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  5. Dr Woof Apparel

Brand page · Clothing · Australia

Dr Woof Apparel Top 5% worldwide Top 1% in Australia Top 1% in Clothing Top 5% in Clothing in Australia
drwoofapparel.com.au·🇦🇺 Collingwood, Australia· Shopify

Dr Woof Apparel traffic, ads & competitors 214k visits a month, 768 active Meta ads, Gravity score 737.

Dr Woof Apparel — Dr Woof Apparel is a premium medical apparel brand from Melbourne that sells high-quality compression socks, scrubs, and medical apparel made for movement and comfort. In September 2026 drwoofapparel.com.au drew an estimated 214k visits, down 21% on the month before. It ranks #157 of 12,275 Clothing brands in Australia and holds a 3.5 Trustpilot rating over 343 reviews.

drwoofapparel.com.au@drwoofapparel 94.2kYouTube 503FacebookLinkedIn 948Trustpilot 3.5Meta Ad Library 768

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
214k
−21% vs. August 2026
Instagram followers
94.2k
1,166 posts · @drwoofapparel
Trustpilot
3.5
343 reviews · 280 in 12 months
Meta ads
768
active · on Google since 2025
Products
94%
in stock · 110 collections
Rank in Australia
#157
of 12,275 in Clothing
LinkedIn
948
followers · 11 employees
Earned media value
€4.5k
per month, Instagram

Gravity score

737/ 1000 · 10 of 10 indicators rated
Brand Power603
Momentum892
Performance718

Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Dr Woof Apparel is a premium medical apparel brand from Melbourne that sells high-quality compression socks, scrubs, and medical apparel made for movement and comfort.

01 · Traffic

Dr Woof Apparel website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Dr Woof Apparel drew an estimated 214k visits in September 2026, down 21% on the month before and up 36% over three months.

  • Worldwide#49,649of 4.5m sites · Top 5%
  • In Australia#1,022of 105k sites · Top 1%
  • Clothing, worldwide#4,492of 459,295 brands · Top 1%
  • Clothing, Australia#157of 12,275 brands · Top 5%
Monthly visitssource Sept 2026

214k

estimated visits in September

1 mo ▼ −20.5%4 mo ▲ +36.3%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Dr Woof Apparel reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Dr Woof Apparel holds 3.5 out of 5 on Trustpilot over 343 reviews, 280 of them in the last twelve months: 49% of customers give five stars and 32% one star. That volume places Dr Woof Apparel in the top 20% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
3.5TrustScore · 343 reviews · 280 in 12 months
Top 20% review volume
5 ★49%
4 ★6%
3 ★7%
2 ★6%
1 ★32%

Uniform Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Dr Woof Apparel best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Dr Woof Apparel sells on Shopify, 94% of its catalogue in stock. The best seller is Black Bamboo Compression Socks, at A$34.90, followed by Aussie Natives Bamboo Compression Socks and Women's 3-Pocket Scrub Top.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Socks44%
Uniforms & Workwear26%
Scrub Caps12%
Hair Accessories7%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing78%
Medical13%
Clothing Accessories8%
Gift Cards0%
Product Customization0%

The dominant category places Dr Woof Apparel in its comparison group.

Prices and ratingsstore data
Average rating
4.57 / 5
Rated products
93% of the catalogue
In stock
94%
Upper price quartile
US$43.17
Currency
AUD

05 · Influencers

Dr Woof Apparel influencers

The creators who tag @drwoofapparel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @drwoofapparel on Instagram, led by Dr Melody the Vet (11k followers, 1.3% engagement).

Influencersaccounts tagging @drwoofapparel · Instagram
AccountProfileFollowersEngagementTagsRelationship
DDr Melody the Vet@melodythevet · 🇦🇺 AUHealth medicine Creator11k1.3%2Tagged @drwoofapparel
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Dr Woof Apparel competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Dr Woof Apparel among Clothing brands in Australia. The closest is AllHeart, then Wink, Uniform Advantage, FIGS, Healing Hands, scrub-n.com.

CompetitorsClothing · Australia · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
AllHeartallheart.com
Winkwinkscrubs.com
Uniform Advantageuniformadvantage.com
FIGSshop.wearfigs.com
Healing Handshealinghandsscrubs.com
scrub-n.comscrub-n.com
Competitors Gravity finds for Dr Woof Apparel. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Dr Woof Apparel with AllHeart

07 · Company

Who is behind Dr Woof Apparel?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Dr Woof Apparel is a company based in Collingwood, Australia, founded in 2020 according to LinkedIn. It employs about 11 people.

Legal entityGravity index, Nov 2026
Entity country
🇦🇺 Australia · Collingwood
Founded
2020, per LinkedIn
Employees
11 on LinkedIn
DistributionGravity index, Nov 2026
Own store
drwoofapparel.com.au · Shopify · AUD
Catalogue
110 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Dr Woof Apparel

What people ask Google about Dr Woof Apparel.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Dr Woof Apparel legit?

According to Gravity by Benchr, Dr Woof Apparel is a brand based in Collingwood, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 94,173 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Dr Woof Apparel reviews

Customers rate Dr Woof Apparel 3.5 out of 5 on Trustpilot over 343 reviews, 280 of them in the last twelve months: 49% give five stars, 32% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Dr Woof Apparel known for?

Dr Woof Apparel is a premium medical apparel brand from Melbourne that sells high-quality compression socks, scrubs, and medical apparel made for movement and comfort. Gravity by Benchr classifies it under Clothing, with Socks making up 44% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Dr Woof Apparel prices: how much is it?

Dr Woof Apparel's best seller, Black Bamboo Compression Socks, sells A$34.90 on drwoofapparel.com.au. 94% of the catalogue is in stock. Gravity does not track prices daily: check drwoofapparel.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Dr Woof Apparel have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Dr Woof Apparel advertises on Facebook and Instagram and on Google, where its offers often run. Check drwoofapparel.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Dr Woof Apparel?

Dr Woof Apparel sells on its own website, drwoofapparel.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Dr Woof Apparel?

Gravity by Benchr records a company based in Collingwood, Australia, founded in 2020 according to LinkedIn, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Dr Woof Apparel doing well?

Yes. Gravity by Benchr estimates about 213,600 visits to drwoofapparel.com.au in September 2026, down 21% in a month and up 36% over three months. Dr Woof Apparel ranks #157 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Dr Woof Apparel use?

Gravity by Benchr identifies drwoofapparel.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Dr Woof Apparel spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Dr Woof Apparel on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in Australia?

Among Clothing brands in Australia in the Gravity by Benchr index, Dr Woof Apparel ranks #157 of 12,275 by estimated traffic. Its closest competitors on the same market are AllHeart, Wink, Uniform Advantage, FIGS and Healing Hands. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dr Woof Apparel.