Brand page · Food Items
Eataly: 348K visits a month, 102 active Meta ads.
Eataly — Eataly is an Italian artisanal food and beverage marketplace that offers high-quality products, restaurants, and educational courses about Italian gastronomy. In September 2026 eataly.net drew an estimated 348K visits, up 15% on the month before. It ranks #7 of 1,598 Food Items brands and holds a 1.4 Trustpilot rating over 317 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Eataly is an Italian artisanal food and beverage marketplace that offers high-quality products, restaurants, and educational courses about Italian gastronomy.
01 · Traffic
How much traffic Eataly gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Eataly drew an estimated 348K visits in September 2026, up 15% on the month before and down 21% over three months.
- Worldwide#33,240of 4.5M sites · Top 1%
- In Italy#868of 138K sites · Top 1%
- Food Items, worldwide#762of 260,714 brands · Top 1%
- Food Items, Italy#7of 1,598 brands · Top 1%
348K
estimated visits in September
1 mo ▲ +15.4%4 mo ▼ −20.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Eataly.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Eataly holds 1.4 out of 5 on Trustpilot over 317 reviews, 46 of them in the last twelve months: 7% of customers give five stars and 82% one star. That volume places Eataly in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Grocery Store Supermarket Online Food Ordering Service Gourmet Grocery Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Eataly sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Eataly's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Eataly in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Eataly is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Eataly runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2024 (image).
Cena gourmet: i sapori autentici della BasilicataEataly13 Oct 2026image
I sapori d'autunnoEataly12 Oct 2026image
I sapori d'autunnoEataly12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Eataly.
The creators who tag @eataly on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @eataly on Instagram, led by Benedetta Parodi (1.5M followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBenedetta Parodi@ziabene · 🇮🇹 IT | Food cooking nutrition Creator | 1.5M | 0.9% | 2 | Tagged @eataly |
06 · Competitors according to Gravity
Who Eataly competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Eataly among Food Items brands. The closest is DeLallo, then lagrandeepicerie.com, Ottolenghi, De SmaakBeleving, bienmanger.com, piccantino.at.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| DeLallodelallo.com | |||||||
| lagrandeepicerie.comlagrandeepicerie.com | |||||||
| Ottolenghiottolenghi.co.uk | |||||||
| De SmaakBelevingdesmaakbeleving.nl | |||||||
| bienmanger.combienmanger.com | |||||||
| piccantino.atpiccantino.at |
07 · Company
The company behind Eataly.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Eataly is an e-commerce brand, founded in 2007 according to LinkedIn, on a domain registered in May 2011. It employs about 4,236 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2007, per LinkedIn
- Domain registered
- 2 May 2011
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4,236 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- eataly.net
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Eataly
What people ask Google about Eataly.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Eataly legit or a scam?
According to Gravity by Benchr, Eataly is a brand: its website has existed since May 2011, it employs 4,236 people on LinkedIn, it has 185,701 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Eataly reviews: is it worth it?
Customers rate Eataly 1.4 out of 5 on Trustpilot over 317 reviews, 46 of them in the last twelve months: 7% give five stars, 82% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Eataly?
Eataly is an Italian artisanal food and beverage marketplace that offers high-quality products, restaurants, and educational courses about Italian gastronomy. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Is there a Eataly discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Eataly advertises on Facebook and Instagram and on Google, where its offers often run. Check eataly.net for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Eataly?
Gravity by Benchr records a company, founded in 2007 according to LinkedIn, on a domain registered in 2011, with 4,236 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Eataly doing well?
Not at the moment. Gravity by Benchr estimates about 348,200 visits to eataly.net in September 2026, up 15% in a month and down 21% over three months. Eataly ranks #7 of 1,598 Food Items brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Eataly spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Eataly on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands?
Among Food Items brands in the Gravity by Benchr index, Eataly ranks #7 of 1,598 by estimated traffic. Its closest competitors on the same market are DeLallo, lagrandeepicerie.com, Ottolenghi, De SmaakBeleving, bienmanger.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Eataly.