Brand page · Personal Care · United States
EDJY traffic, ads & competitors 116k visits a month, 200 active Meta ads, Gravity score 544.
EDJY — EDJY is a brand that sells precision nail care products, featuring the world's first single-blade nail cutter that provides cleaner cuts than traditional clippers. The company also offers toenail cutters, cutter combos, and slant tweezers. In September 2026 edjy.com drew an estimated 116k visits, down 9% on the month before. It ranks #685 of 33,626 Personal Care brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
EDJY is a brand that sells precision nail care products, featuring the world's first single-blade nail cutter that provides cleaner cuts than traditional clippers. The company also offers toenail cutters, cutter combos, and slant tweezers.
01 · Traffic
EDJY website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
EDJY drew an estimated 116k visits in September 2026, down 9% on the month before and down 23% over three months.
- Worldwide#82,853of 4.5m sites · Top 5%
- In United States#27,240of 1.2m sites · Top 5%
- Personal Care, worldwide#4,015of 215,119 brands · Top 5%
- Personal Care, United States#685of 33,626 brands · Top 5%
116k
estimated visits in September
1 mo ▼ −8.8%4 mo ▼ −23.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
EDJY reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
EDJY holds 3.8 out of 5 on Trustpilot over 6 reviews, 5 of them in the last twelve months: 83% of customers give five stars and 0% one star.
Cosmetics Store Beauty Supply Store Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
EDJY best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
EDJY sells on Shopify, 100% of its catalogue in stock. The best seller is EDJY Fingernail Cutter, at US$18.00–US$68.00, followed by EDJY Toenail Cutter and EDJY Nail Cutter Combo.
#1EDJY Fingernail CutterEDJYUS$18.00–US$68.00In stock
#2EDJY Toenail CutterEDJYUS$23.00–US$44.00In stock
#3EDJY Nail Cutter ComboEDJYUS$39.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places EDJY in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 100% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$27.00
- Currency
- USD
04 · Ads
EDJY ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
EDJY runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since July 2024 (image, text, video).
Cut to perfection, every cutEDJY6 Oct 2026video
Clippers Crush. EDJY Cuts.EDJY5 Oct 2026video
Cut to perfection, every cutEDJY5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026EDJY LLCverified
Text ad21 Oct 2026EDJY LLCverified
Text ad20 Oct 2026EDJY LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
EDJY influencers
The creators who tag @edjyusa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @edjyusa on Instagram, led by CNN Underscored (410k followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCNN Underscored@cnnunderscored · 🇺🇸 US | Tech gadgets innovation Creator | 410k | 1.0% | 1 | Tagged @edjyusa |
06 · Competitors according to Gravity
EDJY competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for EDJY among Personal Care brands in the United States. The closest is STALEKS, then NailsUp, MelodySusie, nailpolishdirect.co.uk, Chillhouse, sallyhansen.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| STALEKSstaleks.com | |||||||
| NailsUpnailsup.ro | |||||||
| MelodySusiemelodysusie.com | |||||||
| nailpolishdirect.co.uknailpolishdirect.co.uk | |||||||
| Chillhousechillhouse.com | |||||||
| sallyhansen.comsallyhansen.com |
07 · Company
Who is behind EDJY?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
EDJY is a company based in Ketchum, United States, founded in 2023 according to LinkedIn, on a domain registered in October 2009. It employs about 19 people.
- Entity country
- 🇺🇸 United States · Ketchum
- Founded
- 2023, per LinkedIn
- Domain registered
- 10 Oct 2009
- Status
- Operating
- Employees
- 19 on LinkedIn
- Own store
- edjy.com · Shopify · USD
- Catalogue
- 1 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about EDJY
What people ask Google about EDJY.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is EDJY legit?
According to Gravity by Benchr, EDJY is a brand based in Ketchum, United States: its website has existed since October 2009, it sells on a Shopify store, it employs 19 people on LinkedIn, it has 46,480 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is EDJY?
EDJY is a brand that sells precision nail care products, featuring the world's first single-blade nail cutter that provides cleaner cuts than traditional clippers. The company also offers toenail cutters, cutter combos, and slant tweezers. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 75% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does EDJY cost?
EDJY's best seller, EDJY Fingernail Cutter, sells from US$18.00 to US$68.00 on edjy.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check edjy.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
EDJY promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: EDJY advertises on Facebook and Instagram and on Google, where its offers often run. Check edjy.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy EDJY?
EDJY sells on its own website, edjy.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns EDJY?
Gravity by Benchr records a company based in Ketchum, United States, founded in 2023 according to LinkedIn, on a domain registered in 2009, with 19 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is EDJY growing?
Not at the moment. Gravity by Benchr estimates about 115,900 visits to edjy.com in September 2026, down 9% in a month and down 23% over three months. EDJY ranks #685 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does EDJY use?
Gravity by Benchr identifies edjy.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does EDJY spend on Meta ads?
Gravity by Benchr does not publish a spend figure for EDJY on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United States?
Among Personal Care brands in the United States in the Gravity by Benchr index, EDJY ranks #685 of 33,626 by estimated traffic. Its closest competitors on the same market are STALEKS, NailsUp, MelodySusie, nailpolishdirect.co.uk and Chillhouse. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with EDJY.