United Kingdom in the Gravity by Benchr index, Drakes ranks #47 of 34,142 by estimated traffic. Its closest competitors on the same market are Dan John, Todd Snyder, hackett.com, dunhill.com and fr.canali.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Drakes.