Brand page · Linens & Bedding · United Kingdom
DUSK: 5.1M visits a month, 153 active Meta ads.
DUSK — DUSK is a home furnishings retailer that sells luxury sofas, beautiful beds, chic homeware, premium bedding, and accessories for every room in the house. In September 2026 dusk.com drew an estimated 5.1M visits, down 2% on the month before. It ranks #1 of 1,256 Linens & Bedding brands in United Kingdom and holds a 3.8 Trustpilot rating over 131,537 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
DUSK is a home furnishings retailer that sells luxury sofas, beautiful beds, chic homeware, premium bedding, and accessories for every room in the house.
01 · Traffic
How much traffic DUSK gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
DUSK drew an estimated 5.1M visits in September 2026, down 2% on the month before and up 39% over three months.
- Worldwide#3,886of 4.5M sites · Top 1%
- In United Kingdom#128of 192K sites · Top 1%
- Linens & Bedding, worldwide#5of 24,680 brands · Top 1%
- Linens & Bedding, United Kingdom#1of 1,256 brands · Top 1%
5.1M
estimated visits in September
1 mo ▼ −2.0%4 mo ▲ +38.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about DUSK.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
DUSK holds 3.8 out of 5 on Trustpilot over 131,537 reviews, 25,508 of them in the last twelve months: 62% of customers give five stars and 23% one star. That volume places DUSK in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50 %. On Google, DUSK scores 4.4 over 133 reviews.
Mattress Store Furniture Store Bedding Store Bedroom Furniture Store Bed Shop Sofa Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What DUSK sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
DUSK sells on Shopify, 35% of its catalogue in stock. The best seller is Pair of Feels Like Down Pillows, at £17.00–£23.00, followed by 200 Thread Count Percale Fitted Sheet - White and Luxury Duck Feather Cushion Pads.
#1Pair of Feels Like Down PillowsDUSK£17.00–£23.00In stock
#2200 Thread Count Percale Fitted Sheet - WhiteDUSK£11.00–£16.00In stock
#3Luxury Duck Feather Cushion PadsDUSK£7.00–£14.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places DUSK in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 49% of the catalogue
- In stock
- 35%
- Upper price quartile
- US$123.09
- Currency
- GBP
04 · Ads
What DUSK is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
DUSK runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2024 (image, text, video).
DUSK.comDUSK.com14 Oct 2026image
A richer shade of cosyDUSK.com14 Oct 2026video
Foam 1000 Pocket Sprung MattressDUSK.com13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Dusk (Retail) Ltdverified
Text ad20 Oct 2026Dusk (Retail) Ltdverified
Text ad20 Oct 2026Dusk (Retail) Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about DUSK.
The creators who tag @dusk.com on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dusk.com on Instagram, led by Kamila (13.8K followers, 3.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKamila@kamilasakk · 🇵🇱 PL | Decoration garden diy Creator | 13.8K | 3.3% | 8 | Tagged @dusk.com |
06 · Competitors according to Gravity
Who DUSK competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for DUSK among Linens & Bedding brands in United Kingdom. The closest is Dunelm, then DFS, homycasa.pt, Fantastic Furniture, JYSK, dormitorum.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Dunelmdunelm.com | |||||||
| DFSdfs.co.uk | |||||||
| homycasa.pthomycasa.pt | |||||||
| Fantastic Furniturefantasticfurniture.com.au | |||||||
| JYSKjysk.com | |||||||
| dormitorumdormitorum.es |
07 · Company
The company behind DUSK.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
DUSK is a company based in Leeds, United Kingdom, founded in 2016 according to LinkedIn, on a domain registered in November 1998. It employs about 187 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Leeds
- Founded
- 2016, per LinkedIn
- Domain registered
- 18 Nov 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 187 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- dusk.com · Shopify · GBP
- Catalogue
- 1,020 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about DUSK
What people ask Google about DUSK.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is DUSK legit or a scam?
According to Gravity by Benchr, DUSK is a brand based in Leeds, United Kingdom: its website has existed since November 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 187 people on LinkedIn, it has 577,077 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about DUSK?
Customers rate DUSK 3.8 out of 5 on Trustpilot over 131,537 reviews, 25,508 of them in the last twelve months: 62% give five stars, 23% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, DUSK scores 4.4 over 133 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is DUSK?
DUSK is a home furnishings retailer that sells luxury sofas, beautiful beds, chic homeware, premium bedding, and accessories for every room in the house. Gravity by Benchr classifies it under Linens & Bedding, with Sofas making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does DUSK cost?
DUSK's best seller, Pair of Feels Like Down Pillows, sells from £17.00 to £23.00 on dusk.com. 35% of the catalogue is in stock. Gravity does not track prices daily: check dusk.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
DUSK promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: DUSK advertises on Facebook and Instagram and on Google, where its offers often run. Check dusk.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy DUSK?
DUSK sells on its own website, dusk.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns DUSK?
Gravity by Benchr records a company based in Leeds, United Kingdom, founded in 2016 according to LinkedIn, on a domain registered in 1998, with 187 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is DUSK doing well?
Yes. Gravity by Benchr estimates about 5,059,700 visits to dusk.com in September 2026, down 2% in a month and up 39% over three months. DUSK ranks #1 of 1,256 Linens & Bedding brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does DUSK use?
Gravity by Benchr identifies dusk.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records.
What is DUSK's ad budget?
Gravity by Benchr does not publish a spend figure for DUSK on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in United Kingdom?
Among Linens & Bedding brands in United Kingdom in the Gravity by Benchr index, DUSK ranks #1 of 1,256 by estimated traffic. Its closest competitors on the same market are Dunelm, DFS, homycasa.pt, Fantastic Furniture, JYSK. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with DUSK.