Brand page · Personal Care · United States
ella+mila: 55.4k visits a month, 42 active Meta ads, Gravity score 549.
ella+mila — ella+mila is a clean beauty brand that sells professional nail polish and nail care products. The company offers 17-free, vegan, cruelty-free formulas made in the USA with over one hundred colors to choose from. In September 2026 ellamila.com drew an estimated 55.4k visits, down 9% on the month before. It ranks #1,287 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ella+mila is a clean beauty brand that sells professional nail polish and nail care products. The company offers 17-free, vegan, cruelty-free formulas made in the USA with over one hundred colors to choose from.
01 · Traffic
How much traffic ella+mila gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ella+mila drew an estimated 55.4k visits in September 2026, down 9% on the month before and up 19% over three months.
- Worldwide#155,615of 4.5m sites · Top 5%
- In United States#50,105of 1.2m sites · Top 5%
- Personal Care, worldwide#7,847of 215,119 brands · Top 5%
- Personal Care, United States#1,287of 33,626 brands · Top 5%
55.4k
estimated visits in September
1 mo ▼ −8.6%4 mo ▲ +18.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ella+mila.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ella+mila holds 3.8 out of 5 on Trustpilot over 2 reviews: 100% of customers give five stars and 0% one star.
Beauty Product Supplier Beauty Supply Store Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ella+mila sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
ella+mila sells on Shopify, 92% of its catalogue in stock. The best seller is First Aid Kiss, at US$10.50–US$27.50, followed by 2-Pack | Top & Base Duo and Soy Nail Polish Remover - Lavender - 4 oz.
#1First Aid Kissella+milaUS$10.50–US$27.50In stock
#22-Pack | Top & Base Duoella+milaUS$18.00In stock
#3Soy Nail Polish Remover - Lavender - 4 ozella+milaUS$11.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places ella+mila in its comparison group.
- Average rating
- 4.44 / 5
- Rated products
- 97% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$14.00
- Currency
- USD
04 · Ads
What ella+mila is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ella+mila runs Meta ads on Instagram, and has advertised on Google since August 2023 (image, text, video).
The quickest way to make my 5-year-old’s day? Surprise mail from @ellamila (AD) My princess had the cutest reaction unboxing the limited-edElla+Mila6 Oct 2026video
🐶 Doozie's Doghouse premieres on Netflix on Monday, November 9 Thank you so much @ellamila @dreamworks @gabbysdollhouse @dooziesdoghouse AniElla+Mila6 Oct 2026video
Nail Care with @ellamila #ad This nail polish remover pot is so easy and I ABSOLUTELY love it. It doesn’t dry my nails out as much as acetElla+Mila4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad7 May 2026PATRONUM WEB PRIVATE LIMITEDverified
Text ad3 May 2026rajat guptaverified
Text ad26 Mar 2026ELLA+MILAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ella+mila.
The creators who tag @ellamila on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ellamila on Instagram, led by RESHMA (15.5k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRESHMA@reshbavny · 🇺🇸 US | Beauty cosmetics skincare Creator | 15.5k | 0.2% | 5 | Tagged @ellamila |
06 · Competitors according to Gravity
Who ella+mila competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ella+mila among Personal Care brands in United States. The closest is Young Nails, then Ardell, MCoBeauty, Heyhae, Amore Body Oils, Geek&Gorgeous.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Young Nailsyoungnails.com | |||||||
| Ardellardellshop.com | |||||||
| MCoBeautyus.mcobeauty.com | |||||||
| Heyhaeheyhae.co | |||||||
| Amore Body Oilsamorebodyoils.com | |||||||
| Geek&Gorgeousgeekandgorgeous.us |
07 · Company
The company behind ella+mila.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ella+mila is a company based in Los Angeles, United States, founded in 2014 according to LinkedIn, on a domain registered in August 2013. It employs about 5 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Los Angeles
- Founded
- 2014, per LinkedIn
- Domain registered
- 15 Aug 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ellamila.com · Shopify · USD
- Catalogue
- 195 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ella+mila
What people ask Google about ella+mila.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ella+mila legit or a scam?
According to Gravity by Benchr, ella+mila is a brand based in Los Angeles, United States: its website has existed since August 2013, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 216,080 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is ella+mila known for?
ella+mila is a clean beauty brand that sells professional nail polish and nail care products. The company offers 17-free, vegan, cruelty-free formulas made in the USA with over one hundred colors to choose from. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 83% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
ella+mila prices: how much is it?
ella+mila's best seller, First Aid Kiss, sells from US$10.50 to US$27.50 on ellamila.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check ellamila.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
ella+mila promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: ella+mila advertises on Facebook and Instagram and on Google, where its offers often run. Check ellamila.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy ella+mila?
ella+mila sells on its own website, ellamila.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns ella+mila?
Gravity by Benchr records a company based in Los Angeles, United States, founded in 2014 according to LinkedIn, on a domain registered in 2013, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is ella+mila growing?
Yes. Gravity by Benchr estimates about 55,400 visits to ellamila.com in September 2026, down 9% in a month and up 19% over three months. ella+mila ranks #1,287 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ella+mila use?
Gravity by Benchr identifies ellamila.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does ella+mila spend on Meta ads?
Gravity by Benchr does not publish a spend figure for ella+mila on this page. What Gravity observes: an active Meta advertiser, on Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, ella+mila ranks #1,287 of 33,626 by estimated traffic. Its closest competitors on the same market are Young Nails, Ardell, MCoBeauty, Heyhae and Amore Body Oils. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ella+mila.