Brand page · Food Items · United Kingdom

Surreal UK Top 1% worldwide Top 1% in United Kingdom Top 1% in Food Items Top 1% in Food Items in United Kingdom
eatsurreal.co.uk·🇬🇧 London, United Kingdom· Shopify·Since 2021

Surreal UK: 295K visits a month, 112 active Meta ads, Gravity score 630.

Surreal UK — Surreal UK is a brand that sells high-protein, zero sugar, keto-friendly gluten-free, and plant-based cereal for adults in various flavors including Cocoa, Cinnamon, Frosted, and Peanut Butter. In September 2026 eatsurreal.co.uk drew an estimated 295K visits, up 8% on the month before. It ranks #33 of 5,144 Food Items brands in United Kingdom and holds a 4.6 Trustpilot rating over 9,447 reviews.

eatsurreal.co.uk@eat_surreal 122KFacebookLinkedIn 147KTrustpilot 4.6Meta Ad Library 112

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
295K
+8% vs. August 2026
Instagram followers
122K
603 posts · @eat_surreal
Trustpilot
4.6
9,447 reviews · 7,284 in 12 months
Meta ads
112
active · on Google since 2022
Products
94%
in stock · 17 collections
Rank in United Kingdom
#33
of 5,144 in Food Items
LinkedIn
147K
followers · 80 employees
Earned media value
€3.3k
per month, Instagram

Gravity score

630/ 1000 · 10 of 10 indicators rated
Brand Power580
Momentum756
Performance553

Percentiles within 80 peers: Food Items brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Surreal UK is a brand that sells high-protein, zero sugar, keto-friendly gluten-free, and plant-based cereal for adults in various flavors including Cocoa, Cinnamon, Frosted, and Peanut Butter.

01 · Traffic

How much traffic Surreal UK gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Surreal UK drew an estimated 295K visits in September 2026, up 8% on the month before and up 40% over three months.

  • Worldwide#38,033of 4.5M sites · Top 1%
  • In United Kingdom#1,915of 192K sites · Top 1%
  • Food Items, worldwide#866of 260,714 brands · Top 1%
  • Food Items, United Kingdom#33of 5,144 brands · Top 1%
Monthly visitssource Sept 2026

295K

estimated visits in September

1 mo ▲ +8.5%4 mo ▲ +40.1%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Surreal UK.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Surreal UK holds 4.6 out of 5 on Trustpilot over 9,447 reviews, 7,284 of them in the last twelve months: 76% of customers give five stars and 4% one star. That volume places Surreal UK in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.

Trustpilotclaimed page · read 21 Oct 2026
4.6TrustScore · 9,447 reviews · 7,284 in 12 months
Top 5% review volumeTop 20% rating quality
5 ★76%
4 ★14%
3 ★3%
2 ★2%
1 ★4%

Food Products Supplier

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Surreal UK sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Surreal UK sells on Shopify, 94% of its catalogue in stock. The best seller is Build a Box - 8 Pack LP, at £36.00, followed by Bowl & Spoon and Build a Box - 4 Pack LP.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Food Items29%
Grains, Rice & Cereal23%
Tableware9%
Food, Beverages & Tobacco3%

Share of the catalogue by product family.

Activity mixdominant: Food Items
Food Items81%
Kitchen & Dining15%
Food, Beverages & Tobacco3%
Beverages2%

The dominant category places Surreal UK in its comparison group.

Prices and ratingsstore data
Average rating
4.69 / 5
Rated products
87% of the catalogue
In stock
94%
Upper price quartile
US$40.50
Currency
GBP

05 · Influencers

Who talks about Surreal UK.

The creators who tag @eat_surreal on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @eat_surreal on Instagram, led by Fatimah🍉 (46.5K followers, 37.1% engagement).

Influencersaccounts tagging @eat_surreal · Instagram
AccountProfileFollowersEngagementTagsRelationship
FFatimah🍉@gymbyfatimah · 🇬🇧 GBFitness sport bodybuilding Creator46.5K37.1%2Tagged @eat_surreal
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Surreal UK competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Surreal UK among Food Items brands in United Kingdom. The closest is Magic Spoon, then singingbowlgranola.com, Cheerios, Proskii, Seven Sundays, Oats Overnight.

CompetitorsFood Items · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Magic Spoonmagicspoon.com
singingbowlgranola.comsingingbowlgranola.com
Cheerioscheerios.com
Proskiiproskii.in
Seven Sundayssevensundays.com
Oats Overnightoatsovernight.com
Competitors Gravity finds for Surreal UK. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Surreal UK with Magic Spoon

07 · Company

The company behind Surreal UK.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Surreal UK is a company based in London, United Kingdom, founded in 2021 according to LinkedIn, on a domain registered in June 2021. It employs about 80 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇬🇧 United Kingdom · London
Founded
2021, per LinkedIn
Domain registered
22 Jun 2021
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
80 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
eatsurreal.co.uk · Shopify · GBP
Catalogue
17 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Surreal UK

What people ask Google about Surreal UK.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Surreal UK legit or a scam?

According to Gravity by Benchr, Surreal UK is a brand based in London, United Kingdom: its website has existed since June 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 80 people on LinkedIn, it has 122,005 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Surreal UK reviews

Customers rate Surreal UK 4.6 out of 5 on Trustpilot over 9,447 reviews, 7,284 of them in the last twelve months: 76% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Surreal UK sell?

Surreal UK is a brand that sells high-protein, zero sugar, keto-friendly gluten-free, and plant-based cereal for adults in various flavors including Cocoa, Cinnamon, Frosted, and Peanut Butter. Gravity by Benchr classifies it under Food Items, with Food Items making up 29% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Surreal UK prices: how much is it?

Surreal UK's best seller, Build a Box - 8 Pack LP, sells £36.00 on eatsurreal.co.uk. 94% of the catalogue is in stock. Gravity does not track prices daily: check eatsurreal.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Surreal UK have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Surreal UK advertises on Facebook and Instagram and on Google, where its offers often run. Check eatsurreal.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Surreal UK?

Surreal UK sells on its own website, eatsurreal.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Surreal UK?

Gravity by Benchr records a company based in London, United Kingdom, founded in 2021 according to LinkedIn, on a domain registered in 2021, with 80 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Surreal UK growing?

Yes. Gravity by Benchr estimates about 295,400 visits to eatsurreal.co.uk in September 2026, up 8% in a month and up 40% over three months. Surreal UK ranks #33 of 5,144 Food Items brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Surreal UK use?

Gravity by Benchr identifies eatsurreal.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Surreal UK's ad budget?

Gravity by Benchr does not publish a spend figure for Surreal UK on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Food Items brands in United Kingdom?

Among Food Items brands in United Kingdom in the Gravity by Benchr index, Surreal UK ranks #33 of 5,144 by estimated traffic. Its closest competitors on the same market are Magic Spoon, singingbowlgranola.com, Cheerios, Proskii, Seven Sundays. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Surreal UK.