Brand page · Kitchen & Dining · Italy

Electrolux Top 1% worldwide Top 1% in Italy Top 1% in Kitchen & Dining Top 1% in Kitchen & Dining in Italy
electrolux.it·🇮🇹 Italy·Since 1997

Electrolux: 449K visits a month, 54 active Meta ads.

Electrolux — Electrolux is an Italian producer of home appliances that sells ovens, cooktops, hoods, washing machines, dryers, dishwashers, refrigerators, and kitchen robots. In September 2026 electrolux.it drew an estimated 449K visits, down 6% on the month before. It ranks #3 of 1,299 Kitchen & Dining brands in Italy and holds a 3.6 Trustpilot rating over 5,495 reviews.

electrolux.it@electrolux.italia 22.3KYouTube 9.4KFacebookTrustpilot 3.6Meta Ad Library 54

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026

Estimated traffic
449K
−6% vs. August 2026
Instagram followers
22.3K
143 posts · @electrolux.italia
Trustpilot
3.6
5,495 reviews · 2,524 in 12 months
Meta ads
54
active · on Google since 2022
Products
—
Data not available
Rank in Italy
#3
of 1,299 in Kitchen & Dining
LinkedIn
—
Data not available
Earned media value
€73.3k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Electrolux is an Italian producer of home appliances that sells ovens, cooktops, hoods, washing machines, dryers, dishwashers, refrigerators, and kitchen robots.

01 · Traffic

How much traffic Electrolux gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Electrolux drew an estimated 449K visits in September 2026, down 6% on the month before and down 26% over three months.

  • Worldwide#27,077of 4.5M sites · Top 1%
  • In Italy#715of 138K sites · Top 1%
  • Kitchen & Dining, worldwide#519of 145,612 brands · Top 1%
  • Kitchen & Dining, Italy#3of 1,299 brands · Top 1%
Monthly visitssource Sept 2026

449K

estimated visits in September

1 mo ▼ −5.8%4 mo ▼ −25.8%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Electrolux.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Electrolux holds 3.6 out of 5 on Trustpilot over 5,495 reviews, 2,524 of them in the last twelve months: 52% of customers give five stars and 31% one star. That volume places Electrolux in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
3.6TrustScore · 5,495 reviews · 2,524 in 12 months
Top 5% review volume
5 ★52%
4 ★9%
3 ★4%
2 ★4%
1 ★31%
Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Electrolux sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Electrolux's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Kitchen & Dining
Kitchen & Dining88%
Household Appliances4%
Household Appliance Accessories1%

The dominant category places Electrolux in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Electrolux.

The creators who tag @electrolux.italia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @electrolux.italia on Instagram, led by PastryChef081 Danilo Romano (220K followers, 14.9% engagement).

Influencersaccounts tagging @electrolux.italia · Instagram
AccountProfileFollowersEngagementTagsRelationship
PPastryChef081 Danilo Romano@pastrychef081 · 🇮🇹 ITFood cooking nutrition Creator220K14.9%1Tagged @electrolux.italia
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Electrolux competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Electrolux among Kitchen & Dining brands in Italy. The closest is aeg.it, then Elektro Loeters, miele.ca, whirlpool.it, Gorenje, Bauknecht.

CompetitorsKitchen & Dining · Italy · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
aeg.itaeg.it
Elektro Loetersloeters.be
miele.camiele.ca
whirlpool.itwhirlpool.it
Gorenjegorenje.com
Bauknechtbauknecht.de
Competitors Gravity finds for Electrolux. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Electrolux with aeg.it

07 · Company

The company behind Electrolux.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Electrolux is a company based in Italy, on a domain registered in September 1997.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇮🇹 Italy
Founded
Data not available
Domain registered
29 Sept 1997
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
electrolux.it
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Electrolux

What people ask Google about Electrolux.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Electrolux a legit company?

According to Gravity by Benchr, Electrolux is a brand based in Italy: its website has existed since September 1997, its Trustpilot profile is claimed by the brand, it has 22,327 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

Electrolux reviews

Customers rate Electrolux 3.6 out of 5 on Trustpilot over 5,495 reviews, 2,524 of them in the last twelve months: 52% give five stars, 31% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Electrolux known for?

Electrolux is an Italian producer of home appliances that sells ovens, cooktops, hoods, washing machines, dryers, dishwashers, refrigerators, and kitchen robots. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.

Is there a Electrolux discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Electrolux advertises on Facebook and Instagram and on Google, where its offers often run. Check electrolux.it for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns Electrolux?

Gravity by Benchr records a company based in Italy, whose domain was registered in 1997. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Electrolux doing well?

Not at the moment. Gravity by Benchr estimates about 448,900 visits to electrolux.it in September 2026, down 6% in a month and down 26% over three months. Electrolux ranks #3 of 1,299 Kitchen & Dining brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

What is Electrolux's ad budget?

Gravity by Benchr does not publish a spend figure for Electrolux on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Kitchen & Dining brands in Italy?

Among Kitchen & Dining brands in Italy in the Gravity by Benchr index, Electrolux ranks #3 of 1,299 by estimated traffic. Its closest competitors on the same market are aeg.it, Elektro Loeters, miele.ca, whirlpool.it, Gorenje. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Electrolux.