Brand page · Health Care · Sweden
MËTTA traffic, ads & competitors 37.1k visits a month, 38 active Meta ads, Gravity score 637.
MËTTA — MËTTA is a Swedish functional foods startup that offers healthy, nutritious and tasty meals in flexible formats, specializing in food shakes and protein products. In September 2026 eatmetta.com drew an estimated 37.1k visits, up 69% on the month before. It ranks #26 of 301 Health Care brands in Sweden and holds a 3.8 Trustpilot rating over 634 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 21 peers: Health Care brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MËTTA is a Swedish functional foods startup that offers healthy, nutritious and tasty meals in flexible formats, specializing in food shakes and protein products.
01 · Traffic
MËTTA website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MËTTA drew an estimated 37.1k visits in September 2026, up 69% on the month before and up 751% over three months.
- Worldwide#219,628of 4.5m sites · Top 5%
- In Sweden#1,650of 27.3k sites · Top 10%
- Health Care, worldwide#6,056of 105,715 brands · Top 10%
- Health Care, Sweden#26of 301 brands · Top 10%
37.1k
estimated visits in September
1 mo ▲ +69.3%4 mo ▲ +751.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
MËTTA reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MËTTA holds 3.8 out of 5 on Trustpilot over 634 reviews, 8 of them in the last twelve months: 60% of customers give five stars and 6% one star. That volume places MËTTA in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Fitness and Nutrition Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
MËTTA best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MËTTA sells on Shopify, 100% of its catalogue in stock. The best seller is Smoothiebowl, at SEK 375.00, followed by Raw Cocoa and Banana & Peanut.
#1SmoothiebowlMËTTASEK 375.00In stock
#2Raw CocoaMËTTASEK 375.00In stock
Banana & PeanutMËTTASEK 375.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MËTTA in its comparison group.
- Average rating
- 4.58 / 5
- Rated products
- 85% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$37.47
- Currency
- SEK
04 · Ads
MËTTA ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MËTTA runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Du vet att du borde äta nyttigare, men livet händer… Vi vet. Därför finns vår Food Shake. 😌 2 skopor + 500ml = Komplett måltid 💪 31g proteiMËTTA5 Oct 2026video
Att äta bra behöver inte va krångligt!MËTTA1 Oct 2026video
MËTTAMËTTA30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Powderbase ABverified
Text ad21 Oct 2026Powderbase ABverified
Image ad21 Oct 2026Powderbase ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
MËTTA influencers
The creators who tag @eatmetta on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
MËTTA competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MËTTA among Health Care brands in Sweden. The closest is Myrkl, then VitalHeal, KÄLLA, KIANO Worldwide, ReFerm, taenka.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Myrklmyrkl.com | |||||||
| VitalHealvitalheal.co | |||||||
| KÄLLAkalla.com | |||||||
| KIANO Worldwidekianolife.com | |||||||
| ReFermreferm.se | |||||||
| taenka.comtaenka.com |
07 · Company
Who is behind MËTTA?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MËTTA is a company based in Stockholm, Sweden, founded in 2020 according to LinkedIn, on a domain registered in September 2021. It employs about 4 people.
- Entity country
- 🇸🇪 Sweden · Stockholm
- Founded
- 2020, per LinkedIn
- Domain registered
- 16 Sept 2021
- Status
- Operating
- Employees
- 4 on LinkedIn
- Own store
- eatmetta.com · Shopify · SEK
- Catalogue
- 5 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MËTTA
What people ask Google about MËTTA.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MËTTA legit?
According to Gravity by Benchr, MËTTA is a brand based in Stockholm, Sweden: its website has existed since September 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 1,395 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about MËTTA?
Customers rate MËTTA 3.8 out of 5 on Trustpilot over 634 reviews, 8 of them in the last twelve months: 60% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is MËTTA?
MËTTA is a Swedish functional foods startup that offers healthy, nutritious and tasty meals in flexible formats, specializing in food shakes and protein products. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 91% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does MËTTA cost?
MËTTA's best seller, Smoothiebowl, sells SEK 375.00 on eatmetta.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check eatmetta.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a MËTTA discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MËTTA advertises on Facebook and Instagram and on Google, where its offers often run. Check eatmetta.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy MËTTA?
MËTTA sells on its own website, eatmetta.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns MËTTA?
Gravity by Benchr records a company based in Stockholm, Sweden, founded in 2020 according to LinkedIn, on a domain registered in 2021, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MËTTA growing?
Yes. Gravity by Benchr estimates about 37,100 visits to eatmetta.com in September 2026, up 69% in a month and up 751% over three months. MËTTA ranks #26 of 301 Health Care brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MËTTA use?
Gravity by Benchr identifies eatmetta.com as a Shopify store (standard plan, not Shopify Plus), selling in SEK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is MËTTA's ad budget?
Gravity by Benchr does not publish a spend figure for MËTTA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in Sweden?
Among Health Care brands in Sweden in the Gravity by Benchr index, MËTTA ranks #26 of 301 by estimated traffic. Its closest competitors on the same market are Myrkl, VitalHeal, KÄLLA, KIANO Worldwide and ReFerm. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MËTTA.