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- DriftElement
Brand page · Jewelry · Germany
DriftElement traffic, ads & competitors 67.1k visits a month, 100 active Meta ads, Gravity score 647.
DriftElement — DriftElement is a German brand that creates premium watches with authentic wheel rim design inspired by motorsport. In September 2026 driftelement.com drew an estimated 67.1k visits, up 109% on the month before. It ranks #58 of 2,456 Jewelry brands in Germany and holds a 4.3 Trustpilot rating over 585 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 88 peers: Jewelry brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
DriftElement is a German brand that creates premium watches with authentic wheel rim design inspired by motorsport.
01 · Traffic
DriftElement website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
DriftElement drew an estimated 67.1k visits in September 2026, up 109% on the month before and up 139% over three months.
- Worldwide#132,159of 4.5m sites · Top 5%
- In Germany#6,013of 184k sites · Top 5%
- Jewelry, worldwide#2,956of 132,285 brands · Top 5%
- Jewelry, Germany#58of 2,456 brands · Top 5%
67.1k
estimated visits in September
1 mo ▲ +109.1%4 mo ▲ +138.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
DriftElement reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
DriftElement holds 4.3 out of 5 on Trustpilot over 585 reviews, 38 of them in the last twelve months: 86% of customers give five stars and 6% one star. That volume places DriftElement in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Watch Store Watch Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
DriftElement best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
DriftElement sells on Shopify, 69% of its catalogue in stock. The best seller is motorsport rim, at €149.00, followed by Advent Calendar Mystery and DriftElement Gift Box.
#1motorsport rimDriftElement€149.00In stock
#2Advent Calendar MysteryDriftElement€199.00–€699.00In stock
#3DriftElement Gift BoxDriftElement€24.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places DriftElement in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 52% of the catalogue
- In stock
- 69%
- Upper price quartile
- US$222.89
- Currency
- EUR
04 · Ads
DriftElement ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
DriftElement runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since August 2025 (image, text, video).
Jetzt noch günstiger sichernDriftElement5 Oct 2026video
Jetzt noch günstiger sichernDriftElement5 Oct 2026video
Jetzt noch günstiger sichernDriftElement5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Schaubel & Peukert GmbHverified
Text ad20 Oct 2026Schaubel & Peukert GmbHverified
Text ad20 Oct 2026Schaubel & Peukert GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
DriftElement influencers
The creators who tag @driftelement on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @driftelement on Instagram, led by Max Schaubel (47k followers, 4.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMax Schaubel@maxschaubel · 🇩🇪 DE | Entrepreneurship startups Creator | 47k | 4.1% | 5 | Tagged @driftelement |
06 · Competitors according to Gravity
DriftElement competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for DriftElement among Jewelry brands in Germany. The closest is Holzwerk, then rauhwatches.com, YHWH, DUG Deutsche Uhrenmanufaktur Glashütte, KWIO, Elior.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Holzwerkholzwerk-uhren.de | |||||||
| rauhwatches.comrauhwatches.com | |||||||
| YHWHyhwh-timepieces.com | |||||||
| DUG Deutsche Uhrenmanufaktur Glashüttedug-glashuette.com | |||||||
| KWIOkwiokids.com | |||||||
| Elioreliorwatches.com |
07 · Company
Who is behind DriftElement?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
DriftElement is a company based in Landau in der Pfalz, Germany, founded in 2020 according to LinkedIn, on a domain registered in June 2020. It employs about 7 people.
- Entity country
- 🇩🇪 Germany · Landau in der Pfalz
- Founded
- 2020, per LinkedIn
- Domain registered
- 4 Jun 2020
- Status
- Operating
- Employees
- 7 on LinkedIn
- Own store
- driftelement.com · Shopify · EUR
- Catalogue
- 25 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about DriftElement
What people ask Google about DriftElement.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is DriftElement a legit company?
According to Gravity by Benchr, DriftElement is a brand based in Landau in der Pfalz, Germany: its website has existed since June 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 413,179 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
DriftElement reviews: is it worth it?
Customers rate DriftElement 4.3 out of 5 on Trustpilot over 585 reviews, 38 of them in the last twelve months: 86% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does DriftElement sell?
DriftElement is a German brand that creates premium watches with authentic wheel rim design inspired by motorsport. Gravity by Benchr classifies it under Jewelry, with Watches making up 18% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
DriftElement prices: how much is it?
DriftElement's best seller, motorsport rim, sells €149.00 on driftelement.com. 69% of the catalogue is in stock. Gravity does not track prices daily: check driftelement.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a DriftElement discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: DriftElement advertises on Facebook and Instagram and on Google, where its offers often run. Check driftelement.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy DriftElement?
DriftElement sells on its own website, driftelement.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind DriftElement?
Gravity by Benchr records a company based in Landau in der Pfalz, Germany, founded in 2020 according to LinkedIn, on a domain registered in 2020, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is DriftElement growing?
Yes. Gravity by Benchr estimates about 67,100 visits to driftelement.com in September 2026, up 109% in a month and up 139% over three months. DriftElement ranks #58 of 2,456 Jewelry brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does DriftElement use?
Gravity by Benchr identifies driftelement.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does DriftElement spend on Meta ads?
Gravity by Benchr does not publish a spend figure for DriftElement on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Germany?
Among Jewelry brands in Germany in the Gravity by Benchr index, DriftElement ranks #58 of 2,456 by estimated traffic. Its closest competitors on the same market are Holzwerk, rauhwatches.com, YHWH, DUG Deutsche Uhrenmanufaktur Glashütte and KWIO. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with DriftElement.