Brand page · Hobbies & Creative Arts · Australia

Eckersley's Top 5% worldwide Top 5% in Australia Top 1% in Hobbies & Creative Arts Top 1% in Hobbies & Creative Arts in Australia
eckersleys.com.au·🇦🇺 Australia· Shopify

Eckersley's: 192k visits a month, 20 active Meta ads, Gravity score 579.

Eckersley's — Eckersley's Art & Craft is an Australian retailer of art and craft supplies, offering materials for painting, drawing, design, and crafts both in-store and online. In September 2026 eckersleys.com.au drew an estimated 192k visits, down 20% on the month before. It ranks #19 of 3,871 Hobbies & Creative Arts brands in Australia.

eckersleys.com.au@eckersleys 31.8kFacebookTrustpilot 3.3Meta Ad Library 20

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
192k
−20% vs. August 2026
Instagram followers
31.8k
2,354 posts · @eckersleys
Trustpilot
3.3
4 reviews · 1 in 12 months
Meta ads
20
active · on Google since 2023
Products
100%
in stock
Rank in Australia
#19
of 3,871 in Hobbies & Creative Arts
LinkedIn
—
Data not available
Earned media value
€2.1k
per month, Instagram

Gravity score

579/ 1000 · 9 of 10 indicators rated
Brand Power535
Momentum553
Performance649

Percentiles within 54 peers: Hobbies & Creative Arts brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Eckersley's Art & Craft is an Australian retailer of art and craft supplies, offering materials for painting, drawing, design, and crafts both in-store and online.

01 · Traffic

How much traffic Eckersley's gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Eckersley's drew an estimated 192k visits in September 2026, down 20% on the month before and up 11% over three months.

  • Worldwide#54,346of 4.5m sites · Top 5%
  • In Australia#1,121of 105k sites · Top 5%
  • Hobbies & Creative Arts, worldwide#803of 136,278 brands · Top 1%
  • Hobbies & Creative Arts, Australia#19of 3,871 brands · Top 1%
Monthly visitssource Sept 2026

192k

estimated visits in September

1 mo ▼ −19.6%4 mo ▲ +11.1%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Eckersley's.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Eckersley's holds 3.3 out of 5 on Trustpilot over 4 reviews, 1 of them in the last twelve months: 25% of customers give five stars and 50% one star.

Trustpilotread 21 Oct 2026
3.3TrustScore · 4 reviews · 1 in 12 months
5 ★25%
4 ★25%
3 ★0%
2 ★0%
1 ★50%

Craft Store Art Supply Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Eckersley's sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Eckersley's sells on Shopify, 100% of its catalogue in stock. The best seller is Prismacolor Premier Coloured Pencils, at A$4.95, followed by Matisse Structure Formula Acrylic Paints 75ml and Faber-Castell Polychromos Colour Pencils.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Gift Cards0%

Share of the catalogue by product family.

Activity mixdominant: Hobbies & Creative Arts
Hobbies & Creative Arts50%
Office Instruments16%
General Office Supplies4%
Toys4%
Tools4%

The dominant category places Eckersley's in its comparison group.

Prices and ratingsstore data
Average rating
4.52 / 5
Rated products
29% of the catalogue
In stock
100%
Upper price quartile
US$29.26
Currency
AUD

05 · Influencers

Who talks about Eckersley's.

The creators who tag @eckersleys on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @eckersleys on Instagram, led by 💜❤️⭐️Michelle⭐️❤️💜 (34.1k followers, 3.7% engagement).

Influencersaccounts tagging @eckersleys · Instagram
AccountProfileFollowersEngagementTagsRelationship
�💜❤️⭐️Michelle⭐️❤️💜@cookiemichsirg · INTLDecoration garden diy Creator34.1k3.7%8Tagged @eckersleys
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Eckersley's competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Eckersley's among Hobbies & Creative Arts brands in Australia. The closest is Blick Art Materials, then Cass Art, iartsupplies.co.uk, geant-beaux-arts.fr, kreatima.com, MEEDEN ART.

CompetitorsHobbies & Creative Arts · Australia · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Blick Art Materialsdickblick.com
Cass Artcassart.co.uk
iartsupplies.co.ukiartsupplies.co.uk
geant-beaux-arts.frgeant-beaux-arts.fr
kreatima.comkreatima.com
MEEDEN ARTmeedenart.com
Competitors Gravity finds for Eckersley's. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Eckersley's with Blick Art Materials

07 · Company

The company behind Eckersley's.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Eckersley's is a company based in Australia.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇦🇺 Australia
Founded
Data not available
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
eckersleys.com.au · Shopify · AUD
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Eckersley's

What people ask Google about Eckersley's.

9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Eckersley's a legit company?

According to Gravity by Benchr, Eckersley's is a brand based in Australia: it sells on a Shopify store, it has 31,848 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Eckersley's known for?

Eckersley's Art & Craft is an Australian retailer of art and craft supplies, offering materials for painting, drawing, design, and crafts both in-store and online. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Gift Cards making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Eckersley's prices: how much is it?

Eckersley's' best seller, Prismacolor Premier Coloured Pencils, sells A$4.95 on eckersleys.com.au. 100% of the catalogue is in stock. Gravity does not track prices daily: check eckersleys.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Eckersley's promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Eckersley's advertises on Facebook and Instagram and on Google, where its offers often run. Check eckersleys.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Eckersley's?

Eckersley's sells on its own website, eckersleys.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Is Eckersley's growing?

Yes. Gravity by Benchr estimates about 191,600 visits to eckersleys.com.au in September 2026, down 20% in a month and up 11% over three months. Eckersley's ranks #19 of 3,871 Hobbies & Creative Arts brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Eckersley's use?

Gravity by Benchr identifies eckersleys.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since August 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Eckersley's' ad budget?

Gravity by Benchr does not publish a spend figure for Eckersley's on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Hobbies & Creative Arts brands in Australia?

Among Hobbies & Creative Arts brands in Australia in the Gravity by Benchr index, Eckersley's ranks #19 of 3,871 by estimated traffic. Its closest competitors on the same market are Blick Art Materials, Cass Art, iartsupplies.co.uk, geant-beaux-arts.fr and kreatima.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Eckersley's.