Brand page · Food Items · United States
Magic Spoon: 159K visits a month, 54 active Meta ads, Gravity score 509.
Magic Spoon — Magic Spoon is a brand that sells breakfast cereal for adults, offering high-protein, keto-friendly, and gluten-free options with 0g of sugar. In September 2026 magicspoon.com drew an estimated 159K visits, down 28% on the month before. It ranks #138 of 20,419 Food Items brands in United States and holds a 2.1 Trustpilot rating over 39 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 238 peers: Food Items brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Magic Spoon is a brand that sells breakfast cereal for adults, offering high-protein, keto-friendly, and gluten-free options with 0g of sugar.
01 · Traffic
How much traffic Magic Spoon gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Magic Spoon drew an estimated 159K visits in September 2026, down 28% on the month before and down 22% over three months.
- Worldwide#63,642of 4.5M sites · Top 5%
- In United States#20,968of 1.2M sites · Top 5%
- Food Items, worldwide#1,555of 260,714 brands · Top 1%
- Food Items, United States#138of 20,419 brands · Top 1%
159K
estimated visits in September
1 mo ▼ −27.6%4 mo ▼ −22.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Magic Spoon.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Magic Spoon holds 2.1 out of 5 on Trustpilot over 39 reviews, 10 of them in the last twelve months: 26% of customers give five stars and 38% one star. That volume places Magic Spoon in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Food, Beverages & Tobacco
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Magic Spoon sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Magic Spoon sells on Shopify, 87% of its catalogue in stock. The best seller is Variety 4 - 1 case (4 boxes), at US$39.00, followed by Cinnamon Crunch Cereal and Fruity - 1 case (4 boxes).
#1Variety 4 - 1 case (4 boxes)Magic SpoonUS$39.00In stock
#2Cinnamon Crunch CerealMagic SpoonUS$9.75In stock
#3Fruity - 1 case (4 boxes)Magic SpoonUS$39.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Magic Spoon in its comparison group.
- Average rating
- 4.55 / 5
- Rated products
- 76% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$40.00
- Currency
- USD
04 · Ads
What Magic Spoon is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Magic Spoon runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since May 2024 (image, text, video).
Tastes Like Fall. Packed With Protein. 🥣Magic Spoon Cereal14 Oct 2026video
Tastes Like Fall. Packed With Protein. 🥣Magic Spoon Cereal14 Oct 2026video
15g Protein, 1g Sugar, 6g Fiber ⚡Magic Spoon Cereal14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Magic Spoon Inc.verified
Text ad20 Oct 2026Magic Spoon Inc.verified
Text ad20 Oct 2026Magic Spoon Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Magic Spoon.
The creators who tag @magicspooncereal on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @magicspooncereal on Instagram, led by HoffaBlock (17.7K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHoffaBlock@hoffablock · 🇺🇸 US | Entrepreneurship startups Creator | 17.7K | 0.2% | 2 | Tagged @magicspooncereal |
06 · Competitors according to Gravity
Who Magic Spoon competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Magic Spoon among Food Items brands in United States. The closest is Surreal UK, then Proskii, Cheerios, Kodiak, nl.mymuesli.com, Seven Sundays.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Surreal UKeatsurreal.co.uk | |||||||
| Proskiiproskii.in | |||||||
| Cheerioscheerios.com | |||||||
| Kodiakkodiakcakes.com | |||||||
| nl.mymuesli.comnl.mymuesli.com | |||||||
| Seven Sundayssevensundays.com |
07 · Company
The company behind Magic Spoon.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Magic Spoon is a company based in New York, United States, founded in 2019 according to LinkedIn, on a domain registered in June 2001. It employs about 89 people, is listed at early_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2019, per LinkedIn
- Domain registered
- 27 Jun 2001
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 89 on LinkedIn
- Funding stage
- Early stage venture · last deal: series b
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- magicspoon.com · Shopify · USD
- Catalogue
- 37 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Magic Spoon
What people ask Google about Magic Spoon.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Magic Spoon legit or a scam?
According to Gravity by Benchr, Magic Spoon is a brand based in New York, United States: its website has existed since June 2001, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 89 people on LinkedIn, it has 424,890 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Magic Spoon?
Customers rate Magic Spoon 2.1 out of 5 on Trustpilot over 39 reviews, 10 of them in the last twelve months: 26% give five stars, 38% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Magic Spoon?
Magic Spoon is a brand that sells breakfast cereal for adults, offering high-protein, keto-friendly, and gluten-free options with 0g of sugar. Gravity by Benchr classifies it under Food Items, with Food Items making up 5% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Magic Spoon prices: how much is it?
Magic Spoon's best seller, Variety 4 - 1 case (4 boxes), sells US$39.00 on magicspoon.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check magicspoon.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Magic Spoon have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Magic Spoon advertises on Facebook and Instagram and on Google, where its offers often run. Check magicspoon.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Magic Spoon?
Magic Spoon sells on its own website, magicspoon.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Magic Spoon?
Gravity by Benchr records a company based in New York, United States, founded in 2019 according to LinkedIn, on a domain registered in 2001, with 89 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Magic Spoon growing?
Not at the moment. Gravity by Benchr estimates about 158,600 visits to magicspoon.com in September 2026, down 28% in a month and down 22% over three months. Magic Spoon ranks #138 of 20,419 Food Items brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Magic Spoon use?
Gravity by Benchr identifies magicspoon.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Magic Spoon's ad budget?
Gravity by Benchr does not publish a spend figure for Magic Spoon on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in United States?
Among Food Items brands in United States in the Gravity by Benchr index, Magic Spoon ranks #138 of 20,419 by estimated traffic. Its closest competitors on the same market are Surreal UK, Proskii, Cheerios, Kodiak, nl.mymuesli.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Magic Spoon.