Brand page · Clothing · United States
DTLR: 1.5m visits a month, 3 active Meta ads, Gravity score 533.
DTLR — DTLR is a retailer specializing in footwear, apparel, and streetwear culture, offering products from brands like Nike, Jordan, Adidas, Puma, and The North Face. In September 2026 dtlr.com drew an estimated 1.5m visits, down 21% on the month before. It ranks #89 of 97,158 Clothing brands in United States and holds a 1.6 Trustpilot rating over 102 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 128 peers: Clothing brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
DTLR is a retailer specializing in footwear, apparel, and streetwear culture, offering products from brands like Nike, Jordan, Adidas, Puma, and The North Face.
01 · Traffic
How much traffic DTLR gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
DTLR drew an estimated 1.5m visits in September 2026, down 21% on the month before and down 18% over three months.
- Worldwide#10,488of 4.5m sites · Top 1%
- In United States#3,499of 1.2m sites · Top 1%
- Clothing, worldwide#796of 459,295 brands · Top 1%
- Clothing, United States#89of 97,158 brands · Top 1%
1.5m
estimated visits in September
1 mo ▼ −21.4%4 mo ▼ −17.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about DTLR.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
DTLR holds 1.6 out of 5 on Trustpilot over 102 reviews, 44 of them in the last twelve months: 9% of customers give five stars and 88% one star. That volume places DTLR in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Activewear Store Shoe Store Clothing Store Streetwear Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What DTLR sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
DTLR sells on Shopify, 11% of its catalogue in stock. The best seller is Nike Air Force 1 '07 Low, at US$115.00, followed by Nike Air Max Goadome and City Lab Classic Thermal Shirt.
#1Nike Air Force 1 '07 LowDTLRUS$115.00In stock
#2Nike Air Max GoadomeDTLRUS$190.00In stock
#3City Lab Classic Thermal ShirtDTLRUS$22.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places DTLR in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 11%
- Upper price quartile
- US$19.98
- Currency
- USD
04 · Ads
What DTLR is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
DTLR runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since December 2022 (image, text, video).
Timberland 6-Inch Premium Waterproof Boots Pre-SchoolDTLR21 Aug 2026image
Timberland Field Boot Pre-SchoolDTLR20 Aug 2026image
Timberland Field Boot Pre-SchoolDTLR20 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026DTLR, Inc.verified
Text ad20 Oct 2026黄山市米米电子商务有限公司verified
Text ad20 Oct 2026DTLR, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about DTLR.
The creators who tag @dtlrofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dtlrofficial on Instagram, led by DTLR RADIO (26.6k followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDTLR RADIO@dtlrradio · 🇺🇸 US | Music concerts dance Creator | 26.6k | 1.8% | 8 | Tagged @dtlrofficial |
06 · Competitors according to Gravity
Who DTLR competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for DTLR among Clothing brands in United States. The closest is Foot Locker, then sizeofficial.fr, sneaksup.com, Footshop, sneakerbox.ru, sportfactory.hu.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Foot Lockerfootlocker.eu | |||||||
| sizeofficial.frsizeofficial.fr | |||||||
| sneaksup.comsneaksup.com | |||||||
| Footshopfootshop.pl | |||||||
| sneakerbox.rusneakerbox.ru | |||||||
| sportfactory.husportfactory.hu |
07 · Company
The company behind DTLR.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
DTLR is a company based in Hanover, United States, founded in 1983 according to LinkedIn, on a domain registered in October 2000. It employs about 2,275 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Hanover
- Founded
- 1983, per LinkedIn
- Domain registered
- 31 Oct 2000
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2,275 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- dtlr.com · Shopify · USD
- Catalogue
- 594 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about DTLR
What people ask Google about DTLR.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is DTLR legit?
According to Gravity by Benchr, DTLR is a brand based in Hanover, United States: its website has existed since October 2000, it sells on a Shopify store, it employs 2,275 people on LinkedIn, it has 488,013 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about DTLR?
Customers rate DTLR 1.6 out of 5 on Trustpilot over 102 reviews, 44 of them in the last twelve months: 9% give five stars, 88% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does DTLR sell?
DTLR is a retailer specializing in footwear, apparel, and streetwear culture, offering products from brands like Nike, Jordan, Adidas, Puma, and The North Face. Gravity by Benchr classifies it under Clothing, with Personal Services making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
DTLR prices: how much is it?
DTLR's best seller, Nike Air Force 1 '07 Low, sells US$115.00 on dtlr.com. 11% of the catalogue is in stock. Gravity does not track prices daily: check dtlr.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a DTLR discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: DTLR advertises on Facebook and Instagram and on Google, where its offers often run. Check dtlr.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy DTLR?
DTLR sells on its own website, dtlr.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns DTLR?
Gravity by Benchr records a company based in Hanover, United States, founded in 1983 according to LinkedIn, on a domain registered in 2000, with 2,275 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is DTLR doing well?
Not at the moment. Gravity by Benchr estimates about 1,504,300 visits to dtlr.com in September 2026, down 21% in a month and down 18% over three months. DTLR ranks #89 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does DTLR use?
Gravity by Benchr identifies dtlr.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since December 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is DTLR's ad budget?
Gravity by Benchr does not publish a spend figure for DTLR on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, DTLR ranks #89 of 97,158 by estimated traffic. Its closest competitors on the same market are Foot Locker, sizeofficial.fr, sneaksup.com, Footshop and sneakerbox.ru. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with DTLR.