Brand page · Beverages · United States
Joe'y: 39.3k visits a month, 14 active Meta ads, Gravity score 625.
Joe'y — Joe'y is a premium coffee alternative brand that delivers smooth, long-lasting energy from 12 superfood ingredients without the jitters and crashes of traditional coffee. In September 2026 drinkjoey.com drew an estimated 39.3k visits, up 59% on the month before. It ranks #401 of 12,385 Beverages brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 389 peers: Beverages brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Joe'y is a premium coffee alternative brand that delivers smooth, long-lasting energy from 12 superfood ingredients without the jitters and crashes of traditional coffee.
01 · Traffic
How much traffic Joe'y gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Joe'y drew an estimated 39.3k visits in September 2026, up 59% on the month before and up 140% over three months.
- Worldwide#208,607of 4.5m sites · Top 5%
- In United States#66,021of 1.2m sites · Top 10%
- Beverages, worldwide#2,192of 97,069 brands · Top 5%
- Beverages, United States#401of 12,385 brands · Top 5%
39.3k
estimated visits in September
1 mo ▲ +59.0%4 mo ▲ +139.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Joe'y.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Joe'y holds 3.7 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Coffee Wholesaler Coffee Roasters Coffee Store Coffee Shop Coffee Machine Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Joe'y sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Joe'y sells on Shopify, 77% of its catalogue in stock. The best seller is Joe'y, at US$25.00, followed by Original Joe'y and Froth'y.
#1Joe'yJoe'yUS$25.00In stock
#2Original Joe'yJoe'yUS$9.99–US$60.00In stock
#3Froth'yJoe'yUS$18.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Joe'y in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 92% of the catalogue
- In stock
- 77%
- Upper price quartile
- US$48.00
- Currency
- USD
04 · Ads
What Joe'y is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Joe'y runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since February 2025 (image, text, video).
#1 Mushroom CoffeeJoe'y5 Oct 2026image
Your Coffee Alternative Just Got SweeterJoe'y5 Oct 2026image
Introducing Mocha Joe'yJoe'y3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Joe'y, LLCverified
Text ad20 Oct 2026Joe'y, LLCverified
Text ad20 Oct 2026Joe'y, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Joe'y.
The creators who tag @drinkjoey on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @drinkjoey on Instagram, led by Mallory Ennis (20.4k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMallory Ennis@mallory.ennis · 🇺🇸 US | Marketing sales branding Creator | 20.4k | 0.7% | 1 | Tagged @drinkjoey |
06 · Competitors according to Gravity
Who Joe'y competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Joe'y among Beverages brands in United States. The closest is Qitone, then Mizu Lab, PuriVibe, Saltivate, CURE, Clevr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Qitoneqitone.com | |||||||
| Mizu Labmizulabdrinks.com | |||||||
| PuriVibepurivibe.co | |||||||
| Saltivatesaltivate.com | |||||||
| CUREcurehydration.com | |||||||
| Clevrclevrblends.com |
07 · Company
The company behind Joe'y.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Joe'y is a company based in Sacramento, United States, founded in 2022 according to LinkedIn, on a domain registered in November 2021. It employs about 12 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Sacramento
- Founded
- 2022, per LinkedIn
- Domain registered
- 8 Nov 2021
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 12 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- drinkjoey.com · Shopify · USD
- Catalogue
- 3 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Joe'y
What people ask Google about Joe'y.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Joe'y a legit company?
According to Gravity by Benchr, Joe'y is a brand based in Sacramento, United States: its website has existed since November 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 12 people on LinkedIn, it has 12,100 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Joe'y sell?
Joe'y is a premium coffee alternative brand that delivers smooth, long-lasting energy from 12 superfood ingredients without the jitters and crashes of traditional coffee. Gravity by Benchr classifies it under Beverages, with Powdered Beverage Mixes making up 62% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Joe'y cost?
Joe'y's best seller, Joe'y, sells US$25.00 on drinkjoey.com. 77% of the catalogue is in stock. Gravity does not track prices daily: check drinkjoey.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Joe'y discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Joe'y advertises on Facebook and Instagram and on Google, where its offers often run. Check drinkjoey.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Joe'y?
Joe'y sells on its own website, drinkjoey.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Joe'y?
Gravity by Benchr records a company based in Sacramento, United States, founded in 2022 according to LinkedIn, on a domain registered in 2021, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Joe'y doing well?
Yes. Gravity by Benchr estimates about 39,300 visits to drinkjoey.com in September 2026, up 59% in a month and up 140% over three months. Joe'y ranks #401 of 12,385 Beverages brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Joe'y use?
Gravity by Benchr identifies drinkjoey.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Joe'y spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Joe'y on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beverages brands in United States?
Among Beverages brands in United States in the Gravity by Benchr index, Joe'y ranks #401 of 12,385 by estimated traffic. Its closest competitors on the same market are Qitone, Mizu Lab, PuriVibe, Saltivate and CURE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Joe'y.