Brand page · Personal Care · United States
Dr. Pen: 72.3k visits a month, 2 active Meta ads, Gravity score 516.
Dr. Pen — Dr. Pen is an authorized retailer that sells authentic microneedling pens and related skincare products including cartridges, derma rollers, and serums. In September 2026 drpen.net drew an estimated 72.3k visits, up 24% on the month before. It ranks #1,022 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Dr. Pen is an authorized retailer that sells authentic microneedling pens and related skincare products including cartridges, derma rollers, and serums.
01 · Traffic
How much traffic Dr. Pen gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Dr. Pen drew an estimated 72.3k visits in September 2026, up 24% on the month before and up 39% over three months.
- Worldwide#123,942of 4.5m sites · Top 5%
- In United States#40,268of 1.2m sites · Top 5%
- Personal Care, worldwide#6,172of 215,119 brands · Top 5%
- Personal Care, United States#1,022of 33,626 brands · Top 5%
72.3k
estimated visits in September
1 mo ▲ +23.9%4 mo ▲ +38.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Dr. Pen.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Dr. Pen holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Dr. Pen sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Dr. Pen sells on Shopify, 92% of its catalogue in stock. The best seller is Dr. Pen M8S Microneedling Pen, at US$119.00, followed by Dr. Pen M8 Microneedling Pen and Dr. Pen M8S / A11 / A8S / A9 / A20 Cartridges - 10 Pack 12 Needles.
#1Dr. Pen M8S Microneedling PenDr. PenUS$119.00In stock
#2Dr. Pen M8 Microneedling PenDr. PenUS$94.00In stock
#3Dr. Pen M8S / A11 / A8S / A9 / A20 Cartridges - 10 Pack 12 NeedlesDr. PenUS$29.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Dr. Pen in its comparison group.
- Average rating
- 3.73 / 5
- Rated products
- 94% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$49.25
- Currency
- USD
04 · Ads
What Dr. Pen is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Dr. Pen runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since September 2024 (image, text, video).
Dr. Pen M9 Microneedling PenDr.Pen Authorized Seller7 Oct 2026image
Dr. Pen M8 / M7S Cartridges - 20 Pack 36 NeedlesDr.Pen Authorized Seller7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Bealux LLCverified
Text ad20 Oct 2026Bealux LLCverified
Text ad20 Oct 2026Bealux LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Dr. Pen.
The creators who tag @drpen_store on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Dr. Pen competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Dr. Pen among Personal Care brands in United States. The closest is Twist, then Depology, Lovful, Dermablend Professional, Blushe, Dossier UK.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Twisttwistperfumes.com | |||||||
| Depologydepology.com | |||||||
| Lovfullovful.com | |||||||
| Dermablend Professionaldermablend.com | |||||||
| Blushetryblushe.com | |||||||
| Dossier UKtrydossier.co.uk |
07 · Company
The company behind Dr. Pen.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Dr. Pen is a company based in Rio Rancho, United States, on a domain registered in June 2021.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Rio Rancho
- Founded
- Data not available
- Domain registered
- 29 Jun 2021
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- drpen.net · Shopify · USD
- Catalogue
- 71 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Dr. Pen
What people ask Google about Dr. Pen.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Dr. Pen legit or a scam?
According to Gravity by Benchr, Dr. Pen is a brand based in Rio Rancho, United States: its website has existed since June 2021, it sells on a Shopify store, it has 214 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Dr. Pen?
Dr. Pen is an authorized retailer that sells authentic microneedling pens and related skincare products including cartridges, derma rollers, and serums. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 99% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Dr. Pen prices: how much is it?
Dr. Pen's best seller, Dr. Pen M8S Microneedling Pen, sells US$119.00 on drpen.net. 92% of the catalogue is in stock. Gravity does not track prices daily: check drpen.net before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Dr. Pen discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Dr. Pen advertises on Facebook and Instagram and on Google, where its offers often run. Check drpen.net for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Dr. Pen?
Dr. Pen sells on its own website, drpen.net, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Dr. Pen?
Gravity by Benchr records a company based in Rio Rancho, United States, whose domain was registered in 2021. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Dr. Pen doing well?
Yes. Gravity by Benchr estimates about 72,300 visits to drpen.net in September 2026, up 24% in a month and up 39% over three months. Dr. Pen ranks #1,022 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Dr. Pen use?
Gravity by Benchr identifies drpen.net as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Dr. Pen spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Dr. Pen on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Dr. Pen ranks #1,022 of 33,626 by estimated traffic. Its closest competitors on the same market are Twist, Depology, Lovful, Dermablend Professional and Blushe. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dr. Pen.