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Brand page · Personal Care · United States

Element Brooklyn Top 5% worldwide Top 5% in United States Top 5% in Personal Care Top 5% in Personal Care in United States
elementbrooklyn.com·🇺🇸 Brooklyn, United States· Shopify·Since 2020

Element Brooklyn: 137k visits a month, 345 active Meta ads, Gravity score 748.

Element Brooklyn — Element Brooklyn is a brand that sells eco-friendly refillable soaps, lotions, and candles made in Brooklyn, offering affordable alternatives to luxury products with planet-friendly packaging. In September 2026 elementbrooklyn.com drew an estimated 137k visits, up 19% on the month before. It ranks #590 of 33,626 Personal Care brands in United States and holds a 2.9 Trustpilot rating over 40 reviews.

elementbrooklyn.com@element.brooklyn 63.2kLinkedIn 242Trustpilot 2.9Meta Ad Library 345

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
137k
+19% vs. August 2026
Instagram followers
63.2k
68 posts · @element.brooklyn
Trustpilot
2.9
40 reviews · 10 in 12 months
Meta ads
345
active · on Google since 2024
Products
94%
in stock · 50 collections
Rank in United States
#590
of 33,626 in Personal Care
LinkedIn
242
followers · 12 employees
Earned media value
€841.4
per month, Instagram

Gravity score

748/ 1000 · 10 of 10 indicators rated
Brand Power637
Momentum869
Performance739

Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Element Brooklyn is a brand that sells eco-friendly refillable soaps, lotions, and candles made in Brooklyn, offering affordable alternatives to luxury products with planet-friendly packaging.

01 · Traffic

How much traffic Element Brooklyn gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Element Brooklyn drew an estimated 137k visits in September 2026, up 19% on the month before and up 47% over three months.

  • Worldwide#72,059of 4.5m sites · Top 5%
  • In United States#23,774of 1.2m sites · Top 5%
  • Personal Care, worldwide#3,449of 215,119 brands · Top 5%
  • Personal Care, United States#590of 33,626 brands · Top 5%
Monthly visitssource Sept 2026

137k

estimated visits in September

1 mo ▲ +19.5%4 mo ▲ +46.7%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Element Brooklyn.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Element Brooklyn holds 2.9 out of 5 on Trustpilot over 40 reviews, 10 of them in the last twelve months: 35% of customers give five stars and 18% one star. That volume places Element Brooklyn in the top 40% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 20 Oct 2026
2.9TrustScore · 40 reviews · 10 in 12 months
Top 40% review volume
5 ★35%
4 ★8%
3 ★15%
2 ★25%
1 ★18%

Beauty Product Supplier

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Element Brooklyn sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Element Brooklyn sells on Shopify, 94% of its catalogue in stock. The best seller is Mandarin Crush Hand Soap, at US$27.00, followed by Pumice Stone Hand Soap and Kiso Forest Hand Soap.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Home Fragrances36%
Cosmetics35%
Hair Care7%
Household Cleaning Supplies6%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care43%
Decor40%
Bathroom Accessories8%
Household Supplies6%
Shopping Totes1%

The dominant category places Element Brooklyn in its comparison group.

Prices and ratingsstore data
Average rating
4.69 / 5
Rated products
90% of the catalogue
In stock
94%
Upper price quartile
US$36.00
Currency
USD

05 · Influencers

Who talks about Element Brooklyn.

The creators who tag @element.brooklyn on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @element.brooklyn on Instagram, led by Aram Simonpour (33.9k followers, 2.8% engagement).

Influencersaccounts tagging @element.brooklyn · Instagram
AccountProfileFollowersEngagementTagsRelationship
AAram Simonpour@aram_simonpour · 🇬🇧 GBBeauty cosmetics skincare Creator33.9k2.8%1Tagged @element.brooklyn
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Element Brooklyn competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Element Brooklyn among Personal Care brands in United States. The closest is Bath And Body Works, then Rituals, carrierefreres.com, dawnorganics.com.au, moltonbrown.co.uk, Dial®.

CompetitorsPersonal Care · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Bath And Body Worksbathandbodyworks.com
Ritualsrituals.cz
carrierefreres.comcarrierefreres.com
dawnorganics.com.audawnorganics.com.au
moltonbrown.co.ukmoltonbrown.co.uk
Dial®dialsoap.com
Competitors Gravity finds for Element Brooklyn. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Element Brooklyn with Bath And Body Works

07 · Company

The company behind Element Brooklyn.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Element Brooklyn is a company based in Brooklyn, United States, founded in 2022 according to LinkedIn, on a domain registered in September 2020. It employs about 12 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Brooklyn
Founded
2022, per LinkedIn
Domain registered
24 Sept 2020
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
12 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
elementbrooklyn.com · Shopify · USD
Catalogue
50 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Element Brooklyn

What people ask Google about Element Brooklyn.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Element Brooklyn a legit company?

According to Gravity by Benchr, Element Brooklyn is a brand based in Brooklyn, United States: its website has existed since September 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 12 people on LinkedIn, it has 63,234 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Element Brooklyn?

Customers rate Element Brooklyn 2.9 out of 5 on Trustpilot over 40 reviews, 10 of them in the last twelve months: 35% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Element Brooklyn sell?

Element Brooklyn is a brand that sells eco-friendly refillable soaps, lotions, and candles made in Brooklyn, offering affordable alternatives to luxury products with planet-friendly packaging. Gravity by Benchr classifies it under Personal Care, with Home Fragrances making up 36% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Element Brooklyn prices: how much is it?

Element Brooklyn's best seller, Mandarin Crush Hand Soap, sells US$27.00 on elementbrooklyn.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check elementbrooklyn.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Element Brooklyn discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Element Brooklyn advertises on Facebook and Instagram and on Google, where its offers often run. Check elementbrooklyn.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Element Brooklyn?

Element Brooklyn sells on its own website, elementbrooklyn.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Element Brooklyn?

Gravity by Benchr records a company based in Brooklyn, United States, founded in 2022 according to LinkedIn, on a domain registered in 2020, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Element Brooklyn doing well?

Yes. Gravity by Benchr estimates about 136,800 visits to elementbrooklyn.com in September 2026, up 19% in a month and up 47% over three months. Element Brooklyn ranks #590 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Element Brooklyn use?

Gravity by Benchr identifies elementbrooklyn.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Element Brooklyn spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Element Brooklyn on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United States?

Among Personal Care brands in United States in the Gravity by Benchr index, Element Brooklyn ranks #590 of 33,626 by estimated traffic. Its closest competitors on the same market are Bath And Body Works, Rituals, carrierefreres.com, dawnorganics.com.au and moltonbrown.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Element Brooklyn.