Brand page · Linens & Bedding
Dunelm: 23.5M visits a month, 238 active Meta ads.
Dunelm — Dunelm is a UK-based home furnishings retailer that sells bedding, curtains, furniture, beds, mattresses, and home decor products. In September 2026 dunelm.com drew an estimated 23.5M visits, down 5% on the month before. It ranks #1 of 1,256 Linens & Bedding brands and holds a 3.5 Trustpilot rating over 68,967 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Dunelm is a UK-based home furnishings retailer that sells bedding, curtains, furniture, beds, mattresses, and home decor products.
01 · Traffic
How much traffic Dunelm gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Dunelm drew an estimated 23.5M visits in September 2026, down 5% on the month before and up 16% over three months.
- Worldwide#930of 4.5M sites · Top 1%
- In United Kingdom#31of 192K sites · Top 1%
- Linens & Bedding, worldwide#2of 24,680 brands · Top 1%
- Linens & Bedding, United Kingdom#1of 1,256 brands · Top 1%
23.5M
estimated visits in September
1 mo ▼ −5.1%4 mo ▲ +16.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Dunelm.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Dunelm holds 3.5 out of 5 on Trustpilot over 68,967 reviews, 6,802 of them in the last twelve months: 65% of customers give five stars and 20% one star. That volume places Dunelm in the top 1 % of the 270,321 Trustpilot pages in the Gravity index.
Bathroom Remodeler Furniture Store Kitchen Supply Store Interior Designer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Dunelm sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Dunelm's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Dunelm in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Dunelm is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Dunelm runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Chiminea Style Flame Effect StoveDunelm8 Oct 2026video
Value for every roomDunelm8 Oct 2026video
Sheer Elegance Tape Top Single Voile PanelDunelm7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026DUNELM (SOFT FURNISHINGS) LTDverified
Text ad21 Oct 2026DUNELM (SOFT FURNISHINGS) LTDverified
Text ad21 Oct 2026DUNELM (SOFT FURNISHINGS) LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Dunelm.
The creators who tag @dunelmuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dunelmuk on Instagram, led by Laura & Crystal (17.7K followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLaura & Crystal@suffolksisters_at_home · 🇬🇧 GB | Decoration garden diy Creator | 17.7K | 1.1% | 9 | Tagged @dunelmuk |
06 · Competitors according to Gravity
Who Dunelm competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Dunelm among Linens & Bedding brands. The closest is JYSK, then IKEA, Downtown, onlinehomeshop.com, DUSK, Wayfair.ca.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| JYSKjysk.ie | |||||||
| IKEAikea.ca | |||||||
| Downtowndowntownstores.co.uk | |||||||
| onlinehomeshop.comonlinehomeshop.com | |||||||
| DUSKdusk.com | |||||||
| Wayfair.cawayfair.ca |
07 · Company
The company behind Dunelm.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Dunelm is an e-commerce brand, founded in 1979 according to LinkedIn, on a domain registered in November 1999. It employs about 5,139 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1979, per LinkedIn
- Domain registered
- 10 Nov 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5,139 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- dunelm.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Dunelm
What people ask Google about Dunelm.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Dunelm a legit company?
According to Gravity by Benchr, Dunelm is a brand: its website has existed since November 1999, its Trustpilot profile is claimed by the brand, it employs 5,139 people on LinkedIn, it has 1,113,195 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Dunelm reviews
Customers rate Dunelm 3.5 out of 5 on Trustpilot over 68,967 reviews, 6,802 of them in the last twelve months: 65% give five stars, 20% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Dunelm sell?
Dunelm is a UK-based home furnishings retailer that sells bedding, curtains, furniture, beds, mattresses, and home decor products. Gravity by Benchr classifies it under Linens & Bedding. Source: Gravity by Benchr product classification.
Does Dunelm have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Dunelm advertises on Facebook and Instagram and on Google, where its offers often run. Check dunelm.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Dunelm?
Gravity by Benchr records a company, founded in 1979 according to LinkedIn, on a domain registered in 1999, with 5,139 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Dunelm growing?
Yes. Gravity by Benchr estimates about 23,452,500 visits to dunelm.com in September 2026, down 5% in a month and up 16% over three months. Dunelm ranks #1 of 1,256 Linens & Bedding brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Dunelm's ad budget?
Gravity by Benchr does not publish a spend figure for Dunelm on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands?
Among Linens & Bedding brands in the Gravity by Benchr index, Dunelm ranks #1 of 1,256 by estimated traffic. Its closest competitors on the same market are JYSK, IKEA, Downtown, onlinehomeshop.com, DUSK. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dunelm.