Brand page · Linens & Bedding · United Kingdom
Dreamland traffic, ads & competitors 66.3k visits a month, 6 active Meta ads, Gravity score 584.
Dreamland — DreamlandUK is a brand that sells warming blankets, electric bed warmers, heated throws, duvets, and mattress protectors for comfort and warmth. In September 2026 dreamlanduk.co.uk drew an estimated 66.3k visits, up 297% on the month before. It ranks #49 of 1,256 Linens & Bedding brands in the United Kingdom and holds a 4.1 Trustpilot rating over 979 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 66 peers: Linens & Bedding brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
DreamlandUK is a brand that sells warming blankets, electric bed warmers, heated throws, duvets, and mattress protectors for comfort and warmth.
01 · Traffic
Dreamland website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Dreamland drew an estimated 66.3k visits in September 2026, up 297% on the month before and up 180% over three months.
- Worldwide#133,505of 4.5m sites · Top 5%
- In United Kingdom#6,973of 192k sites · Top 5%
- Linens & Bedding, worldwide#656of 24,680 brands · Top 5%
- Linens & Bedding, United Kingdom#49of 1,256 brands · Top 5%
66.3k
estimated visits in September
1 mo ▲ +296.6%4 mo ▲ +180.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Dreamland reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Dreamland holds 4.1 out of 5 on Trustpilot over 979 reviews, 210 of them in the last twelve months: 57% of customers give five stars and 33% one star. That volume places Dreamland in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Dreamland best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Dreamland sells on Shopify, 99% of its catalogue in stock. The best seller is Hygge Days Luxury Faux Fur Warming Throw - Zebra Print, at £69.99, followed by Hygge Days Luxury Faux Fur Warming Throw - Alaskan Husky Print and Snuggle Up Electric Warming Throw - Grey.
#1Hygge Days Luxury Faux Fur Warming Throw - Zebra PrintDreamland£69.99In stock
#2Hygge Days Luxury Faux Fur Warming Throw - Alaskan Husky PrintDreamland£129.99In stock
#3Snuggle Up Electric Warming Throw - GreyDreamland£69.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Dreamland in its comparison group.
- Average rating
- 4.58 / 5
- Rated products
- 92% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$132.34
- Currency
- GBP
04 · Ads
Dreamland ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Dreamland runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since July 2023 (image, text, video).
Dreamland UKDreamland UK30 Sept 2026image
Dreamland UKDreamland UK22 Sept 2026image
Meet the Café CollectionDreamland UK21 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026TENACTA GROUP S.p.A.verified
Image ad20 Oct 2026TENACTA GROUP S.p.A.verified
Text ad19 Oct 2026TENACTA GROUP S.p.A.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Dreamland influencers
The creators who tag @dreamlanduk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dreamlanduk on Instagram, led by KIM SONAE 김소내 (146k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKIM SONAE 김소내@kimsonae · 🇯🇵 JP | Beauty cosmetics skincare Creator | 146k | 0.1% | 1 | Tagged @dreamlanduk |
06 · Competitors according to Gravity
Dreamland competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Dreamland among Linens & Bedding brands in the United Kingdom. The closest is Bedable, then Cosi Home, Jasper Conran, Luxurier, Diamond Bedding, Padded Pawpaw.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bedablebedable.com | |||||||
| Cosi Homecosihome.com | |||||||
| Jasper Conranjasperconran.com | |||||||
| Luxurierluxurier.co | |||||||
| Diamond Beddingdiamondbedding.co.uk | |||||||
| Padded Pawpawpaddedpawpaw.com |
07 · Company
Who is behind Dreamland?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Dreamland is a company based in MIDDLEWICH, United Kingdom, on a domain registered in July 2009.
- Entity country
- 🇬🇧 United Kingdom · MIDDLEWICH
- Domain registered
- 29 Jul 2009
- Status
- Operating
- Own store
- dreamlanduk.co.uk · Shopify · GBP
- Catalogue
- 28 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Dreamland
What people ask Google about Dreamland.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Dreamland legit?
According to Gravity by Benchr, Dreamland is a brand based in MIDDLEWICH, United Kingdom: its website has existed since July 2009, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 8,034 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Dreamland?
Customers rate Dreamland 4.1 out of 5 on Trustpilot over 979 reviews, 210 of them in the last twelve months: 57% give five stars, 33% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Dreamland?
DreamlandUK is a brand that sells warming blankets, electric bed warmers, heated throws, duvets, and mattress protectors for comfort and warmth. Gravity by Benchr classifies it under Linens & Bedding, with Bedding making up 71% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Dreamland prices: how much is it?
Dreamland's best seller, Hygge Days Luxury Faux Fur Warming Throw - Zebra Print, sells £69.99 on dreamlanduk.co.uk. 99% of the catalogue is in stock. Gravity does not track prices daily: check dreamlanduk.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Dreamland promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Dreamland advertises on Facebook and Instagram and on Google, where its offers often run. Check dreamlanduk.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Dreamland?
Dreamland sells on its own website, dreamlanduk.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Dreamland?
Gravity by Benchr records a company based in MIDDLEWICH, United Kingdom, whose domain was registered in 2009. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Dreamland growing?
Yes. Gravity by Benchr estimates about 66,300 visits to dreamlanduk.co.uk in September 2026, up 297% in a month and up 180% over three months. Dreamland ranks #49 of 1,256 Linens & Bedding brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Dreamland use?
Gravity by Benchr identifies dreamlanduk.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Dreamland's ad budget?
Gravity by Benchr does not publish a spend figure for Dreamland on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in the United Kingdom?
Among Linens & Bedding brands in the United Kingdom in the Gravity by Benchr index, Dreamland ranks #49 of 1,256 by estimated traffic. Its closest competitors on the same market are Bedable, Cosi Home, Jasper Conran, Luxurier and Diamond Bedding. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dreamland.