Brand page · Handbags, Wallets & Cases · United States
Dunelace: 82.5K visits a month, 338 active Meta ads, Gravity score 702.
Dunelace — Dunelace is a brand that sells DIY handbag kits for sewing your own bags at home. In September 2026 dunelace.com drew an estimated 82.5K visits, up 12% on the month before. It ranks #17 of 786 Handbags, Wallets & Cases brands in United States and holds a 4.0 Trustpilot rating over 669 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 135 peers: Handbags, Wallets & Cases brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Dunelace is a brand that sells DIY handbag kits for sewing your own bags at home.
01 · Traffic
How much traffic Dunelace gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Dunelace drew an estimated 82.5K visits in September 2026, up 12% on the month before and up 59% over three months.
- Worldwide#110,691of 4.5M sites · Top 5%
- In France#4,141of 166K sites · Top 5%
- Handbags, Wallets & Cases, worldwide#696of 28,870 brands · Top 5%
- Handbags, Wallets & Cases, France#17of 786 brands · Top 5%
82.5K
estimated visits in September
1 mo ▲ +11.8%4 mo ▲ +58.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Dunelace.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Dunelace holds 4.0 out of 5 on Trustpilot over 669 reviews, 431 of them in the last twelve months: 51% of customers give five stars and 22% one star. That volume places Dunelace in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %. On Google, Dunelace scores 4.1 over 186 reviews.
Craft Store Handbags Shop Notions Store Fashion Accessories Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Dunelace sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Dunelace sells on Shopify, 98% of its catalogue in stock. The best seller is Cambridge | Sewing Kit, at US$46.90, followed by Iris | Sewing Kit and Alba | Sewing Kit.
#1Cambridge | Sewing KitDunelaceUS$46.90In stock
#2Iris | Sewing KitDunelaceUS$58.90In stock
#3Alba | Sewing KitDunelaceUS$58.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Dunelace in its comparison group.
- Average rating
- 4.63 / 5
- Rated products
- 95% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$110.40
- Currency
- USD
04 · Ads
What Dunelace is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Dunelace runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2024 (image, text, video).
Jamais cousu ? Ça s'apprend iciDunelace8 Oct 2026video
Sewing a bag is not hardDunelace8 Oct 2026video
You Don't Need To Know How To SewDunelace8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Charles Perrin Antoine Jeanverified
Text ad20 Oct 2026Charles Perrin Antoine Jeanverified
Text ad20 Oct 2026Charles Perrin Antoine Jeanverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Dunelace.
The creators who tag @dunelace on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Dunelace competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Dunelace among Handbags, Wallets & Cases brands in United States. The closest is American Leather Co., then Emma Mae Boston, Elena Handbags, BOGG BAG, Moda Luxe, Melie Bianco.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| American Leather Co.americanleatherco.com | |||||||
| Emma Mae Bostonemmamae-boston.com | |||||||
| Elena Handbagselenahandbags.com | |||||||
| BOGG BAGboggbag.com | |||||||
| Moda Luxemodaluxe.com | |||||||
| Melie Biancomeliebianco.com |
07 · Company
The company behind Dunelace.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Dunelace is a company based in Albuquerque, United States, on a domain registered in June 2022.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Albuquerque
- Founded
- Data not available
- Domain registered
- 13 Jun 2022
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- dunelace.com · Shopify · EUR
- Catalogue
- 12 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Dunelace
What people ask Google about Dunelace.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Dunelace a legit company?
According to Gravity by Benchr, Dunelace is a brand based in Albuquerque, United States: its website has existed since June 2022, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 27,535 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Dunelace reviews
Customers rate Dunelace 4.0 out of 5 on Trustpilot over 669 reviews, 431 of them in the last twelve months: 51% give five stars, 22% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. On Google, Dunelace scores 4.1 over 186 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Dunelace known for?
Dunelace is a brand that sells DIY handbag kits for sewing your own bags at home. Gravity by Benchr classifies it under Handbags, Wallets & Cases, with Handbags making up 98% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Dunelace prices: how much is it?
Dunelace's best seller, Cambridge | Sewing Kit, sells US$46.90 on dunelace.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check dunelace.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Dunelace discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Dunelace advertises on Facebook and Instagram and on Google, where its offers often run. Check dunelace.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Dunelace?
Dunelace sells on its own website, dunelace.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Dunelace?
Gravity by Benchr records a company based in Albuquerque, United States, whose domain was registered in 2022. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Dunelace doing well?
Yes. Gravity by Benchr estimates about 82,500 visits to dunelace.com in September 2026, up 12% in a month and up 59% over three months. Dunelace ranks #17 of 786 Handbags, Wallets & Cases brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Dunelace use?
Gravity by Benchr identifies dunelace.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Dunelace's ad budget?
Gravity by Benchr does not publish a spend figure for Dunelace on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands in United States?
Among Handbags, Wallets & Cases brands in United States in the Gravity by Benchr index, Dunelace ranks #17 of 786 by estimated traffic. Its closest competitors on the same market are American Leather Co., Emma Mae Boston, Elena Handbags, BOGG BAG, Moda Luxe. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dunelace.