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  5. Elizabeth Arden

Brand page · Personal Care · United Kingdom

Elizabeth Arden Top 5% worldwide Top 5% in the United Kingdom Top 5% in Personal Care Top 5% in Personal Care in the United Kingdom
elizabetharden.co.uk·🇬🇧 London, United Kingdom· Shopify·Since 2004

Elizabeth Arden traffic, ads & competitors 79.2k visits a month, 163 active Meta ads, Gravity score 607.

Elizabeth Arden — Elizabeth Arden UK is a beauty brand that sells skincare, makeup, perfume and gift products, known for innovative beauty technology and distinctive fragrances. In September 2026 elizabetharden.co.uk drew an estimated 79.2k visits, down 14% on the month before. It ranks #234 of 8,226 Personal Care brands in the United Kingdom and holds a 1.6 Trustpilot rating over 95 reviews.

elizabetharden.co.uk@elizabetharden 457kFacebookLinkedIn 74.7kTrustpilot 1.6Meta Ad Library 163

Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
79.2k
−14% vs. August 2026
Instagram followers
457k
251 posts · @elizabetharden
Trustpilot
1.6
95 reviews · 23 in 12 months
Meta ads
163
active · on Google since 2022
Products
69%
in stock · 159 collections
Rank in the United Kingdom
#234
of 8,226 in Personal Care
LinkedIn
74.7k
followers · 1,901 employees
Earned media value
€247.8k
per month, Instagram

Gravity score

607/ 1000 · 9 of 10 indicators rated
Brand Power604
Momentum466
Performance749

Percentiles within 412 peers: Personal Care brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Elizabeth Arden UK is a beauty brand that sells skincare, makeup, perfume and gift products, known for innovative beauty technology and distinctive fragrances.

01 · Traffic

Elizabeth Arden website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Elizabeth Arden drew an estimated 79.2k visits in September 2026, down 14% on the month before and down 27% over three months.

  • Worldwide#114,660of 4.5m sites · Top 5%
  • In United Kingdom#5,978of 192k sites · Top 5%
  • Personal Care, worldwide#5,679of 215,119 brands · Top 5%
  • Personal Care, United Kingdom#234of 8,226 brands · Top 5%
Monthly visitssource Sept 2026

79.2k

estimated visits in September

1 mo ▼ −14.0%4 mo ▼ −27.1%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Elizabeth Arden reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Elizabeth Arden holds 1.6 out of 5 on Trustpilot over 95 reviews, 23 of them in the last twelve months: 16% of customers give five stars and 72% one star. That volume places Elizabeth Arden in the top 30% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 20 Oct 2026
1.6TrustScore · 95 reviews · 23 in 12 months
Top 30% review volume
5 ★16%
4 ★5%
3 ★2%
2 ★5%
1 ★72%

Beauty & Well-being

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Elizabeth Arden best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Elizabeth Arden sells on Shopify, 69% of its catalogue in stock. The best seller is Eight Hour® Cream Skin Protectant, at £31.00, followed by Eight Hour® Cream Lip Protectant Stick Sheer Tint SPF 15 and Hyaluronic Acid + Peptides Ceramide Capsules Hydra-Plumping Serum.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cosmetics39%
Fruits & Vegetables0%
Cookware & Bakeware0%
Tea & Infusions0%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care96%
Jewelry0%
Beverages0%
Health & Beauty0%
Health Care0%

The dominant category places Elizabeth Arden in its comparison group.

Prices and ratingsstore data
Average rating
4.56 / 5
Rated products
78% of the catalogue
In stock
69%
Upper price quartile
US$79.41
Currency
GBP

05 · Influencers

Elizabeth Arden influencers

The creators who tag @elizabetharden on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @elizabetharden · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Elizabeth Arden competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Elizabeth Arden among Personal Care brands in the United Kingdom. The closest is Back 2 Black, then Maison Asrar, nx1project.com, Skin Bunny UK, bareminerals.co.uk, delilah.

CompetitorsPersonal Care · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Back 2 Blackback2blacktanning.com
Maison Asrarmaisonasrar.co.uk
nx1project.comnx1project.com
Skin Bunny UKskinbunny.co.uk
bareminerals.co.ukbareminerals.co.uk
delilahdelilahcosmetics.com
Competitors Gravity finds for Elizabeth Arden. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Elizabeth Arden with Back 2 Black

07 · Company

Who is behind Elizabeth Arden?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Elizabeth Arden is a company based in London, United Kingdom, on a domain registered in April 2004. It employs about 1,901 people.

Legal entityGravity index, Nov 2026
Entity country
🇬🇧 United Kingdom · London
Domain registered
30 Apr 2004
Status
Operating
Employees
1,901 on LinkedIn
DistributionGravity index, Nov 2026
Own store
elizabetharden.co.uk · Shopify · GBP
Catalogue
159 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Elizabeth Arden

What people ask Google about Elizabeth Arden.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Elizabeth Arden legit or a scam?

According to Gravity by Benchr, Elizabeth Arden is a brand based in London, United Kingdom: its website has existed since April 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 1,901 people on LinkedIn, it has 456,921 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Elizabeth Arden reviews

Customers rate Elizabeth Arden 1.6 out of 5 on Trustpilot over 95 reviews, 23 of them in the last twelve months: 16% give five stars, 72% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Elizabeth Arden sell?

Elizabeth Arden UK is a beauty brand that sells skincare, makeup, perfume and gift products, known for innovative beauty technology and distinctive fragrances. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 39% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Elizabeth Arden prices: how much is it?

Elizabeth Arden's best seller, Eight Hour® Cream Skin Protectant, sells £31.00 on elizabetharden.co.uk. 69% of the catalogue is in stock. Gravity does not track prices daily: check elizabetharden.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Elizabeth Arden have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Elizabeth Arden advertises on Facebook and Instagram and on Google, where its offers often run. Check elizabetharden.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Elizabeth Arden?

Elizabeth Arden sells on its own website, elizabetharden.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Elizabeth Arden?

Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 2004, with 1,901 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Elizabeth Arden growing?

Not at the moment. Gravity by Benchr estimates about 79,200 visits to elizabetharden.co.uk in September 2026, down 14% in a month and down 27% over three months. Elizabeth Arden ranks #234 of 8,226 Personal Care brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Elizabeth Arden use?

Gravity by Benchr identifies elizabetharden.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Elizabeth Arden's ad budget?

Gravity by Benchr does not publish a spend figure for Elizabeth Arden on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in the United Kingdom?

Among Personal Care brands in the United Kingdom in the Gravity by Benchr index, Elizabeth Arden ranks #234 of 8,226 by estimated traffic. Its closest competitors on the same market are Back 2 Black, Maison Asrar, nx1project.com, Skin Bunny UK and bareminerals.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Elizabeth Arden.