Brand page · Linens & Bedding · Denmark
Drømmeland: 130K visits a month, 94 active Meta ads, Gravity score 516.
Drømmeland — Drømmeland is a Danish company that sells beds, mattresses, duvets, pillows and home textiles for the bedroom. In September 2026 droemmeland.dk drew an estimated 130K visits, down 20% on the month before. It ranks #5 of 170 Linens & Bedding brands in Denmark and holds a 4.5 Trustpilot rating over 5,262 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Linens & Bedding brands in Denmark with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Drømmeland is a Danish company that sells beds, mattresses, duvets, pillows and home textiles for the bedroom.
01 · Traffic
How much traffic Drømmeland gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Drømmeland drew an estimated 130K visits in September 2026, down 20% on the month before and up 25% over three months.
- Worldwide#74,989of 4.5M sites · Top 5%
- In Denmark#340of 21.4K sites · Top 5%
- Linens & Bedding, worldwide#343of 24,680 brands · Top 5%
- Linens & Bedding, Denmark#5of 170 brands · Top 5%
130K
estimated visits in September
1 mo ▼ −19.6%4 mo ▲ +25.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Drømmeland.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Drømmeland holds 4.5 out of 5 on Trustpilot over 5,262 reviews, 635 of them in the last twelve months: 72% of customers give five stars and 6% one star. That volume places Drømmeland in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Linens Store Bedroom Furniture Store Mattress Store Bedding Store Bed Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Drømmeland sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Drømmeland's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Drømmeland in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Drømmeland is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Drømmeland runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since September 2022 (image, text, video).
Spar op til 54% på MasterBed ☀️Drømmeland5 Oct 2026image
annonce @droemmeland Kan en topmadras virkelig gøre så stor en forskel? 👀 Det er jeg spændt på at finde ud af, for jeg har nemlig fået enDrømmeland4 Oct 2026video
Reklame droemmeland 🛌 Vores seng var virkelig gammel, og med to enkelte madrasser, så børnene lå i en revne, når de kom ind om natten😅 Nu haDrømmeland3 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Drømmeland A/sverified
Text ad21 Oct 2026Drømmeland A/sverified
Text ad21 Oct 2026Drømmeland A/sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Drømmeland.
The creators who tag @droemmeland on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Drømmeland competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Drømmeland among Linens & Bedding brands in Denmark. The closest is sleepworld.be, then lematelas.fr, Dormeo, leroidumatelas.fr, Dormez-vous, SAMPUR.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| sleepworld.besleepworld.be | |||||||
| lematelas.frlematelas.fr | |||||||
| Dormeodormeo.hu | |||||||
| leroidumatelas.frleroidumatelas.fr | |||||||
| Dormez-vousdormezvous.com | |||||||
| SAMPURsampur.com |
07 · Company
The company behind Drømmeland.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Drømmeland is a company based in Denmark, founded in 1975 according to LinkedIn, on a domain registered in July 1998. It employs about 80 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark
- Founded
- 1975, per LinkedIn
- Domain registered
- 9 Jul 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 80 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- droemmeland.dk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Drømmeland
What people ask Google about Drømmeland.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Drømmeland legit?
According to Gravity by Benchr, Drømmeland is a brand based in Denmark: its website has existed since July 1998, its Trustpilot profile is claimed by the brand, it employs 80 people on LinkedIn, it has 8,748 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Drømmeland?
Customers rate Drømmeland 4.5 out of 5 on Trustpilot over 5,262 reviews, 635 of them in the last twelve months: 72% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Drømmeland sell?
Drømmeland is a Danish company that sells beds, mattresses, duvets, pillows and home textiles for the bedroom. Gravity by Benchr classifies it under Linens & Bedding. Source: Gravity by Benchr product classification.
Is there a Drømmeland discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Drømmeland advertises on Facebook and Instagram and on Google, where its offers often run. Check droemmeland.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Drømmeland?
Gravity by Benchr records a company based in Denmark, founded in 1975 according to LinkedIn, on a domain registered in 1998, with 80 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Drømmeland doing well?
Yes. Gravity by Benchr estimates about 130,300 visits to droemmeland.dk in September 2026, down 20% in a month and up 25% over three months. Drømmeland ranks #5 of 170 Linens & Bedding brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Drømmeland's ad budget?
Gravity by Benchr does not publish a spend figure for Drømmeland on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in Denmark?
Among Linens & Bedding brands in Denmark in the Gravity by Benchr index, Drømmeland ranks #5 of 170 by estimated traffic. Its closest competitors on the same market are sleepworld.be, lematelas.fr, Dormeo, leroidumatelas.fr, Dormez-vous. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Drømmeland.