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- EF Collection®
Brand page · Jewelry · United States
EF Collection® traffic, ads & competitors 30.4k visits a month, 23 active Meta ads, Gravity score 543.
EF Collection® — EF Collection creates everyday fine jewelry in 14k gold and natural diamonds, offering earrings, necklaces, rings, and bracelets designed to be layered and worn daily. In September 2026 efcollection.com drew an estimated 30.4k visits, down 21% on the month before. It ranks #1,045 of 33,382 Jewelry brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 737 peers: Jewelry brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
EF Collection creates everyday fine jewelry in 14k gold and natural diamonds, offering earrings, necklaces, rings, and bracelets designed to be layered and worn daily.
01 · Traffic
EF Collection® website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
EF Collection® drew an estimated 30.4k visits in September 2026, down 21% on the month before and up 53% over three months.
- Worldwide#259,600of 4.5m sites · Top 10%
- In United States#81,119of 1.2m sites · Top 10%
- Jewelry, worldwide#6,203of 132,285 brands · Top 5%
- Jewelry, United States#1,045of 33,382 brands · Top 5%
30.4k
estimated visits in September
1 mo ▼ −21.5%4 mo ▲ +52.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
EF Collection® reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
EF Collection® holds 2.7 out of 5 on Trustpilot over 5 reviews, 1 of them in the last twelve months: 20% of customers give five stars and 40% one star.
Jewelry Store Jeweler Jewelry Designer Jewellery Manufacturer Costume Jewelry Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
EF Collection® best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
EF Collection® sells on Shopify, 99% of its catalogue in stock. The best seller is Diamond Mini Huggie Earring, at US$348.00–US$695.00, followed by Angels 4 Austin x Angel Dear Lovie and EF Collection Foaming Jewelry Cleaner.
#1Diamond Mini Huggie EarringEF Collection®US$348.00–US$695.00In stock
#2Angels 4 Austin x Angel Dear LovieEF Collection®US$15.00In stock
#3EF Collection Foaming Jewelry CleanerEF Collection®US$25.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places EF Collection® in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 26% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$2,310.75
- Currency
- USD
04 · Ads
EF Collection® ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
EF Collection® runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2022 (image, text, video).
Save 15% off your first orderEF Collection7 Oct 2026image
The It-Girl FavoriteEF Collection7 Oct 2026image
Crafted for a lifetime of loveEF Collection7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026EF Collection LLCverified
Text ad21 Oct 2026EF Collection LLCverified
Text ad21 Oct 2026EF Collection LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
EF Collection® influencers
The creators who tag @efcollection on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @efcollection on Instagram, led by Mrs. Push: Push Present Destination by Melissa Mor (10.5k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMrs. Push: Push Present Destination by Melissa Mor@shopmrspush · 🇺🇸 US | Parenting family Creator | 10.5k | 0.4% | 2 | Tagged @efcollection |
06 · Competitors according to Gravity
EF Collection® competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for EF Collection® among Jewelry brands in the United States. The closest is Monisha Melwani, then Pearl Paradise, ippolita.com, The Diamond Parlor, MIZUKI, Rachel Quinn.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Monisha Melwanimonishamelwani.com | |||||||
| Pearl Paradisepearlparadise.com | |||||||
| ippolita.comippolita.com | |||||||
| The Diamond Parlorthediamondparlor.com | |||||||
| MIZUKImizukijewels.com | |||||||
| Rachel Quinnrachelquinn.com |
07 · Company
Who is behind EF Collection®?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
EF Collection® is a company based in Los Angeles, United States, founded in 2010 according to LinkedIn, on a domain registered in July 2012. It employs about 9 people.
- Entity country
- 🇺🇸 United States · Los Angeles
- Founded
- 2010, per LinkedIn
- Domain registered
- 29 Jul 2012
- Status
- Operating
- Employees
- 9 on LinkedIn
- Own store
- efcollection.com · Shopify · USD
- Catalogue
- 228 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about EF Collection®
What people ask Google about EF Collection®.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is EF Collection® legit?
According to Gravity by Benchr, EF Collection® is a brand based in Los Angeles, United States: its website has existed since July 2012, it sells on a Shopify store, it employs 9 people on LinkedIn, it has 170,350 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is EF Collection®?
EF Collection creates everyday fine jewelry in 14k gold and natural diamonds, offering earrings, necklaces, rings, and bracelets designed to be layered and worn daily. Gravity by Benchr classifies it under Jewelry, with Earrings making up 18% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is EF Collection® expensive?
EF Collection®'s best seller, Diamond Mini Huggie Earring, sells from US$348.00 to US$695.00 on efcollection.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check efcollection.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a EF Collection® discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: EF Collection® advertises on Facebook and Instagram and on Google, where its offers often run. Check efcollection.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy EF Collection®?
EF Collection® sells on its own website, efcollection.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns EF Collection®?
Gravity by Benchr records a company based in Los Angeles, United States, founded in 2010 according to LinkedIn, on a domain registered in 2012, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is EF Collection® doing well?
Yes. Gravity by Benchr estimates about 30,400 visits to efcollection.com in September 2026, down 21% in a month and up 53% over three months. EF Collection® ranks #1,045 of 33,382 Jewelry brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does EF Collection® use?
Gravity by Benchr identifies efcollection.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is EF Collection®'s ad budget?
Gravity by Benchr does not publish a spend figure for EF Collection® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in the United States?
Among Jewelry brands in the United States in the Gravity by Benchr index, EF Collection® ranks #1,045 of 33,382 by estimated traffic. Its closest competitors on the same market are Monisha Melwani, Pearl Paradise, ippolita.com, The Diamond Parlor and MIZUKI. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with EF Collection®.