Brand page · Clothing · Australia
Echt: 274K visits a month, 273 active Meta ads, Gravity score 430.
Echt — Echt Apparel is an Australian active wear apparel company that specializes in performance and leisure-based gym clothing and accessories for women and men. In September 2026 echt.com.au drew an estimated 274K visits, down 32% on the month before. It ranks #124 of 12,275 Clothing brands in Australia and holds a 3.5 Trustpilot rating over 18,937 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Echt Apparel is an Australian active wear apparel company that specializes in performance and leisure-based gym clothing and accessories for women and men.
01 · Traffic
How much traffic Echt gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Echt drew an estimated 274K visits in September 2026, down 32% on the month before and down 57% over three months.
- Worldwide#40,317of 4.5M sites · Top 1%
- In Australia#822of 105K sites · Top 1%
- Clothing, worldwide#3,543of 459,295 brands · Top 1%
- Clothing, Australia#124of 12,275 brands · Top 5%
274K
estimated visits in September
1 mo ▼ −31.7%4 mo ▼ −56.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Echt.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Echt holds 3.5 out of 5 on Trustpilot over 18,937 reviews, 102 of them in the last twelve months: 75% of customers give five stars and 7% one star. That volume places Echt in the top 1 % of the 270,321 Trustpilot pages in the Gravity index.
Activewear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Echt sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Echt sells on Shopify, 92% of its catalogue in stock. The best seller is Arise Scrunch Shorts - Black, at A$29.00, followed by Echt Force Knit Shorts - Black and Echt Tapered Joggers - Black.
#1Arise Scrunch Shorts - BlackEchtA$29.00In stock
#2Echt Force Knit Shorts - BlackEchtA$55.00In stock
#3Echt Tapered Joggers - BlackEchtA$70.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Echt in its comparison group.
- Average rating
- 4.04 / 5
- Rated products
- 92% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$31.38
- Currency
- AUD
04 · Ads
What Echt is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Echt runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
The $70 Pant You'll Live InEcht6 Oct 2026image
Your New Leg-Day EssentialEcht5 Oct 2026image
Spotted In PlumEcht4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026ECHT APPAREL PTY LTDverified
Text ad20 Oct 2026ECHT APPAREL PTY LTDverified
Text ad20 Oct 2026ECHT APPAREL PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Echt.
The creators who tag @echt_apparel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @echt_apparel on Instagram, led by CHYNA LEITU LEAPAI (10.9K followers, 4.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCHYNA LEITU LEAPAI@chyna_leapai · 🇺🇸 US | Parenting family Creator | 10.9K | 4.8% | 3 | Tagged @echt_apparel |
06 · Competitors according to Gravity
Who Echt competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Echt among Clothing brands in Australia. The closest is fabletics.co.uk, then row.gymshark.com, Pursue Fitness, Ryderwear, tlfapparel.com, SQUATWOLF.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| fabletics.co.ukfabletics.co.uk | |||||||
| row.gymshark.comrow.gymshark.com | |||||||
| Pursue Fitnesspursuefitness.com | |||||||
| Ryderwearryderwear.com | |||||||
| tlfapparel.comtlfapparel.com | |||||||
| SQUATWOLFsquatwolf.com |
07 · Company
The company behind Echt.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Echt is a company based in Truganina, Australia. It employs about 9 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Truganina
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 9 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- echt.com.au · Shopify · AUD
- Catalogue
- 1,339 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Echt
What people ask Google about Echt.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Echt legit?
According to Gravity by Benchr, Echt is a brand based in Truganina, Australia: it sells on a Shopify store, it employs 9 people on LinkedIn, it has 590,229 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Echt reviews: is it worth it?
Customers rate Echt 3.5 out of 5 on Trustpilot over 18,937 reviews, 102 of them in the last twelve months: 75% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Echt known for?
Echt Apparel is an Australian active wear apparel company that specializes in performance and leisure-based gym clothing and accessories for women and men. Gravity by Benchr classifies it under Clothing, with Activewear making up 45% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Echt prices: how much is it?
Echt's best seller, Arise Scrunch Shorts - Black, sells A$29.00 on echt.com.au. 92% of the catalogue is in stock. Gravity does not track prices daily: check echt.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Echt promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Echt advertises on Facebook and Instagram and on Google, where its offers often run. Check echt.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Echt?
Echt sells on its own website, echt.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Echt?
Gravity by Benchr records a company based in Truganina, Australia, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Echt doing well?
Not at the moment. Gravity by Benchr estimates about 274,300 visits to echt.com.au in September 2026, down 32% in a month and down 57% over three months. Echt ranks #124 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Echt use?
Gravity by Benchr identifies echt.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Echt's ad budget?
Gravity by Benchr does not publish a spend figure for Echt on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Echt ranks #124 of 12,275 by estimated traffic. Its closest competitors on the same market are fabletics.co.uk, row.gymshark.com, Pursue Fitness, Ryderwear, tlfapparel.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Echt.