Brand page · Kitchen & Dining · Sweden
Electrolux traffic, ads & competitors 261k visits a month, 55 active Meta ads.
Electrolux — Electrolux is a manufacturer of household appliances focusing on innovations for cooking, cleaning, and laundry solutions that simplify daily life. In September 2026 electrolux.se drew an estimated 261k visits, up 10% on the month before. It ranks #3 of 619 Kitchen & Dining brands in Sweden and holds a 1.3 Trustpilot rating over 742 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Electrolux is a manufacturer of household appliances focusing on innovations for cooking, cleaning, and laundry solutions that simplify daily life.
01 · Traffic
How much traffic Electrolux gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Electrolux drew an estimated 261k visits in September 2026, up 10% on the month before and down 2% over three months.
- Worldwide#41,909of 4.5m sites · Top 1%
- In Sweden#324of 27.3k sites · Top 5%
- Kitchen & Dining, worldwide#845of 145,612 brands · Top 1%
- Kitchen & Dining, Sweden#3of 619 brands · Top 1%
261k
estimated visits in September
1 mo ▲ +10.3%4 mo ▼ −1.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Electrolux.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Electrolux holds 1.3 out of 5 on Trustpilot over 742 reviews, 134 of them in the last twelve months: 7% of customers give five stars and 89% one star. That volume places Electrolux in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Construction & Manufacturing
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Electrolux sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Electrolux's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Electrolux in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Electrolux is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Electrolux runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since November 2021 (image, text, video).
håll ångan uppeElectrolux6 Oct 2026video
god smak, helt enkeltElectrolux6 Oct 2026video
Mer än en ugnElectrolux5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Electrolux ABverified
Image ad20 Oct 2026Electrolux ABverified
Text ad20 Oct 2026Electrolux ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Electrolux.
The creators who tag @electroluxse on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @electroluxse on Instagram, led by Gabriella Skog (23.2k followers, 4.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGabriella Skog@gabriellaskog · 🇸🇪 SE | Decoration garden diy Creator | 23.2k | 4.3% | 2 | Tagged @electroluxse |
06 · Competitors according to Gravity
Who Electrolux competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Electrolux among Kitchen & Dining brands in Sweden. The closest is Miele, then aeg.de, bosch-home.se, miele.ca, Gorenje, Beko.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mielemieleusa.com | |||||||
| aeg.deaeg.de | |||||||
| bosch-home.sebosch-home.se | |||||||
| miele.camiele.ca | |||||||
| Gorenjegorenje.com | |||||||
| Bekobeko.com |
07 · Company
The company behind Electrolux.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Electrolux is a company based in Sweden.
- Entity country
- 🇸🇪 Sweden
- Own store
- electrolux.se
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Electrolux
What people ask Google about Electrolux.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Electrolux a legit company?
According to Gravity by Benchr, Electrolux is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it has 23,138 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Electrolux reviews
Customers rate Electrolux 1.3 out of 5 on Trustpilot over 742 reviews, 134 of them in the last twelve months: 7% give five stars, 89% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Electrolux known for?
Electrolux is a manufacturer of household appliances focusing on innovations for cooking, cleaning, and laundry solutions that simplify daily life. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Does Electrolux have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Electrolux advertises on Facebook and Instagram and on Google, where its offers often run. Check electrolux.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is Electrolux doing well?
Not at the moment. Gravity by Benchr estimates about 261,200 visits to electrolux.se in September 2026, up 10% in a month and down 2% over three months. Electrolux ranks #3 of 619 Kitchen & Dining brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Electrolux's ad budget?
Gravity by Benchr does not publish a spend figure for Electrolux on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Sweden?
Among Kitchen & Dining brands in Sweden in the Gravity by Benchr index, Electrolux ranks #3 of 619 by estimated traffic. Its closest competitors on the same market are Miele, aeg.de, bosch-home.se, miele.ca and Gorenje. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Electrolux.