Brand page · Household Appliance Accessories
Dyson traffic, ads & competitors 1.1m visits a month, 103 active Meta ads.
Dyson — Dyson is a global technology company that designs and manufactures vacuum cleaners, hair care products, air treatment devices, fans, heaters, lighting, and hand dryers. In September 2026 dyson.com.au drew an estimated 1.1m visits, up 41% on the month before. It ranks #1 of 122 Household Appliance Accessories brands and holds a 1.6 Trustpilot rating over 152 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Dyson is a global technology company that designs and manufactures vacuum cleaners, hair care products, air treatment devices, fans, heaters, lighting, and hand dryers.
01 · Traffic
Dyson website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Dyson drew an estimated 1.1m visits in September 2026, up 41% on the month before and up 13% over three months.
- Worldwide#13,122of 4.5m sites · Top 1%
- In Australia#234of 105k sites · Top 1%
- Household Appliance Accessories, worldwide#6of 4,972 brands · Top 1%
- Household Appliance Accessories, Australia#1of 122 brands · Top 1%
1.1m
estimated visits in September
1 mo ▲ +41.4%4 mo ▲ +12.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Dyson reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Dyson holds 1.6 out of 5 on Trustpilot over 152 reviews, 59 of them in the last twelve months: 18% of customers give five stars and 74% one star. That volume places Dyson in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Electronics Store Appliance Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Dyson best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Dyson's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Dyson in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Dyson ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Dyson runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since July 2023 (image, text, video).
Dyson Supersonic Nural™ | Save $202 | Intelligent Hair Dryer | Ceramic Pink/Rose goldDyson12 Oct 2026image
Engineered to elevate beautyDyson12 Oct 2026image
Corners need cleaning too.Dyson12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Dyson Appliances (Aust.) Pty Limitedverified
Text ad21 Oct 2026Dyson Appliances (Aust.) Pty Limitedverified
Text ad21 Oct 2026Universal McCannverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Dyson influencers
The creators who tag @dyson_anz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Dyson competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Dyson among Household Appliance Accessories brands. The closest is dyson.com.ro, then Dyson Brasil, Dyson Canada, Dreame Technology Australia, Dreame Türkiye Resmi Sitesi, SharkNinja.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| dyson.com.rodyson.com.ro | |||||||
| Dyson Brasildysonoficial.com.br | |||||||
| Dyson Canadadysoncanada.ca | |||||||
| Dreame Technology Australiadreame.com.au | |||||||
| Dreame Türkiye Resmi Sitesidreametech.com.tr | |||||||
| SharkNinjasharkclean.com |
07 · Company
Who is behind Dyson?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Dyson is an e-commerce brand, founded in 1993 according to LinkedIn. It employs about 12,410 people.
- Founded
- 1993, per LinkedIn
- Employees
- 12,410 on LinkedIn
- Own store
- dyson.com.au · Magento
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Dyson
What people ask Google about Dyson.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Dyson legit?
According to Gravity by Benchr, Dyson is a brand: it sells on a Magento store, it employs 12,410 people on LinkedIn, it has 76,764 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Dyson reviews: is it worth it?
Customers rate Dyson 1.6 out of 5 on Trustpilot over 152 reviews, 59 of them in the last twelve months: 18% give five stars, 74% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Dyson known for?
Dyson is a global technology company that designs and manufactures vacuum cleaners, hair care products, air treatment devices, fans, heaters, lighting, and hand dryers. Gravity by Benchr classifies it under Household Appliance Accessories. Source: Gravity by Benchr product classification.
Does Dyson have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Dyson advertises on Facebook and Instagram and on Google, where its offers often run. Check dyson.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Dyson?
Dyson sells on its own website, dyson.com.au, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Dyson?
Gravity by Benchr records a company, founded in 1993 according to LinkedIn, with 12,410 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Dyson doing well?
Yes. Gravity by Benchr estimates about 1,133,800 visits to dyson.com.au in September 2026, up 41% in a month and up 13% over three months. Dyson ranks #1 of 122 Household Appliance Accessories brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Dyson use?
Gravity by Benchr identifies dyson.com.au as a Magento store. It advertises through Meta and on Google since July 2023. Source: Gravity by Benchr platform and advertising records.
What is Dyson's ad budget?
Gravity by Benchr does not publish a spend figure for Dyson on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Appliance Accessories brands?
Among Household Appliance Accessories brands in the Gravity by Benchr index, Dyson ranks #1 of 122 by estimated traffic. Its closest competitors on the same market are dyson.com.ro, Dyson Brasil, Dyson Canada, Dreame Technology Australia and Dreame Türkiye Resmi Sitesi. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dyson.